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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

Will Smith will be back sitting on his throne as the Prince of Bel-Air when HBO Max streams the "Fresh Prince of Bel-Air" cast-reunion special on Thursday, Nov. 19.The trailer shows the former castmembers reminiscing about their time on the hit 1990s NBC comedy series at their time and the cultural impact it has had.There was also a tribute to the late actor James Avery, who played Uncle Phil, who died in 2014 due to open-heart surgery complications. 462

When two hijacked passenger planes crashed into the World Trade Center towers on September 11, 2001, a massive cloud of dust swept across the New York skyline.The looming cloud, caused by the twin towers' collapse and the digging in ground zero, carried chemicals and carcinogens such as perfluoroalkyl substances or PFASs, a class of chemicals used to make products stain-resistant, nonstick or waterproof. 415

cent.Over seven days, Martin County climbed by 483 cases for 21.5 percent, St. Lucie County rose by 753 for 35.7 percent, Indian River County by 253 for 27.1 percent and Okeechobee County by 104 for 24.6 percent.Mortality rateThe mortality rate, which compares positive cases against deaths, has been trending down in the state.It is 1.6 percent in the state for all deaths and cases, including nonresidents, compared with 4.0 percent in the United States and 4.4 percent worldwide, which passed 571,000 deaths and passed 13 million cases Sunday.Florida has 198 deaths per 1 million people compared with the U.S. average of 416 per million. New York, which represents one-quarter of the deaths in the nation, has 1,666 per million. Worldwide, the figure is 73.3 per million.Age breakdownThe youngest deaths are two 11-year-olds: a boy in Miami-Dade and a girl in Broward, who are the only two in the 5-14 age class.There are 12 deaths in the 15-24 class, including a 20-year-old male and two 22-year-old females from Broward (one was listed Sunday), a 16-year-old girl from Lee, a 17-year-old boy from Pasco County and a 22-year-old woman from Palm Beach County.Twenty-four people from 25 to 34 also have died from the virus.The oldest is a 108-year-old women from Miami-Dade. A total of 1,489 people 85 and older have died in the state from the virus, an increase of 11 in one day.Ninety-two percent of the fatalities are 55 and older and 63 percent 75 and older. A smaller percentage of older people have tested positive – 26 percent age 55 and older and 7 percent 75 and older.At the other end of the age spectrum, there are 4,211 cases of infants to 4 years old, an increase of 176, and 91` were hospitalized, which is an increase of `1 in one day. In all, there were 1,182 cases of children under 1. From ages 5-14, there are 9,026, an increase of 462 with 69 in the hospital at one time, a rise of 2.From the infant to 54 age group, 195,921 of the 266,119 residents have tested positive. But in that group, 301 have died, an increase of 4, for a 0.15 death percentage.From infant to 65, there are 228,733 cases. A total of 699 have died, an increase of 6, for a 0.31 percentage.CitiesWest Palm Beach is in first place among Palm Beach County cities with 5,040, an increase of 311. Lake Worth, which includes the city and county portion, rose 104 to 4,001, followed by Boynton Beach at 1,828 from 1,742, Boca Raton at 2,511, up from 2,336, Delray Beach at 1,376 from 1,284. A total of 397 in the county not designated by a city.Port St. Lucie leads the Treasure Coast with 1,805, an increase of 71, followed by Stuart with 1,354 vs. 1,325.In Indian River County, Fellsmere, which has a population of 5,754, increased by 2 to 249, compared with only 3 on May 31.HospitalizationsA total of 18,271 people in the state have been hospitalized, a rise from 15,895 last Sunday. That means it is a running total and includes people who have been released or died.Long-term careNearly half of the deaths, 2,100, are residents and staff of long-term care. The state increase was 18 and in Palm Beach County it was 3.NationalFlorida's 45 deaths Sunday were second-most in the nation behind 86 in Arizona, which is in 16th place overall.Florida, which is the third-most-populous state, is in ninth place, 106 behind No. 8 Connecticut, which reported no data Sunday.Since the first death was reported on Feb. 29, the nationwide death toll has risen to 137,782, including an increase of 380 Sunday after 731 Saturday.The last time deaths were more than 1,000 was June 9 with 1,105. Johns Hopkins reports 135,190.Cases reached 3,413,995, with an increase of 58,349. Cases passed 70,000 Friday.California had the second-most cases with 8,460 and Texas was third with 8,196.Last Sunday in the U.S., there were 262 more deaths and 45,931 more cases.The one week U.S. death increase was 4,801 at 3.6 percent.New York has the most deaths in the nation with 32,403, including 11 more Sunday after a high of 799 in April. Its percentage share has been decreasing for weeks to 23.5 percent.Among other states in the top 10: No. 2 New Jersey with 11, No. 3 Massachusetts 15, No. 4 Illinois 19, No. 5 California 25, No. 6 Pennsylvania 5, No. 7 Michigan 1 and No. 10 Louisiana 13.No. 14 Georgia added 5 and Washington, which was the original epicenter in the United States, is in 21th place, with no reported deaths for two days in a row but 615 cases.WorldwideThe U.S. represented 9.6 percent of the 3,956 additional deaths Sunday – and 24.1 percent of the world total though its population is only 4.3 percent of the global total. The one week world death increase was 34,449 at 6.4 percent.The additional death toll last Saturday was 5,015.Cases increased by 194,677 after a record 236,918 Friday.Brazil, which is second behind the United States for deaths, reported a world-high 659 deaths after 968 Saturday for a total of 72,151. The record is 1,492 on June 4. Brazil added 25,364 cases after a record 55,209 one week ago Friday. The South American nation has a total of 1,866,176 cases – more than half as many as No. 1 U.S.Mexico reported 276 more deaths late Sunday compared with 539 the day before and high of 1,092 on June 4, to move past Italy by 52 deaths into fourth place with 35,006. In addition, there were 4,482 cases, behind the record 7,280 Thursday.India added 500 deaths after 543 Saturday to rise to 23,187 in eighth place. The Asian nation also reported a record 29,108 cases, beating the record of 27,761 two days ago for a third-place total of 879,466, behind the U.S. and Brazil.Four European nations are in the top 10. The United Kingdom's deaths increased from 43 to 21 for third place with 44,819, which is behind the United States and Brazil. The high was 1,172.Italy, which at one time was the world's epicenter and reached 919 in one day, reported 9 deaths, among the lowest since the pandemic. No. 6 France and No. 7 Spain didn't report any data this weekend.Germany, which at one time was in the top 10 and now is in 13th place, reported no deaths for the first time since the pandemic.Also in the top 10, No. 9 Iran reported 194 after a record 221 Thursday. No. 10 Peru had 188.Russia is in fourth place in the world in cases with 727,162, including an additional 6,615. The nation gained 130 deaths for 11th place.No. 14 Canada added 10 deaths for a total of 8,783 and well as 243 cases.Sweden, which has been doing "herd immunity, reported no data this weekend after 11 deaths Friday for a total of 5,526 in 17th and 163 cases. Neighboring Norway, which had a lockdown, reported no deaths for the third day in a row to stay at 252 as well as 3 more cases.No. 22 China, the original epicenter of the world, hasn’t reported a death since April 26 and added 8 cases Monday.This story originally reported by Allen Cone on WPTV.com. 9951

With America’s student loan crisis reaching .5 trillion, it’s not just college graduates who are paying off the loans. Parents are now getting sucked in to pay.One man says he has a warning for other parents, before they try to help their children.Victor Turner, who is a veteran, took out Parent PLUS loans in order to send his daughter to college.  "Out of all the loans, I think the highest one is about 0 a month, but there are 7 of them."  Now, back in school himself and caring for his new son, Turner is not the only parent risking their financial future for their child’s future.  In 2016, an average parent owed about ,000 on loans to help pay for their child's education.   734