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In the heart of Silicon Valley, people are keeping a pulse on a new product, as techies transition to foodiesAt Vina Enoteca, a restaurant located a few blocks from Stanford University, staff serve up new plant-based proteins.“We had a spike on the pizza with Impossible Meat,” says owner Rocco Scordella.Scordella put products created by the company Impossible Foods on his menu a few years ago. Now, they account for 20 percent of his pizza sales.“I think it’s as close as it can get,” Scordella says. “That’s why I think when a lot of meat eaters taste it they’re like, ‘Oh, wow. This is close to real meat.'"That’s the idea behind Impossible Foods, one of the top plant-based protein companies in the country. The company gave us an all-access inside look at their lab, showing us the science of turning plants into meaty-tasting patties.“The Impossible Burger is made of actually just four really simple categories of ingredients,” Laura Kliman, Impossible Foods senior flavor scientist, says. “We have proteins, our nutrients which generate flavor; we have our binders and we have fat.” They also use the blood red liquid hemoglobin.“Heme is what makes meat taste like meat,” Kliman explains. “It’s an iron containing molecule that is found in every living plant and animal and is essential for life.”This food tech startup was founded by a Stanford University biochemistry professor and a team of scientists back in 2011. After studying meat at the molecular level, they launched Impossible Burger 2.0 in 2014 and the sales have skyrocketed“Since then, we have grown from about 5,000 restaurants in January 2019 to now more than 9,000 restaurants that are serving the Impossible Burger,” Rachel Konrad, Impossible Foods chief communications officer.Those restaurants include some of the biggest fast food franchises in the world.“Just in the past six weeks, you’ve seen Burger King and Little Caesars jump on this trend,” Konrad says. “They’re both rolling out the Impossible Burger and the Impossible Sausage."Impossible Foods hopes to increase that demand by launching in grocery stores later this year.With a starting price point on par with grassfed beef and going down from there.“If we want to make a product that is affordable for many, we need to be using ingredients that are really part of the food chain now,” says David Lipman, Impossible Foods chief science officer.Lipman claims his team’s plant-based foods are better for your health and the environment.“Animal-based agriculture has been possibly the most damaging thing we are doing to the planet,” he says. “We can get the ingredients we need just from the earth at a 20th the amount of space and land, much lower water usage. So, we want to cut out that middle man and make the use of animals and agriculture no longer needed.”Cattle rancher Joe Morris, however, disagrees with those claims. “First of all, they haven’t been around really to understand if that’s true or not,” he says. “Whereas actually beef has been around since people have been people.”Morris’ family’s business T.O. Cattle Company is one of California’s oldest beef companies, dating back to the Gold Rush era. He believes in tradition over technology.“The people that are doing plant-based proteins are doing it with good intentions,” he says. “But there’s a failure to understand the ecology of just ecology and they really don’t know much about agriculture.”Instead, Morris says whatever damage caused by animal agriculture has to be healed by holistic animal agriculture.“The animals are incredible creatures and they do amazing work," he says. "And the results of their work is biodiversity beauty water in the ground. The plant-based proteins, there’s no romance, there’s no beauty there.”When it comes to customers, however, beauty is in the eye of the beholder. “It’s good,” says a man who bought an Impossible Burger from Burger King. “I could hardly tell it wasn’t a regular beef patty.”This customer also tells us that he added bacon to his plant-based protein patty. 4039

Jamba Juice is squeezing out part of its name. It's now simply now known as "Jamba."The health food chain announced the name change Thursday. Jamba said the new name better reflects its menu, which has more than juices. It's expanding its offerings with smoothies, bowls and sandwiches as consumers gravitate toward healthier foods.The company said its loyal fans have been calling it "Jamba" for years. But the official name change is part of a larger modernization initiative for the 30-year-old company, which also includes a new mobile app, remodeled stores and new delivery options through Uber Eats and Postmates.Jamba is also trying to stay on trend with plant-based alternatives. Jamba said its beverages will soon be available to be made with spirulina, oat milk and pea protein."Food and beverage category lines are blurring so fast, especially in the premium functional segment, that it no longer makes sense to limit a brand's identity," said Duane Stanford, executive editor of Beverage Digest, a trade publication. "Smart brands are creating platforms that have meaning and meet consumers wherever they are."Jamba changed its name as "juice" has become a dirty word in recent years. People are trying to reduce the number of empty calories and sugar they consume, so they aren't drinking as much as sugar-laden juice as they used to. In 2012, American shoppers 1387

LAS VEGAS — In a town that has made its mark on betting and gambling, there's one thing on which folks wish they wager: elections."Since football started on Saturday and Sunday, we're jammed here, but you'd be surprised with all the people here is it legal to bet on the federal election," said Jimmy Vaccaro, a betting expert with South Point Hotel & Casino.Vacarro says the sportsbook received calls from across the U.S. and around the world after the last election, wondering if election betting was real.Some of those calls from other countries asked which candidate was the favorite and why.Vaccaro says U.S. elections are a big event for the European Book."It is their third or fourth biggest day of the year when they have odds on our people over here," Vaccaro said.If election betting were to become legal in America, Vaccaro is confident sports betting would be blown out of the water."Betting on an election would make the Super Bowl look like a high school football game," Vaccaro said.Election betting is a two-for-one as Vaccaro calls it. Bettors could walk away with a chunk of change, perhaps, the change they want for America.Vaccaro believes while it's not legal in America, in time, it will be a part of the "sports" book.He guesses at least a decade until it happens and becomes accepted."For the younger people to get into power, and they've grown up around this and grown up around the legalization of sports betting and sees nothing wrong with it, its just another past time," Vaccaro said. 1529

It's impossible to avoid 5G at Mobile World Congress.There are 5G cars, 5G smartphones and 5G firefighting drones. There are even 5G fish-farming systems and 5G breakfast trays.But executives gathered in Barcelona for the industry's annual talkfest admit there are still roadblocks that need to be removed before 325

It’s that time of year again, when tech companies from around the globe converge in Las Vegas to show off their latest gadgets in tech. It’s the Consumer Electronics Show (CES) conference, and everything from virtual reality to massage chairs are featured at the event.At the Dreamwave booth, CEO Cliff Levin showcased the companies new massage chair.“Our desire was to create something to take people to a place that we called their dream wave, their happy place,” he says.The ,000 massage chair was designed by a combination of Japanese shiatsu experts and a designer who does interiors for Maserati and Porsche.There are also other high-tech gadgets that help with health and wellness. French company Withings featured their heart monitor cuff, which reads your blood pressure, while recording an electro cardiogram. The company says the device helps identify the heart condition atrial fibrillation. And there’s really tech for everything, it seems. One company developed a diaper that detects when it needs to be changed. And smart home devices are the buzz. From showers you can control with your voice to electronic toilets, there’s a lot of options to choose from to upgrade your home. More information about the conference can be found 1260

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