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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

There’s a major love affair in the U.S. between humans and their furry friends. A playful puppy named Clifford has been Rachael Greenberg’s saving grace during the pandemic. She says the past nine months have brought a lot of anxiety into her life, but Clifford’s relentless support helped her through the first panic attack she ever experienced.“He woke up, and just like kind of climbed on my lap and he tried to put my feet up. And I don’t think he knew exactly what was going on, but he just like seemed to respond to it,” Greenberg said.Greenberg isn’t alone in her feelings.There’s been a rise in depression and anxiety in many people’s lives since the start of the pandemic.It’s Samara’s job as a therapy dog to offer people love and support.“She went and met one of the students who was quarantined due to COVID-19 who was feeling a little down and lonely,” human-animal connection expert Philip Tedeschi said.Tedeschi is a professor in the graduate school of social work at the University of Denver, and a human-animal connection expert with the dog-sitting website Rover.“We’re looking at human-animal connection through the lens of how people and animals interact and what some of the health-promoting benefits of that are,” Tedeschi said.According to a recent survey done by Rover, 92% of dog owners say that their dog has played a role in positively impacting their mental health since the pandemic began. Tedeschi says history proves dogs have become some our most important, reliable and trusting friends.“Some people would argue that we may have been co-evolving with dogs for 20-to-60-thousand years or more, and what has occurred as a result as that is dogs have become especially attune to people, and people have become specially attune to dogs.”Tedeschi says we can measure how our interactions with companion animals influence our health. In fact, he says humans can tend to match their own breathing and heartbeat to the resting rate of an adult dog which helps us to calm down.“They understand our language, they know the nuances of the tone of voice we use, in many cases they’ll recognize something as small as a millimeter of movement in the human face that reflects a change in our emotion,” Tedeschi said.There’s a reason dogs are used to comfort veterans with PTSD and patients in hospitals. They offer endless love and keep us present in the moment.“It turns out that social support doesn’t only have to be human beings that support us," Tedeschi said. "That in many cases our non-human animal relationships are really effective support systems for us.”It was Greenberg’s time in a hospital that inspired her to study social work and animal therapy.“I have an auto-immune disease that I was diagnosed with at nine years old," Greenberg said. "We had a dog named Teddy and specifically got him when I was diagnosed.”Now she’s training Clifford to be a therapy dog. He’s brought happiness to her grandmother who lives with dementia. Greenberg says she’ll be a dog owner for life. 3016

To the Black Friday victors go the spoils.Use these hacks to guarantee yourself the deals you want, whether you decide to shop from your couch or at the store. 177

This year is already one of the most active for Atlantic storms and hurricanes. Now, the National Weather Service says, as if 23 named storms were not enough, there is a “zombie tropical storm.”NWS tweeted about the phenomenon Tuesday morning. “Because 2020, we now have Zombie Tropical Storms. Welcome back to the land of the living, Tropical Storm Paulette.” 368

This image released by JEOPARDY! shows Ken Jennings, a 74-time champion the the set of the popular quiz show. Jennings will serve as a consulting producer on season 37, which premieres on Sept. 14. (JEOPARDY! via AP) 224

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