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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489
CHICAGO (AP) — Chicago’s mayor has announced that the nation’s third-largest school district will not welcome students back to the classroom to start the school year, instead relying on remote instruction.Mayor Lori Lightfoot said Wednesday that the shift for Chicago Public Schools is based on a recent uptick in coronavirus cases.The district says it will implement remote learning through the first quarter and work with the Chicago Department of Public Health to determine if it is safe to open with a hybrid learning model in the second quarter, which begins on November 9.“As we build out this remote learning model and seek to establish a hybrid learning model in the second quarter, we will continue to support and collaborate with parents and school leaders to create safe, sustainable learning environments for our students,” said Lightfoot.The district last month unveiled a tentative hybrid plan for the fall semester, which begins Sept. 8. But officials said it was subject to change depending on families’ feedback and area trends in coronavirus cases.The Chicago Teachers Union strongly opposed the district’s hybrid proposal, saying it wouldn't be possible to keep staff and more than 300,000 students safe.In a fiery statement Wednesday, CTU president Jesse Sharkey said that the district must immediately start planning transparently and in partnership with the union to provide every student the educational, social and emotional supports they need to learn and grow.“Congratulations to the mayor for being willing to listen to the concerns of families, educators, community groups and health professionals,” Sharkey wrote in part. “Now that she has stepped away from a dangerous Trump/DeVos scheme to force in-person learning this fall, we hope she will embrace guidelines set forth by real public health experts.” 1842
CARLSBAD, Calif. (KGTV) -- As a way to deal with San Diego’s growing roadway congestion, more communities are installing mini-roundabouts to slow speeding drivers. Yet some neighbors in North County are calling them death traps.If you take a drive down Cassia Road in Carlsbad, you’ll see mini-roundabouts, also known as mini-circles, that are causing a big fuss. Fire Captain Nick Valenzuela lives in the neighboring community. “I've come down [to the road] because I’ve heard traffic accidents from my house and come down and helped people,” he tells us.“I've seen the aftermath of at least two accidents,” adds neighbor Mark Bua, who is also a police officer. Bua says the mini-circles are so small that drivers blow right past them without yielding for oncoming traffic. He shared photos of debris from some of the collisions.The mini-circles on Cassia Road were installed at the end of 2016 as a way to slow traffic in bustling North County.Mini-circles have had great success in other booming cities like Seattle, which now has more than 1,000 of them with a 90% reduction in collisions.Dan Burden is a renowned traffic expert. He was once named one of the most important civic innovators in the world, according to TIME Magazine. We asked Burden to review photos of the Carlsbad mini-circles. “[They’ve] got some design issues,” he told us. “In this case the circle is so small and there's no consequence in getting close to it. They're designed in a way that a motorist could go much too fast,” he adds.Burden is a fan of mini-circles, if they're done right. He says they're easier on cars than speed bumps and create better flow than stop signs. "They slow traffic down to 15 to 20 miles per hour upon entry,” he adds.However, Carlsbad neighbors claim they’re playing chicken with speeding drivers and lives are at risk.10News submitted a request with the City of Carlsbad to review the number of recent collisions Cassia Road. According to reported incidents, collisions actually appear to have dropped since the mini-circles were installed.Nearby Leucadia is hoping to soon install mini-circles along the congested North Coast Highway 101. A few years ago, the mini-circles were installed in the Bird Rock community of La Jolla, where motorists are now driving half as fast as they used to. On Harbinson Avenue in La Mesa, the circles were removed a few years after neighbors complained about safety concerns.The City of Carlsbad is reportedly monitoring and making refinements to the mini-circles on Cassia Road, but is aware of residents’ concerns and will consider making more changes in the upcoming months.“This is Carlsbad. Things are supposed to be done right. This is not right. This [was] not done right at all,” adds Valenzuela. 2782
BUIZINGEN, Belgium (AP) — To ensure the merriment of millions of Belgian children, the government is offering a special exemption from the stringent coronavirus measures to beloved St. Nicholas. The saint always delivers bountiful presents on the morning of Dec. 6. In a tongue-in-cheek letter Thursday, Belgium's health and interior ministers soothed the worries of youngsters fearing they might go without presents. The officials said Nicholas wouldn’t have to quarantine after arriving in Belgium from Spain, where he lives, and would be able to walk rooftops to drop gifts into chimneys even during curfew hours. They wrote: "Do what you do best: make every child happy. We are counting on you.” 707
CASEY COUNTY, Kent. -- A man in Kentucky not only pulled over but got out of his vehicle to pay his respects while a funeral procession passed. The family was moved by the man's kindness and posted about it on social media and has since gone viral.Cecil Luster was a member of the U.S. Navy. His family celebrated his life yesterday in Casey County. Many drivers pulled over for the procession, led by the Patriot Guard of Kentucky. Cecil's grandson, Drew Richardson, says there was one driver, who was standing outside of his vehicle, who caught his family's attention."When my mom was talking about it afterward, there were tears welling up in her eyes, that someone actually showed respect for our family," Drew Richardson said.Standing with his hands crossed, it was a simple act of kindness that moved the entire family.Mark Meece says he didn't even think twice about getting out of his vehicle and he got the idea from a social media post."I've seen on Facebook where a soldier was standing outside in the rain, and I thought, you know, I need to start doing that to show respect. It was an inspiration to me," Meece said.The family shared the good deed on Facebook and it's been shared and commented on hundreds of times. Meece says the positivity of the social media post has encouraged him. "Every morning I always ask God, to put someone in my path that I can help or maybe even inspire or maybe they can inspire me and help me along the way," Meece said."We'd just like to thank him from the bottom of our hearts," Richardson said.This story was first reported by Jacqueline Nie at WLEX in Lexington, Kentucky. 1649