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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

While students in a South Carolina school participated in the National School Walkout this week, a custodian helped herself to their cash, police said.The incident occurred at Richland Northeast High School on Wednesday.Aisha Evans, a custodian at the school, went into a classroom while students were outside and rummaged through three book bags, the Richland County Sheriff's Department said.In all, Evans stole 0, the department said.The custodian was arrested soon afterward and charged with three counts of petty larceny.Evans, 32, was employed by Service Solutions, an agency that provides custodial services to the district's school.The agency terminated the woman, the school district told CNN affiliate WIS."On Thursday, March 15, Service Solutions notified Richland Two that Evans is no longer an employee of the company and was informed that she cannot come on any Richland Two property," Richland Two School District said in its statement to the affiliate.It's unclear whether Evans has retained a lawyer.The-CNN-Wire 1040

With a population density of six people per square mile, few places are quite as suited to ride out COVID-19 as Wyoming.But in the south-central part of the state, close to the Colorado border, sits a ranch that might offer the best accommodations of all.At ,000 per night, renting out Magee Homestead might not be for everyone, but for the clients it does attract, it offers an opportunity to quarantine with family while offering the ability to vacation with fly fishing, archery, and horseback riding.“The decision was either to open or not,” said ranch proprietor Jeremy Belnap. “Then, we slowly started to get inquiries for families wanting to get away.”Like so many businesses across the country, the ranch had to answer a difficult question during the months of March and April.“We had originally chosen to close the ranch for the season and open back up for the 2021 season,” said Belnap.With 7,500 acres of land to tend to and dozens of living spaces that require electricity, the prospect of closing was daunting and carried loads of overhead.“Financially, we suffer if we close the night with two or four guests on property,” Belnap said. “We have a staff of 45 dedicated people. We spend that much on labor in a day so it can cripple you.”As it was preparing to close, however, the ranch started getting calls from families, some of whom had stayed at Magee Homestead previously, that were interested in renting the entire ranch out.After some consideration, Belnap and the staff made the decision to switch their business model to accommodate the buyouts, allowing them to stay open while offering the families a chance to stay safe away from home.“It’s like we’re quarantining together,” said Belnap. “[It was] a light bulb moment. We took enough phone calls to say this could really make sense.”At capacity, the ranch can house up to 12 couples at a time. At approximately ,000 per guest per night, it requires a sold-out crowd on each night to reach its revenue ceiling, but Belnap says the buyouts offer more revenue with fewer question marks, and it is something they plan to continue once the worst of COVID-19 passes.“It’s very efficient,” said Belnap. “It’s a lot of fun having a family here for entire week, where you really get to know the family and the kids.” 2297

WINDSOR, Ontario — Caesars Windsor Hotel and Casino is temporarily closed due to a labor dispute with a local union.According to the company's website, the closure is the result of a labor disruption. A message on the site says, "At this time, hotel reservations booked between Friday, April 6 until Thursday, April 12 have been canceled."The Unifor Local 444 Facebook page says there was a tentative deal in place as of April 3 but that fell through.On Thursday night, only 41 percent of union members voted in favor of the new deal, which caused the strike. The 444 handles everything from janitors and food/waitstaff to hotel clerks.The casino says that Friday’s Johnny Reid concert has been postponed. Ticketholders can use their tickets when the show is rescheduled, or get a refund. However, tickets purchased at the Caesars box office will not be refunded until it reopens following the labor dispute. Right now, the casino says all other shows are scheduled until further notice.It's not clear how long the employee strike will last. The last strike at the casino happened in April of 2004 and lasted about 40 days.The casino released this statement: 1166

Whenever you get vaccinated for the coronavirus, there is a good chance you will need to get two doses of the vaccine. Two types of vaccines are expected to begin being distributed this month and both require two doses 28 days apart.Dr. Anthony Fauci said during a CNN town hall on Friday that the first vaccine is the “prime” vaccine dose, and the second one is a booster. The two vaccines, one from Pfizer and the other Moderna, are expected to receive an FDA emergency use authorization in the coming weeks.Fauci said another vaccine, one produced by Johnson and Johnson, would only require one shot. But Fauci cautioned that the data from that vaccine candidate has not been reviewed. The Moderna and Pfizer vaccines are showing an efficacy of 95%, and both vaccines had a near 100% effectiveness against severe coronavirus cases.While the first shot will offer some protection against the virus, Fauci says that the boost will give Americans “optimal” protection against the virus.“What you have is you get some degree, not optimal, but some degree of immunity a couple of weeks after the first dose,” Fauci said. “That's not optimal. After the second dose, you get optimal immunity anywhere from seven to 10 days after the second dose."As vaccine doses begin to make their way to health care workers and high risk patients, Fauci says it will be important for everyone, even those who are vaccinated, to still wear masks and conduct social distancing. Fauci says that those who are vaccinated could potentially carry the virus, even if they will not become symptomatic.Fauci said that it will take a vast majority of Americans getting vaccinated before the US reaches herd immunity. When the US reaches herd immunity, that is when social distancing measures can be eased, Fauci says. "Even if you're vaccinated, you may be protected against getting sick, but you may not necessarily be protected against getting infections. So you may have some virus in your nasal pharynx. It wouldn't bother you, and maybe it wouldn't even infect anybody else, but it would be there. That's the reason why you can't abandon all public health measures." 2151

来源：资阳报