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Total domination is complete. The Boston Red Sox, Major League Baseball's best team from start to finish in 2018, are World Series champions.With the use of the long ball, the Red Sox defeated the Los Angeles Dodgers 5-1 on Sunday at Dodger Stadium, winning the 114th edition of the Fall Classic four games to one.Steve Pearce hit two home runs for Boston, joining Babe Ruth and Ted Kluszewski as the only players 35 or older to have a multi-homer World Series game. The first was a two-run shot in the top of the first inning. He later had a solo home run in the eighth.Pearce, a journeyman who has played for every team in the American League East division, had three home runs and eight RBI in five games. He was named World Series MVP. 747

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

This photo provided by Heritage Auctions on Saturday, July 11, 2020, shows the front of an unopened copy of a vintage Super Mario Bros. video game that has been sold for 4,000 in an auction that underscored the enduring popularity of entertainment created decades earlier. (Emily Clemens/Heritage Auctions via AP) 324

This illustration provided by Alex Boersma in July 2020 depicts a Kongonaphon kely, a tiny relative of dinosaurs and pterosaurs. Kongonaphon lived roughly 237 million years ago and would have stood only 10 centimeters (4 inches) tall. (Alex Boersma via AP) 264

THOUSAND OAKS, Calif. (KGTV) -- After gunning down a group of workers standing at the door at Borderline Bar & Grill country music bar, Ian David Long paused a moment to post a chilling message on social media before resuming his killing spree."It's too bad I won't get to see all the illogical and pathetic reasons people will put in my mouth as to why I did it. Fact is I had no reason to do it, and I just thought... f***it, life is boring so why not?," Long posted.According to ABC News, citing law enforcement sources and documents, Long published his message then proceeded to shoot victims on the dance floor.  Three minutes later, the former United States Marine Corps machine gunner appeared to taunt the public in a follow-up post."I hope people call me insane (two smiley face emoji)...wouldn't that just be a big ball of irony? Yeah... I'm insane, but the only thing you people do after these shootings is 'hopes and prayers'... or 'keep you in my thoughts'... every time... and wonder why these keep happening... (two more smiley face emoji)," Long posted at 11:27 p.m Wednesday.It's unclear which social media platforms he used.Officials found a Glock .45-caliber handgun at the scene that was purchased legally. The weapon usually holds 10 rounds, plus one in the chamber, but the gunman used an extended magazine in this shooting, Ventura County Sheriff Geoff Dean said.Officials have not commented on whether mental illness was a factor in the massacre of the 12 people nor determined the shooter's motive.In April, officers responded to a disturbance at Long's home, and he was somewhat irate and acting irrationally, Dean said. A mental health specialist met with him and ultimately decided not to detain him under laws pertaining to his mental health.Dean said that a crisis team that visited Long felt the military veteran might be suffering from post-traumatic stress disorder.Investigators are looking into whether the gunman believed his former girlfriend would be at the bar, ABC News reported.THOUSAND OAKS MASS SHOOTING: 2084