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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ELIZABETH, N.J. (AP) — A man who gained internet fame as "Kai the Hatchet-Wielding Hitchhiker" was sentenced to 57 years in prison Thursday for the beating death of a New Jersey man he had met in Times Square.Caleb McGillvary will have to serve at least 85% of his sentence under terms imposed in state Superior Court in Union County.The 30-year-old Alberta, Canada, native was convicted last month of killing 73-year-old lawyer Joseph Galfy at Galfy's New Jersey home in May 2013. Authorities said the two met in New York City and the defendant stayed at Galfy's home.McGillvary alleged he acted in self-defense following an attempted sexual assault. Prosecutors said his statements were inconsistent and also cited the victim's extensive injuries. Galfy was found beaten to death in his bedroom, wearing only his socks and underwear.Several days after Galfy's death, an employee at a Starbucks in Philadelphia recognized McGillvary, and he was arrested at a bus station.A few months before meeting Galfy, McGillvary gained a measure of fame after intervening in an attack on a California utility worker.In a TV interview viewed millions of times online, he described using a hatchet he was carrying to repeatedly hit a man who had struck the worker with his car, and also fend off a further attack on two women. 1321

ENCINITAS, Calif. (KGTV) - Neighbors in Encinitas are warning people about the dangers of the Sago Palm after two dogs on the same street passed away from sago poisoning.Ronnie Steinau says her dog, Luna, died within 24 hours of eating some seeds from a Sago Palm."She was the happiest, tail wagging, loved everyone and 'she's the kind of dog that everyone loved because she was so sweet," Steinau says. "We had her for about a year. We miss her."After posting about Luna on social media groups, Steinau learned a neighbor had a similar experience."We had no idea there was something so deadly all around us," says Alissa Dalaut.Dalaut says her dog Saber ate some sago palm seeds in December and died a few days afterward, despite aggressive treatment from her vet."We felt horrible, and we wished we would have known how toxic and how fatal and how dangerous these plants are," says Dalaut.According to PetMD.com, the sago palm contains a toxin called Cycasin. It can cause severe liver damage. Other symptoms of sago poisoning include:VomitingBlood in fecesBloody diarrheaIcterus (yellow coloration of skin and gums)Increased thirstIncreased urineBruisingBleeding easily (coagulopathy, DIC)Neurological signs such as depression, circling, paralysis, seizures, comaDeathThe toxin is found in the sago roots, seeds and leaves. Veterinarians say you should seek medical attention immediately if you suspect your pet has eaten it. Children can also get sick from eating it.Dalaut had 12 sago palms in her house. She has since had them all removed. Steinau also had a sago palm removed from her backyard and has plans to cut down another on her porch.Now the two women are warning others of the dangers in their neighborhood."If you have them in your yard and you have children or pets, you're asking for trouble," says Steinau.Steinau would also like nurseries to do a better job of telling people about the dangers associated with sago palms and other trees when they're sold. She'd like to see a warning label put on all plants that could be harmful. 2058

Family members of a Tennessee woman accused of ramming a security barrier at the White House said she is mentally ill and needs treatment.Jessica Ford went before a judge Thursday after police in Washington, DC said she plowed into the White House fencing and was immediately taken into custody by the Secret Service.It was Ford's fourth and most dramatic effort to gain access to the White House in recent months. She was charged with three felonies.The question of why Ford did what she did was no mystery. Her family said she suffers from a mental illness and that they actually warned the Secret Service last week that Ford, armed with a BB gun, was again headed for the White House.The 35-year-old insists her children live in the White House, and told the judge in court that her fiance is the President. "She is very delusional. She thinks her children are in the White House. That's why she keeps going up there," said Victoria Walls, Fords' cousin.In Ford's most recent attempt to get to the White House, she thought it was the holiday season."She decided when she left (last week) it was Christmas Eve, and I got to be there by Christmas Day," said her mother Alice Wilson. Authorities were watching for Ford since her family called to warn them that she was in route with plans to ram a gate."I said you can't go do that. They will kill you," said Walls.Ford still went and the Secret Service was waiting."I think that's the reason they didn't kill her, because they knew she was coming and knew she had a BB gun," said Wilson.Ford faces felonies and possibly years in prison."Oh, I love her with all my heart," said Wilson. She said her daughter needs help. Ford's cousin said it all could be prevented if Ford could get mental health treatment.Walls said after each arrest before this latest one "...Ttey take her in for 72 hours to a week and let her out..." allowing her to be back at it again.Davidson County Sheriff Daron Hall said lack of treatment in cases like this is the real issue."Until you arrest the real issue, and it's not the person it's illness or addiction, then you'll see people keep doing this," Hall said.Ford may go to prison or, based on her mental health issues, she could again be released. She would then return home to La Vergne, Tennessee with her children, who doesn't really believe are hers.Ford will likely again be able plot another visit to the White House."They know she has mental problems, but they don't give her help," said Walls.They could give her time behind bars. If convicted, of the three felony counts for ramming the White House barrier Ford could face up to 40 years in prison.    2795

Facebook has suspended 200 apps for possible misuse of user data in the wake of the Cambridge Analytica scandal.Facebook said in a blog post Monday that it has investigated thousands of apps after it emerged that Cambridge Analytica had harvested information on about 87 million users without their knowledge.It did not name the apps that have been suspended but said they would be subject to a more thorough investigation into how they handle user data.Cambridge Analytica, which worked on President Donald Trump's 2016 election campaign, used data collected via an app developed by University of Cambridge psychology professor Aleksandr Kogan. The app offered a personality test, but Facebook users who downloaded it also gave the professor permission to collect data on their location, their friends and content they had "liked."Kogan provided that data to Cambridge Analytica, in a breach of Facebook's rules. Facebook said it asked Cambridge Analytica to delete the data in 2015, but learned in March that this had not happened.Kogan has said he suspects thousands of other developers and data scientists used similar methods to gather information on Facebook users.In response to a backlash that cost the company billions in lost market value, Facebook said it would investigate every app that had access to large amounts of data prior to 2014, when it tightened its controls.Ime Archibong, Facebook's vice president of product partnerships, said in Monday's post that the company will ban any app found to have misused data. He said Facebook would notify users about such bans and make it possible for them to check whether their data was misused."We are investing heavily to make sure this investigation is as thorough and timely as possible," Archibong said.Cambridge Analytica, which announced it was closing earlier this month, has denied misusing Facebook data for the Trump campaign, and maintains its employees behaved ethically and lawfully.  1970

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