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McDonald's hopes new breakfast items will draw more customers to the golden arches.The company announced Tuesday that it would expand its breakfast menu. The new items, along with local deals and low prices, should help "win back customers at breakfast," said CFO Kevin Ozan during a call with analysts.With the new items, McDonald's is aiming to reverse a troubling trend: American customers are eating elsewhere.Sales in the United States grew by 2.4% in the third quarter, but that was mostly because people spent more. The number of American customers declined.Over the past couple of years, McDonald's (MCD) has tried a number of different strategies to boost its US business. It put self-order kiosks in restaurants. It added new menu items. And McDonald's added delivery.That helped boost sales among existing customers. But those initiatives, part of a massive effort to modernize its US restaurants, haven't helped McDonald's hold on to existing customers or bring in new ones.The company believes a revamped breakfast menu could help."It's very competitive out there at breakfast," said CEO Stephen Easterbrook. "We're still losing a little share ... it continues to be a battleground," he said. "We want to do better at breakfast."McDonald's didn't offer details on what the new items will be.In recent years, Taco Bell has found success with its breakfast offerings. The chain started serving breakfast in 2014 and now sells items like the naked egg taco, which has a fried egg for a shell. Dunkin' (DNKN), which offers a two-sandwich deal for breakfast, has also done well in the morning.Competitors have upped their game and McDonald's may have "lost a little bit of ground" on breakfast over the past few years, said Morningstar analyst R.J. Hottovy.McDonald's has already made some changes that may entice new US customers. It added coffee and  breakfast sandwiches at some locations. Easterbrook said it's too soon to tell whether those efforts are paying off.Hottovy thinks that McDonald's has a good shot at turning around its fortune."With a little bit of focus," he said, McDonald's "can get right back in.""They've gotten better about product innovation," Hottovy added. Customers responded enthusiastically to McDonald's new buttermilk crispy chicken tenders. That could bode well for the company's new breakfast item.Although McDonald's is struggling to win over customers for breakfast, it has used its popular breakfast items to drive growth in the past. Sales surged after McDonald's launched its all-day breakfast menu in 2015. 2628

Medical experts in the private and public sector agree that the U.S. might see an increase in COVID-19 cases now that Thanksgiving has passed. The increase could impact tests, resources, and providers.“Healthcare professionals across the country are terrified of what might happen after Thanksgiving,” said Dr. Emily Landon, an infectious diseases expert at the University of Chicago.Dr. Landon is not the only medical professional who shares this perspective. Dr. Kiran Joshi works for the Cook County Department of Public Health, one of the largest counties in the country, and says communities are already feeling the impacts.‘’We are already seeing our systems for testing strained by the surge we are experiencing now,” Dr. Joshi said. “It should come as no surprise if people gather, those systems can experience additional strains.”The medical community fears the potential spike of infections will increase lines at testing sites, specifically in parts of the country with harsh winters. 1003

MALIBU, Calif. (AP) — Relief and heartache await those starting to return home to a Southern California wildfire zone.Eager to know the status of his house, 69-year-old Roger Kelly defied evacuation orders Sunday and hiked back into Seminole Springs, his lakeside mobile home community in the Santa Monica Mountains north of Malibu.His got the thrill of finding his house intact. But some a half-block away were laid to waste, as were dozens more, and virtually everything on the landscape around the community had been turned to ash."I just started weeping," Kelly said. "I just broke down. Your first view of it, man it just gets you."The community where Kelly and his wife have lived for 28 years and raised two children was among the hardest hit by the so-called Woolsey fire that broke out Thursday, destroying at least 177 homes and leaving two people dead.Despite strong Santa Ana winds that returned Sunday, no additional structures were believed to have been lost, meaning many would return in the coming week to find their home as Kelly did, authorities said.Santa Ana winds, produced by surface high pressure over the Great Basin squeezing air down through canyons and passes in Southern California's mountain ranges, are common in autumn and have a long history of fanning destructive wildfires in the region.Huge plumes of smoke still rose in the fire area, which stretches miles from the northwest corner of Los Angeles' San Fernando Valley to the Malibu coast.Airplanes and helicopters swooped low over hills and canyons to drop loads of fire retardant and water.A one-day lull in the dry, northeasterly winds ended at midmorning and authorities warned that the gusts would continue through Tuesday.The lull allowed firefighters to gain 10 percent control of the Woolsey fire, which has burned more than 130 square miles (335 square kilometers) in western Los Angeles County and southeastern Ventura County since Thursday.Los Angeles County Fire Chief Daryl Osby stressed there were numerous hotspots and plenty of fuel that had not yet burned, but at sunset he said there had been huge successes despite "a very challenging day."The count of destroyed homes was expected to increase when an update is reported Monday. Osby noted that a November 1993 wildfire in Malibu destroyed more than 270 homes and said he would not be surprised if the total from the current fire would be higher.The fire's cause remained under investigation but Southern California Edison reported to the California Public Utilities Commission that there was an outage on an electrical circuit near where it started as Santa Ana winds blew through the region.SoCal Edison said the report was submitted out of an abundance of caution although there was no indication from fire officials that its equipment may have been involved. The report said the fire was reported around 2:24 p.m. Thursday, two minutes after the outage.Venture County Fire Chief Mark Lorenzen hadn't heard about the Edison report. "It wouldn't surprise me" if it turns out that winds caused equipment failure that sparked a fire, he said.The two dead were severely burned, their bodies discovered in a car on a long residential driveway on a stretch of Mulholland Highway in Malibu, where most of the surrounding structures had burned. Authorities said investigators believed the driver became disoriented and the car was overcome by fire.The deaths came as authorities in Northern California announced the death toll from a massive wildfire there has reached 29 people, matching the deadliest fire in state history.Progress was made on the lines of smaller fire to the west in Ventura County, which was 70 percent contained at about 7 square miles (18 square kilometers), and evacuations were greatly reduced. But thousands remained under evacuation orders due to the Woolsey fire.Three firefighters suffered minor injuries, Osby said.Also injured was a well-known member of the Malibu City Council. Councilman Jefferson "Zuma Jay" Wagner was injured while trying to save his home, which burned down, Councilman Skylar Peak told reporters Sunday.Peak said Wagner was hospitalized but was expected to recover. Wagner runs Zuma Jay Surfboards, a longtime fixture on Pacific Coast Highway near the landmark Malibu Pier.The extensive celebrity community within Malibu wasn't spared. Singer Robin Thicke and actor Gerard Butler and were among those whose homes were damaged or destroyed.Spot fires continued to occur late Sunday afternoon near the Malibu campus of Pepperdine University, where 3,500 students were sheltering in place. The university said it was closing Malibu campus and its Calabasas campus to the north until Nov. 26 but classes would be remotely administered online and through email.But fire officials say fire behavior has changed statewide after years of drought and record summer heat that have left vegetation extremely crisp and dry. That change has impacted the ability to move firefighting resources around the state."Typically this time of year when we get fires in Southern California we can rely upon our mutual aid partners in Northern California to come assist us because this time of year they've already had significant rainfall or even snow," said Osby, the LA County fire chief.With the devastation and loss of life in the Northern California fire, "it's evident from that situation statewide that we're in climate change and it's going to be here for the foreseeable future," he said. 5485

Many schools across the country have put brand new cleaning and disinfecting procedures in place to welcome students back during the coronavirus pandemic. With Election Day, some schools prepared to welcome a new group of people: voters."We are the third district in the state of Kentucky. We are 15 minutes outside of Cincinnati so we are the southern suburb of Cincinnati, so we have 25 schools in Northern Kentucky in this district which, for 7 of them, almost one-third are being used as polling places," said Barbara Brady with Boone County Schools.Boone County Schools prepped four high schools, two middle schools and one elementary school so voters could cast their ballots. A number of school districts nationwide will be doing the same, at a time when protecting students and the public from COVID-19 is a priority."Before, after and during. The spaces used are the gymnasiums so obviously it's a big open space. They’ll be cleaned and sanitized as they normally are even during school so it’ll be before, during and after because the kids will be back in school the next day," said Brady.Boone County Schools and the county government will split the cost of a custodian to disinfect the polling area. In Madison, Wisconsin, City Clerk Maribeth Witzel-Behl is providing each polling place, which includes schools, with a stipend to help with added cleaning costs. In Madison, poll workers will also help sanitize throughout the day."We did want to acknowledge that these facilities are stepping up and opening their doors to voters in the midst of a pandemic and will have some extra expenses because of that community commitment that they're making," said Witzel-Behl."There'll be hand sanitizer, cleaning wipes, anything that anyone wants to use that’s in there while they’re voting, as well. So, they’ll at least have something to use if they feel someone just touched this instrument or table that I touched, they’ll have the option to use hand sanitizer or some antibacterial wipes," said Brady.Brady says there was also a school resource officer on hand to ensure proper procedures were followed. 2120

MALIBU (CNS) - Music mogul Simon Cowell was hospitalized Sunday after falling off an electric bicycle at his Malibu home and suffering a broken back.Cowell, 60, was testing a new electric bike, a representative told People Magazine."He hurt his back and was taken to the hospital. He's doing fine, he's under observation and is in the best possible hands," the rep told the magazine."Simon had surgery overnight and is doing OK this morning," a source elaborated to People on Sunday. "It was a five-hour surgery and he has had to have a number of fusions and metal rod put into his back. He landed on his back when he fell from the bike. The injuries are bad but he's also been told he was lucky."Cowell will not appear on Tuesday's live taping of "America's Got Talent" -- the show's first in months after being shut down during the COVID- 19 pandemic, Variety reported Sunday. 886

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