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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

CANBERRA, Australia (AP) — An Australian senator had a raw egg cracked over his head and faces censure from his fellow lawmakers after sparking outrage by blaming Muslim immigration for the New Zealand mosque shootings.Sen. Fraser Anning came under blistering criticism over tweets on Friday including one that said, "Does anyone still dispute the link between Muslim immigration and violence?""The real cause of the bloodshed on New Zealand streets today is the immigration program which allowed Muslim fanatics to migrate to New Zealand in the first place," he said in a statement.Television cameras caught a 17-year-old boy breaking an egg on Anning's head and briefly scuffling with the independent senator while he was holding a news conference Saturday in Melbourne. 780

BUFFALO, N.Y. — When a man's car was damaged in an alleged hit-and-run accident, it was a note from a sixth grader who helped him find who was responsible.According to Andrew Sipowicz, he received an anonymous note on his car from a student at Houghton Academy explaining that she had been aboard a bus that had damaged his car in an accident. The bus driver then fled the scene.Sipowicz shared the note alongside two pictures on his Twitter feed with the caption: "Shoutout to the anonymous 6th grader for saving me a couple thousand (Bus not drawn to scale)."As of early Wednesday afternoon, Sipowicz's tweet has been liked more than half a million times and retweeted more than 100,000 times.He later noted on Twitter that he had found the girl who wrote the letter and was "in the process of finding a way to reward her for her actions." 869

CARLSBAD, Calif. (KGTV) -- A 16-year-old girl and a 19-year-old man were arrested in connection with the shooting death of a young man in Carlsbad, police announced Friday.Just before 7:30 p.m. Thursday, police and fire crews were called to the 2300 block of Caringa Way in response to a report of an injured person at an apartment complex.The injured person, an 18-year-old man, was found in the complex’s courtyard with a gunshot wound, police said.Kelly, an apartment resident, told ABC 10News, “I was fixing dinner. I looked out the kitchen window and he was on the ground. I started performing CPR, but it was too late.”The victim was transported to the hospital, where he was pronounced dead. His identity was not released.Following an investigation, Carlsbad police detectives identified two people linked to the man’s death and arrested them.According to police, a 16-year-old girl was booked into Juvenile Hall on suspicion of manslaughter and gross negligent discharge of a firearm.Gerardo Gonzalez, 19, of San Marcos, was booked into Vista Jail on a felony child endangerment charge.No other information was made available as the incident remains under investigation. 1186

CAMPO, Calif. (KGTV) -- Customers of the Campo Group Water System are being advised that the county has issued a drinking water warning after samples found increased levels of nitrates.Sample results found that on September 2, 2020, nitrate levels exceeded the maximum contaminant level for safe drinking water.The group serves a mini mart, gasoline station, and an office, according to the county.Nitrates in drinking water are a health concern for infants less than six-months-old and pregnant women are advised not to consume the water.“Boiling, freezing, filtering, or letting water stand does not reduce the nitrate level,” the county said.The Campo Group Water System is providing bottled water until nitrate levels fall below the maximum contaminant level, the county said. 788