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There’s a new trend online, and it’s making people money. But shoppers don’t even know what they’re purchasing.They’re called “Mystery Boxes” and the products are popular on sites like Etsy and eBay."We order stuff on Amazon all the time, but we know what we're getting, says Aurelia Seward, a seller on Etsy.“How much funner would it be to get a box and not know what’s inside of it?”  Seward sells all-natural holistic items and has been curating mystery boxes for about a month."My mystery boxes can be any array of items to handcrafted jewelry to real gem stones for healing,” she explains. “Lava stone bracelets for diffuser oils, essential oils, stuff like that."  Buyers can choose from all sorts of themed boxes, including electronics, toys, beauty products, etc.Seward’s boxes sell for .   "I haven't been doing too much marketing for them, but the orders are rolling in, so that's kind of fun.Some boxes can go for 0, but Seward cautions buyers to watch out for the more expensive ones."I've seen some that are really big duds,” she says. “Like, they have gotten dirty clothes.”Buyers should also check the seller’s reviews before purchasing a mystery box. 1200

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

Thomas Magnum has lost his sidekick. John Hillerman, the actor who played Magnum P.I. sidekick Jonathan Higgins, died on Thursday at the age of 84. According to TMZ, he died at his home in Houston. The cause of his death is unknown. Hillerman's portrayal of Higgins was plotted as a foil for the title character in Magnum P.I., which ran for eight seasons on CBS. Hillerman won an Emmy Award in 1987 for his performance. Besides his role on Magnum P.I., Hillerman appeared in nearly two dozen feature films, and even more television shows. Hillerman retired from show business in the late 90s.  637

Tranquil weather will accompany most Americans heading to a loved one's dinner table for Thanksgiving. But they might feel a little heartburn on the return trip home Saturday and Sunday, given the traffic congestion and dicey conditions in the forecast.And if you plan on playing the traditional touch football in New York's Central Park, you might need your parka.Here's the forecast for the long Thanksgiving holiday: 427

There is no God -- that's the conclusion of the celebrated physicist Stephen Hawking, whose final book is published Tuesday.The book, which was completed by his family after his death, presents answers to the questions that Hawking said he received most during his time on Earth.Other bombshells the British scientist left his readers with include the belief that alien life is out there, artificial intelligence could outsmart humans and time travel can't be ruled out.Hawking, considered one of the most brilliant scientists of his generation, died in March at the age of 76."There is no God. No one directs the universe," he writes in "Brief Answers to the Big Questions.""For centuries, it was believed that disabled people like me were living under a curse that was inflicted by God," he adds. "I prefer to think that everything can be explained another way, by the laws of nature."Hawking suffered from amyotrophic lateral sclerosis (ALS), a neurodegenerative disorder also known as Lou Gehrig's Disease, for most of his adult life.The scientist died while still working on the book, which his family and colleagues finished with the help of his vast personal archives.'Increasingly looking inward'While Hawking spoke of his lack of belief in God during his life, several of his other answers are more surprising."There are forms of intelligent life out there," he writes. "We need to be wary of answering back until we have developed a bit further."And he leaves open the possibility of other phenomena."Travel back in time can't be ruled out according to our present understanding," he says. He also predicts that "within the next hundred years we will be able to travel to anywhere in the Solar System.""He realized that people specifically wanted his answers to these questions," the scientist's daughter, Lucy Hawking, who helped complete the book, told CNN.Hawking saw the world on the brink of a "vast transformative change" when he died, she noted, adding: "He's asking us not to go into the future blindly. How good is the track record of the human race in using advances in technology for the good of ordinary people?"In remarks prepared by Hawking and played at the launch of the book in London on Monday, the scientist also turned his attention to the world he was leaving behind."With Brexit and Trump now exerting new forces in relation to immigration and the development of education, we are witnessing a global revolt against experts, and that includes scientists," Hawking said.Hawking had been a critic of the United Kingdom's decision to leave the European Union, and called Donald Trump a "demagogue" in 2016.His greatest concern, his daughter said, "is how divided we've become," adding: "He makes this comment about how we seem to have lost the ability to look outward, and we are increasingly looking inward to ourselves."Hawking's final message to readers, though, is a hopeful one.Attempting to answer the question "How do we shape the future?" in the book's final chapter, the scientist writes: "Remember to look up at the stars and not down at your feet." 3096

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