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West Virginia is a red state, and not just in presidential politics.Just take a look at the "School Closings - At a Glance" map put out by the state Department of Education on its website.The map -- which sports different colors for delayed opens, early dismissals and closings -- is a solid red (for closings) since all 680 public schools in the state's 55 counties are closed because of the ongoing teachers' strike there.West Virginia employs nearly 20,000 classroom teachers in its public schools and has more than 277,000 students enrolled.Teachers hit the picket lines last week, demanding higher wages and better benefits. In 2016, West Virginia ranked 48th in the nation for average teacher salary, according to the National Education Association.Gov. Jim Justice signed legislation Wednesday giving teachers a pay raise, but educators said it wasn't enough and it didn't address other areas of concern like insurance and health care costs, so they went on strike. 990

When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

While the national debate continues on whether school teachers should be allowed to posses firearms in classrooms, one Pennsylvania school district is moving forward with arming its teachers... with baseball bats. The Millcreek School District, which is located near Erie, announced it is arming up to 500 teachers with baseball bats in case of an active shooter, WICU-TV reported. The district said it spent ,800 on the 16-inch wooden bats. The bats are not quite the same size used in baseball games. Typical baseball bats are at least 30 inches long. The bats will be locked up, and out of the reach of students. WICU reported that the bats were handed to teachers after a day of training, which included lessons on what to do during an active shooting. "We passed them out, with the goal being we wanted every room to have one of these,” Millcreek School District Superintendent William Hall told WICU. “Unfortunately, we're in a day and age where one might need to use them to protect ourselves and our kids."Hall conceded that the bats are largely symbolic, but it gives teachers an option to fight back with. Millcreek Education Association president Jon Cacchione told WICU that he supports teachers having access to bats. "This is a tool to have in the event we have nothing else,” Cacchione told WICU. "Part of the formula now, is to fight back, and so I think the bats that were provided for the staff were symbolic of that.”Hall said that the district is considering other safety improvements to schools, including arming teachers with firearms. The district has been surveying parents on arming teachers with guns, but it is not actively planning on arming teachers.  1760

While balancing parenthood alone during a pandemic can challenging, adding eviction to the equation can be heartbreaking.“My heart dropped for the simple fact that I was homeless before with my four kids,” Mary Ratchford-Bass said after losing her job as an office cleaner.“Once the pandemic hit, they went to working from home and that left us with little to no work to do,” she said.Just a few days before being forced out of her apartment, Ratchford-Bass, who was born into a Baptist family, was saved by someone she never met, calling it almost a “religious experience.”“It really was,” she said. “Because when I got the eviction notice, all I could do was pray.”Helping answer those prayers and pay the rent was 13-year-old Jewish girl Rena Brittan, who became inspired to help others while studying child labor laws during a service project for her bat mitzvah.“She wanted to help people pay their rent in part because she wanted families and children to be safe,” said Rena’s mother, Dana Brittan.Dana says while her daughter is staying away from the spotlight and is no longer doing interviews, she still is helping others pay their bills.“Part of why that’s so important is because once a person is evicted from their home, it’s like having a criminal record,” she said.Rena started a GoFundMe page with the money going to the Resident Relief Foundation, a nonprofit that help people pay their rent.With a recent report by the American Apartment Owners Association showing 60% of landlords saying their tenants are unable to pay rent because of the coronavirus, Ratchford-Bass is thankful for Rena helping cover her housing cost during this crisis.“If I could give her a big hug, I would,” Ratchford-Bass said. “She just doesn’t know how much she’s helped my family and I’m sure other families, too.”So far, Rena’s GoFundMe page has raised more than ,000, an amount she hopes to increase as millions of Americans still face evictions during this pandemic. 1975

Who will be drafted first overall in Wednesday's NBA Draft?There isn't a consensus No. 1 pick this year because the coronavirus pandemic upended March Madness. Hence, college basketball players could not make any impression or allow NBA teams to evaluate players.The draft typically occurs in June, but the league changed it multiple times before officials decided to do it virtually due to the pandemic.Commissioner Adam Silver, along with Deputy Commissioner Mark Tatum, will announce the selections live at ESPN's headquarters in Bristol, Connecticut.ESPN will have live cameras set to look into 17 team draft rooms, USA Today reported.The first overall pick belongs to the Minnesota Timberwolves, and it's projected that they'll take LaMelo Ball. Still, he could also go No. 2 to Golden State Warriors or No. 3 to Charlotte Hornets.According to ESPN, other top prospects in this year's draft are Georgia guard Anthony Edwards and Memphis center James Wiseman. Here is a complete list of the draft order for round one:1. Minnesota 2. Golden State 3. Charlotte 4. Chicago Bulls5. Cleveland Cavaliers6. Atlanta Hawks7. Detroit Pistons8. New York Knicks9. Washington Wizards10. Phoenix Suns11. San Antonio Spurs12. Sacramento Kings13. New Orleans Pelicans14. Boston Celtics15. Orlando Magic16. Portland Trail Blazers17. Minnesota Timberwolves18. Dallas Mavericks19. Brooklyn Nets20. Miami Heat21. Philadelphia 76ers22. Denver Nuggets23. Utah Jazz24. Milwaukee Bucks25. Oklahoma City Thunder26. Boston Celtics27. New York Knicks28. Oklahoma City Thunder* (Los Angeles Lakers traded 28th pick in exchange for a trade involving OKC's Dennis Schr?der)29. Toronto Raptors30. Boston CelticsThe pre-draft coverage on ESPN will begin at 7:30 p.m. ET, followed by the draft at 8 p.m. ET. 1786

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