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We've all heard the term "fake news," and there's lots of debate about who it applies to, which we will not get into here.But there's no debate over this: there are fake news websites that appear to be endorsing beauty products.Legitimate news websites from CNBC, CNN, FOX News and more are now being copied by diet pill promoters, so it looks like a legitimate news story, according to 399

WASHINGTON (AP) — The Washington, D.C. street leading to the White House now features the phrase Black Lives Matter in enormous yellow letters visible from high in the sky. D.C. Mayor Muriel Bowser tweeted aerial video of the mural shortly after it was completed Friday, saying “Breonna Taylor, on your birthday, let us stand with determination. Determination to make America the land it ought to be.”Bowser also said on Instagram that the section of 16th Street in front of the White House in now officially “Black Lives Matter Plaza.” The announcement was accompanied by a video of a worker hanging a sign on a street post. 638

With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.”  4395

Walmart is making changes to policies for its store greeters with disabilities after some of those workers said their jobs were in jeopardy.The policy tweak over the weekend came after social media backlash and an 226

Walk into Léa Rainey’s kitchen and one of the first things you’ll notice is a bucket. It’s a bucket—formerly a vinaigrette container--that would look a bit unsightly to some, filled with mostly scraps of food, coffee grounds, and egg shells.“Probably one of the first things we started doing was composting,” Rainey says. “And we actually find that if we leave the lid off of it that we get less bugs, less smell.”For the last couple of years, Rainey has been on a zero-waste journey.“Zero-waste is really about reducing waste right? So whatever form it comes in, it’s really about minimizing your waste, the things you need to throw away.”She admits it’s difficult, even two years in, but anytime she struggles, she reminds herself of the tips she gives others: it’s about the five R’s.“Refuse, reduce, reuse, recycle and rot,” she says. The first one is the most important, she adds.“Refusing is the most important thing to do. Refuse taking a plastic bag at the checkout stand. Just say, ‘No, thank you,’ and bring your own.”Single-use plastics are another big no-no in Rainey’s house. Everything from her toothbrushes—with bamboo handle and natural bristles—to her shampoo, which she buys in bar form.“You rub the bar on your head and it foams, lathers and all the things shampoo does; it just doesn’t have a plastic bottle, she says.“If someone were to bring plastic water bottles into my house, I would freak out.”Her journey is one she now hopes to share with the world—or at least with the surrounding communities of Garden City, Idaho, a small town adjacent to Boise.This September, she’s set to open Roots Zero Waste Market, a zero-waste grocery store and café. She says it’s the only place like it in the country.“I think it’s really important for businesses to start showing up and businesses to start helping consumers to waste less.”From foods in bulk—and never stored in plastic—to packaged snacks that only come in compostable wrap.Rainey believes there’s a demand for a place like this and believes it’s only a matter of time before the concept catches on nationwide.“I feel like that groundswell is what will turn the tide and make legislators and make politicians see this is something people care about.” 2236

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