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Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

Every morning, Philip Staroska starts his day by logging onto his computer and wishing his class of kindergarten students in Phoenix, Arizona a good morning. The spiking COVID-19 cases have kept this life-long educator out of the classroom for longer than he could’ve ever imagined.There are days when all Staroska wants to do is give his students a hug or a high five, but instead, a virtual pat on the back over Zoom has to suffice.“I would give anything to give my kids a high five, a hug, to be able to be like, ‘hey, come on, focus.’ It’s a lot more powerful in-person than over the screen,” Staroska said.And yet, for as much as he longs to be in the classroom, Staroska knows with COVID-19 cases reaching record-high levels in his county, keeping kids and their families safe is taking precedent right now.“I would love for it to be a normal school year, but it’s not,” he added.It’s been long, challenging year for teachers like Staroska across the country. Regardless of whether learning is occurring in-person or virtually, many educators are worried the pressures of the pandemic are dramatically impacting student’s academic progress.“It’s just not the same as being in the classroom,” Staroska said.His sentiments are shared by other teachers and administrators, trying their best to navigate the challenges of learning during a pandemic.In Nashville, Tennessee, Dr. Kenyae Reese, a high school principal, is worried about the emotional impact this year is having on her high school students. In many cases, students are now taking part-time jobs to help parents who may have lost their jobs due to the pandemic.“We’re seeing high school kids who have to watch little siblings because their parents are out of work. It’s then juggling being a student, but I also have to monitor a younger sister or brother. There’s a lot more responsibility,” the principal said.“Sometimes kids are working during the day because they may be one of the breadwinners, especially right now,” she added.Another concern: attendance, especially among students who are starting to experience burnout.“Even kids who are super strong with social media and technology are struggling. We just didn’t anticipate having to go this long.” 2230

Ever wanted the convenience of an airplane drink cart without the painful smack to the elbow as it passes by? Qantas Airlines lists them for sale on their website. They even come pre-stocked.For just over ,000 U.S. dollars, a full bar cart comes with mini bottles of champagne, white and red wine, snacks like biscuits, cookies and almonds, as well as first class amenities like blankets and four sets of pajamas.Qantas also offers a half bar cart.The carts come from the airline’s 747 planes that are being retired. As such, the carts are a little banged up from hundreds of trips up and down those narrow aisles.The carts were listed for sale Wednesday, and within hours, the full carts and half carts were sold out.While that is really quick, it’s not as quick as Qantas sold tickets to a seven-hour flight to nowhere; a sightseeing flight around Australia. Those were snapped up in just minutes. 909

ESCONDIDO, Calif. (KGTV) - People who own chickens in the North County are taking extra precautions to protect their flocks, as a deadly bird disease creeps closer to San Diego County.The California Department of Food and Agriculture issued aquarantine for birds in Los Angeles, Riverside and San Bernardino Counties after reports of the disease. With all three counties surrounding San Diego, officials here have issued warnings to chicken owners to look out for symptoms.According to the San Diego County Department of Agriculture, Weights and Measures, symptoms include:Sudden death and increased death loss in flock.Sneezing, gasping for air, nasal discharge, coughing.Greenish, watery diarrhea.Decreased activity, tremors, drooping wings, twisting of head and neck, circling, complete stiffness.Swelling around the eyes and neck.They say anyone who sees these symptoms in their birds should contact the CDFA Bird Hotline at at 866-922-BIRD. 953

Even the cleaning materials are being cleaned. As people start letting house cleaners back into their homes, there are new protocols you should know about and new challenges out there because of COVID-19.The home cleaning industry was hit hard by the pandemic, because of everyone's fear. But as things start opening up, people want the service back. Brian Wiersma is a strategic initiatives and branch operations manager for Merry Maids.“A lot of our customers, they need our help cleaning their home and when you look at the CDC guidelines, the first step in maintaining a healthy home is to clean it before you disinfect it,” said Wiersma.He says, like everyone else, Merry Maids has had to adjust and adapt to every new recommendation from the CDC. No masks at first, and now masks all the time. There are new protocols for their team members and for their clients.“If you’re sick please, let us know even if it’s not COVID,” said Wiersma. “Let us know if you’re sick, so we can reschedule you just to be overly cautious.”They're asking employees to self-monitor, pay attention to everything they might feel, COVID-19 or not. They suggest clients either leave or remain in one part of the home. They bring their own equipment and clean the cleaning supplies when they're done.“As the team leaves the home, they take off the mask, they disinfect the kit before they put it in their vehicle to go to the next home, so they’re not taking contaminants into their vehicle and taking it to another customer,” said Wiersma.There are training videos, daily checklists, and they've even held meetings about how to take your gloves off.“It’s little things but in the same respect, it’s important things,” said Wiersma. “You take all these steps to be careful and precautious and at the very last step, if you don’t take your gloves off right you, might as well not have done the rest of them as far as keeping the team safe.”Angel Gatewood, 24, has been cleaning for Merry Maids for the past year. The hardest part for her, someone who loves customers and customer service, has been keeping her client relationships at a distance.“I still try to maintain that personal relationship with my customers which I think is important because I’m in their house every other week touching their things,” said Gatewood. “Your home is your personal bubble. When somebody enters it, you have to have that trust and I like to maintain that."She loves to connect with people and loves her detail-oriented job, but she has asthma and now has to be even more cautious than ever.“I personally take those extra steps,” she said. “I take my inhaler in every time. I wear two pairs of gloves. I also have eczema. It’s a double problem. I wear two pairs of gloves and the mask every time.”Wiersma says while COVID-19 has been challenging, it's about to get busier than ever as people realize health starts in the home."Merry Maids has been around for 40 years and Service Master for 90 years of cleaning and disinfecting, we'll stay who we are and that has helped us sustain through the crisis, but come out of it on a stronger footing." 3118