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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

Experts say those feeling the pain of the financial crisis the most are millennials. The generation has missed major milestones that past generations enjoyed in their 30’s and 40’s as a result of dealing with two major financial crises over the past decade.However, it may not be all gloom and doom for millennials. The economic cycles the generation has experienced early on could lead them to understand the economy and markets better, potentially leveraging that to greater future gains.Many millennials graduated and entered the workforce during the 2008 Great Recession. They were just hitting their prime, and then, this pandemic and a second major financial crisis hit.“It just feels not only like we can’t catch a break, but we can’t even get started without something coming along and taking away a lot of what we worked for,” said Erin Lowry.Erin Lowry is an author and wrote the books “Broke Millennial” and “Broke Millennial Takes on Investing”.“The big thing to consider for your financial future is this will be temporary,” said Lowry. "We are going to get through this just like we got through ’08.”Surveys conducted by the Urban Institute show at least 1 in 3 millennials are struggling financially right now, and millennials as a whole have less acclimated wealth at this stage in life than the prior generation. To change that, even during this recession, Lowry believes there are a few key things millennials can do.“You do want to think about doing, and I hesitate to say it like this, but the least damage currently,” said Lowry.She recommends minimizing the amount of debt you may need to take on to get through this economic downturn. Also, protect your credit scores as much as possible by making on-time payments.Pay the minimum if needed or contact your lenders to work out agreements that will not show missed payments on your credit report. In the future, you’ll want a healthy credit score to be able to qualify for mortgage loans or auto loans at a lower interest rate.Lastly, try to still contribute to your retirement plan even if it’s a little bit. If you are in a position where every penny counts right now, think about a time in the near future when you can start to again invest. That is important because, historically, the market will rebound.To recover on a better financial footing, you want to buy when the market is low, or down, and reap the gains as the economy recovers.“After 2008, we went on to have one of the longest bull runs in stock market history,” said Lowry. "We don’t know what is going to happen after the coronavirus recession, but you don’t want to miss out on potentially huge returns.”The possible advantage of going through two recessions early in life may be a better understanding of the economy and a stronger desire to understand the market, along with learning how to use the downturn as an opportunity for future gains. 2896

FAIRFIELD, Calif. – Police officers in Northern California stepped up to help some children cool off on a hot summer day.The Fairfield Police Department says some of its officers were responding to an area apartment complex when they noticed several kids playing outside in the heat.Unfortunately, police say the youngsters weren’t able to enjoy the community’s pool because of COVID-19 restrictions.Seeing this was no way to spend a hot summer afternoon, police say they came up with a plan to use their own money to purchase dozens of water guns and buckets of water balloons for the kids.When police returned, a water fight began, and the officers got in on the fun.“The ensuing water fight left a lot of soaked uniforms and plenty of smiling faces,” wrote police.The department posted video and photos of the interaction on social media, saying that their community is stronger together.“Transparency and trust in our community with regards to how we protect and serve you is our top priority – we understand that the more we are able to open our doors to you on all levels, the more we can connect, communicate, and work together,” wrote the department. 1166

ESTES PARK, Colo. — The family of 20-year-old Micah Tice, the United States Air Force Academy Preparatory School student missing on Longs Peak near Estes Park, Colorado, criticized the National Park Service during a Friday evening press conference.Benjamin Tice claims that officials with Rocky Mountain National Park, which has suspended the search for the 20-year-old man missing for two weeks in wintry weather, have not done enough to find his son. “Limited searches were conducted and directed by the National Park Service and their search and rescue from November 27 to December 3,” Benjamin Tice said. “A total of six days of boots on the ground.”Micah Tice has been missing for nearly two weeks. He was last seen hiking on Longs Peak in Rocky Mountain National Park on November 24. Rangers found Micah Tice's vehicle at the Longs Peak trailhead the afternoon of November 26.Watch the press conference in the video player below:Benjamin Tice believes his son could have sought shelter in an area the National Park Service has not searched.“Hikers who’ve gone to this non-National Park Service searched zone report that there are numerous shelters that a hiker could be protected from severe weather elements,” he said.Efforts to locate the missing hiker began on Tuesday, November 27, three days after Micah Tice was last seen. Search resources have included ground crews, trained dogs and helicopters. However, Benjamin Tice said his family has been denied access to additional resources in the search for their son.“Despite our family’s pleas with the National Park Service to request assistance from the military, and specifically Fort Carson’s Mountaineering Division, we were repeatedly denied and were told that the National Park Service had sufficient resources,“ he said.In a statement to KMGH, Kyle Patterson, the public affairs officer for Rocky Mountain National Park, detailed the park's efforts in locating the cadet."The search for Micah has continued in severe winter conditions. The number of rescuers in the field beginning the morning of November 27 through Monday, December 3, has been appropriate given the difficulty of the high alpine environment, and the safety of the rescuers," Patterson wrote.Patterson said the park used military assets during the days-long search for Micah, including the mountaineering club from United States Air Force Academy. Patterson said the park was not contacted by Fort Carson to provide assistance.During the Friday press conference, Benjamin Tice pleaded for help from state and federal officials, including President Donald Trump.“President Trump, we plead for your help," Benjamin Tice said. "Secretary Zinke has the ability to request military assistance, and we have thus far not received word that this was formally done, despite verbal understandings that this was done. Secretary Zinke, we plead for your help. Colorado Governor Hickenlooper has the ability to activate National Guard troops to assist with the Micah Tice rescue. Gov. Hickenlooper, we plead for your help. Colorado Governor-Elect Jared Polis has tremendous influence in this area as congressman. Governor-Elect Polis, we plead for your help."Friends of the family and other experienced hikers plan to search the area again this weekend. They say activity from Micah Tice’s cellphone was recorded November 25 around 10,000 feet, the elevation where the weekend search will focus on.The National Park Service suspended their search Tuesday. Officials say they could resume if conditions are favorable. 3620

Faculty members at Lehigh University have voted overwhelmingly in favor of rescinding President Donald Trump's honorary degree.Trump was presented with the honorary degree in 1988, when he was chosen by the graduating class as commencement speaker. It was standard for all commencement speakers to be given honorary diplomas at that time, Lehigh spokesperson Lori Friedman told CNN.More than 80% of voting-eligible faculty affirmed the?motion asking that the Pennsylvania college's Board of Trustees revoke the honor. Only 14% voted against the motion. It will now be conveyed to the board, according to Faculty Steering Committee Chair Doug Mahoney.Dr. Michael Raposa, who helped to draft the motion, told CNN that it was intended to reflect that faculty members "don't want Lehigh to be identified with the kind of sexist, racist, and Islamophobic utterances" he says the President has made. The motion was not meant to serve as a comment on Trump's political views or positions, he said."We did not want this to be a debate about politics," he said.Raposa told CNN he felt the results of the vote represented the "clearly articulated voice of the faculty."The faculty motion was preceded by two petitions, including an online one?that garnered more than 30,000 signatures. It was presented to the Board of Trustees in August 2016, but at the time, the committee voted to take "no action."While Raposa said that he hopes the Board of Trustees "will act in way that they will feel proud of," he noted that ultimately "it's really important that the faculty has spoken." 1593

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