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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

European Union and British negotiators are closing in on a trade deal with only a disagreement over fishing rights in U.K. waters remaining, After resolving a few remaining fair competition issues, negotiators were down to dealing with fishing quotas and transition terms as they worked to secure a deal for a post-Brexit relationship by an end-of-year deadline. Sources on both sides said the long and difficult negotiations were in their final stretch and an announcement of a deal could come Thursday morning. Britain withdrew from the EU on Jan. 31, and an economic transition period expires on Dec. 31. A deal would avert a chaotic break on New Year’s Day. 669

Facebook has removed a campaign ad by President Donald Trump and Vice President Mike Pence that featured an upside-down red triangle. That symbol was once used by Nazis to designate political prisoners, communists and others in concentration camps. Nathaniel Gleicher, the company’s head of security policy, confirmed at a House Intelligence Committee hearing Thursday that the ad had been removed. He says Facebook does not permit symbols of hateful ideology “unless they’re put up with context or condemnation.”Facebook has the following policy involving hate speech:"We define hate speech as a direct attack on people based on what we call protected characteristics — race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, and serious disease or disability. We protect against attacks on the basis of age when age is paired with another protected characteristic, and also provide certain protections for immigration status. We define attack as violent or dehumanizing speech, statements of inferiority, or calls for exclusion or segregation." 1112

ELIZABETH, N.J. -- Following the announcement of a New York state park in her name, iconic transgender civil rights activist Marsha P. Johnson will be honored in her hometown of Elizabeth, New Jersey.Johnson's family was joined by Union County Freeholders Sergio Granados, Rebecca Williams and LGBTQ+ advocates to announce the future site of a public monument on Freedom Trail in Johnson’s honor.The city said the monument is "anticipated to be the first public monument in the State of New Jersey to honor a LGBTQ+ person and transgender woman of color."Elizabeth also announced that they will be holding a series of events during LGBTQ History Month in October to "engage with the community and the public to participate in the planning and creating of the historic project."Johnson died in 1992 at age 46. She is considered a pioneer of the movement for the rights of transgender people, although the term transgender was not widely used during her lifetime.Some witness accounts say Johnson was a leader of the Stonewall rebellion of 1969.This story was originally published by Stephen M. Lepore at WPIX. 1116

ESPN host Jemele Hill's tweet calling President Trump a "white supremacist" earned a stinging rebuke from Trump's press secretary on Wednesday.From the White House podium, Sarah Sanders said Hill's criticism of the president was a "fireable offense by ESPN."It was a highly unusual moment -- a White House official seemingly recommending that a Trump critic be booted from a television network.Trump aides have pressured media executives about anti-Trump commentators in the past, but those complaints were made in private. This time it was on-camera for all to see.The briefing room exchange came two days after Hill went on a tweetstorm about Trump.Hill has been vociferously critical of the president all year long, but she went further this time, calling Trump a "bigot," a "threat" and "the most ignorant, offensive president of my lifetime."The tweet that garnered the most reaction said: "Donald Trump is a white supremacist who has largely surrounded himself w/ other white supremacists."Hill, an African American woman, followed up with this: "His rise is a direct result of white supremacy. Period."Amid an outcry from conservatives on social media, ESPN responded on Tuesday afternoon by reminding people that her comments "do not represent the position of ESPN."The network alluded to disciplinary action, but did not provide any details."We have addressed this with Jemele and she recognizes her actions were inappropriate," ESPN said.Hill's remarks and ESPN's response gained widespread attention in conservative media circles on Tuesday and Wednesday, including on some of Trump's favorite Fox News shows.Fox's Tucker Carlson dubbed the network "Endless Stupid Political Nagging."For Carlson and others, Hill's comments were just the latest in a long line of examples of what they see as liberal bias inside ESPN.Washington Post White House reporter David Nakamura, who previously covered sports for the paper, asked Sanders on Wednesday if the president had a reaction to the controversy."I'm not sure if he's aware" of the tweets, Sanders said, "but I think that's one of the more outrageous comments that anyone could make, and certainly something that I think is a fireable offense by ESPN."Some Trump critics said they were disturbed by Sanders' talk of a "fireable offense.""Today, the White House press secretary used the people's podium to call for the firing of an individual citizen, @jemelehill. Take that in," MSNBC's Joy Reid wrote.Hill had no immediate comment. Neither did an ESPN spokesman.Hill deleted Monday's incendiary tweets and hasn't posted anything since ESPN weighed in on Tuesday.There's been a substantial backlash to the backlash, with Hill's supporters saying she described Trump accurately, and should not be reprimanded for having done so.ESPN critics, on the other hand, said the network's response was too soft, and that a suspension or firing was in order.Sanders' remarks on Wednesday are sure to keep the debate raging.The-CNN-Wire 2990

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