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Thursday's NBA Playoff showdown between the Golden State Warriors and Houston Rockets was a pivotal game, one that could decide who advances to the NBA Finals. But the NBA Finals and basketball were not on people's minds for a few brief minutes before tip-off. Instead, last week's mass shooting at Santa Fe High School in Texas dominated the thoughts of those in attendance as the Rockets welcomed survivors from last week's mass shooting, which killed eight students and two teachers. Graduates from Santa Fe High School, along with the town's first responders, were in attendance and honored in a pregame ceremony. There was also a moment of silence in memory of the 10 people who lost their lives.  735

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

THOUSAND OAKS, Calif. (AP) -- A survivor of the mass shooting at a Southern California bar was also at the Las Vegas music festival that ended in a massacre last year.Dani Merrill says she's upset that such bloodshed has now come to her hometown.Merrill joined hundreds of people at a vigil Thursday night to mourn those killed at the Borderline bar in Thousand Oaks.RELATED: 13 dead in mass shooting at Thousand Oaks barMerrill says she escaped when the shooting began by running out onto the bar's loading dock.Thousand Oaks acting Mayor Rob McCoy told the crowd the city is hurting but will heal.RELATED: Lawmakers respond to Thousand Oaks mass shooting 674

TIJUANA, Mexico (KGTV) - Hundreds of kids are waiting at shelters in Mexico, unable to get their asylum application processed, according to lawyers.They came with the migrant caravan in November. "Really quite brave of them to go through all of that," Lawyer Kara Lynum said. Lynum traveled to Tijuana with fellow lawyers from around the country in December.While in the shelter during their five day stay, she says they saw huge gaps in resources for the kids, prompting them to create a GoFundMe page."So the money is going directly to Al Otro Lado, so they're going to use it to fund those needs, they're going to hire a teacher. They're going to hire a trauma counselor for the kids, enhance security in the shelter and then hopefully hire a lawyer too," Lynum said one of the biggest issues is getting kids' applications processed."There's that list for asylum seekers, and the kids can't get on that list," saying change needs to happen, "for the children, in particular, they should be able to walk up to the Port of Entry and start the process of asylum."The roadblock, the law states anyone under 18 must have a guardian, to ensure the child is acting under their own free will."To know the background of this minor, I mean there's arguments that some of these kids are being trafficked. We don't know exactly where are there parents?" Immigration Specialist and Lawyer Lilia Velasquez said.Lynum said many of the kids she encountered have relatives in the U.S. Velasquez said the kids' parents have to sign over Power of Attorney, "the minor brings an ID with a photo, the relative brings also an ID, maybe birth certificates, then they can verify if those kids belong to that family."Back home in Minnesota Lynum thinks about the kids she met, wondering how they're faring, "I think about being 17 and a girl and you're by yourself and taking all of that on, is a big ask for these kids." 1907

There’s a common anxiety dream that involves walking into a classroom to discover it’s the day of finals and you haven’t cracked a book all semester. Then there’s the waking dream a lot of Americans have — the one where you’re getting ready to retire but haven’t saved enough money to cover expenses if you stop working.Just six in 10 workers report having saved anything — anything — for retirement, according to the Employee Benefit Research Institute, so a lot of people today may be losing sleep over their future finances.Even those who are making a diligent effort to prepare for their golden years are falling short: Data from workplace plan administrator and fund giant Vanguard shows that just 18% of workers save the 10% or more of income that experts recommend squirreling away for retirement. More than a third are putting away less than 4%. (Unclear where your savings stand? A retirement calculator is a good place to start.)Suspect you’re behind? Here are 13 ways later-in-life savers can address anemic retirement portfolios before it’s too late. 1080

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