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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

There is another Titans’ player positive test this morning and the inconclusive positive test from yesterday is now a confirmed positive, per source. The Titans’ facility remains closed and the prohibition on in person activities continues.— Adam Schefter (@AdamSchefter) October 8, 2020 295

Ticketmaster has issued a response regarding Billboard's report that concertgoers would have to verify that they've been vaccinated or tested negative for the virus before attending a live show.In an email to E.W. Scripps, Ticketmaster said there is no requirement coming from them about mandating vaccines or testing for future events.In the original report, Billboard reported that the ticket-selling company would set up a way for the customers' COVID test results to be sent to third-party health companies. And through its digital app, Ticketmaster would tie those test results or vaccination status to a ticket digitally that'd be used to enter events.Ticketmaster explained that it is up to the event organizers to set policies around safety and entry requirements."Ticketmaster does not have the power to set policies around safety/entry requirements, which would include vaccines and/or testing protocols, a spokesperson for Ticketmaster said. "That would be up to the discretion of the event organizer, based on their preferences and local health guidelines."The spokesperson explained that they are exploring the ability to enhance their existing digital ticket capabilities amid the pandemic."One path Ticketmaster is actively exploring and working to develop is a framework for syncing with third-party healthcare providers to link COVID vaccine status and/or test results to fans' digital tickets for event entry," the spokesperson said. "All aspects of vaccine verification/testing for the broad public would be set by regional health officials. Any health information would be stored with third-party health care providers with HIPPA compliance, not with Ticketmaster."In a statement, Ticketmaster President Mark Yovich added that the company's goal is to "provide enough flexibility and options that venues and fans have multiple paths to return to events.""We imagine there will be many third-party health care providers handling vetting - whether that is getting a vaccine, taking a test, or other methods of review and approval - which could then be linked via a digital ticket so everyone entering the event is verified," Yovich said. "We are working to create integrations to our API and leading digital ticketing technology as we will look to tap into the top solutions based on what's green-lit by officials and desired by clients."Ticketmaster added that this is still in development. Once the technology and regulations are approved, the company said they would make it available, but there is no timeline for implementing this potential idea."In short, we are not forcing anyone to do anything," the spokesperson said. "Just exploring the ability to enhance our existing digital ticket capabilities to offer solutions for event organizers. Just a tool in the box for those that may want to use."The spokesperson stated that Ticketmaster has set up its SmartEvent Suite, which would help event organizers safely welcome concertgoers back to live events. 2987

This Thanksgiving is shaping up to be like no other.With the U.S. experiencing a spike in COVID-19 cases, the Centers for Disease Control and Prevention (CDC) is advising Americans to celebrate turkey day with the people they live with, as opposed to traditional feasts with extended family and friends.With many people celebrating the holiday is small groups, it may be easier and more cost efficient to order takeout or ready-made meals this year.Not only could ordering in save you money and work, it may also serve as an opportunity to support the restaurant industry that has been hit so hard by the pandemic, especially small establishments. The business could help them make up for lost revenue. A survey released by National Restaurant Association in September found that 1 in 6 restaurants was closed either permanently or long-term, nearly 3 million workers were out of work, and the industry was on track to lose 0 billion in sales by the end of 2020.There are endless options for takeout for your Thanksgiving meal. You could celebrate with any cuisine, but if you want to stick to traditional foods, some national chains are offering turkey day dinners. Here are a few:Denny’s – The restaurant is offering a family-style “Turkey & Dressing Dinner Pack” that can be picked up until 6 p.m. on Wednesday, Nov. 25.Cracker Barrel – Like in years past, the chain is offering meals for gatherings of all sizes, including its “Thanksgiving Heat n’ Serve Family Dinner.”Boston Market – This chain may also be an option, as it serves up plated meals, family meals, whole pies and hot side dishes.Offers.com also compiled a list of more than 30 restaurant chains that are open on Thanksgiving.Regardless of where you order from, consider leaving a tip for the restaurant employees who are not only working on Thanksgiving, but also in the midst of a pandemic. 1876

Thursday marks six months since the World Health Organization declared COVID-19 a global health emergency. The coronavirus is only the sixth time a global health emergency has been declared.Compared to the previous five emergencies, experts say the coronavirus pandemic is easily the most severe.Here in the United States, we’re still far behind when it comes to recovery. Health security experts at Johns Hopkins University say we have seen some success in treating the virus, but there hasn't been much success in responding to it, especially when it comes to testing.“Many states did not invest in testing and many states did not invest in contact tracers, so when you see cases spiral out of control in certain states, it's not surprising to me,” Dr. Amesh Adalja of Johns Hopkins University said. “That's exactly the recipe you would set up if you wanted cases to rise.”Dr. Adalja says in order to tackle the spread of the virus, the US needs to prioritize testing, tracing and isolating.Health experts across the country have also signed a letter calling on the US to shut down the country and start over. The letter includes a list of recommendations for what's needed before cities can reopen. It calls for enhanced testing capabilities, more contact tracers and more personal protective equipment.Dr. Bill Hanage at Harvard University was one of those who signed the letter, and says safely reopening can happen, “If we look at countries like New Zealand, South Korea, then you can actually see that it is possible with sustained action to shut down, strangle the virus, throw it back to the sea, and then you can open with substantial amounts of normal economy.”Hanage adds that while it can be done, it's yet to be seen if the US is capable of doing this.The Association of American Medical Colleges has also offered a road map that would change the country's approach to the pandemic. It calls for some of the same things other doctors have asked for -- testing, tracing, and more PPE.It also goes further and asks for broad health insurance coverage for people who have lost their jobs, remedying drug shortages, and establishing national standards on face coverings. 2188

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