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Doors bursting open at stores. Crowds spilling into the aisles. Elbows brushing up against others. Products flying off shelves. These are the hallmark images of Black Friday.Well, they were.That was before the COVID-19 pandemic gripped the nation. Now, the future of the biggest shopping discount day of the year is unknown.Yes, it will still happenFor many, shopping on the day after Thanksgiving is a tradition. Historically, it’s also one of the best days of the year to save money on big-ticket items like electronics and appliances.But with social distancing the norm, it’s hard to imagine shoppers camping out on the sidewalk next to one another this year ahead of Nov. 27. It’s even more difficult to picture stores overflowing with excited shoppers.Retail experts believe Black Friday will still happen in 2020, despite the pandemic. But there’s no disputing the fact that it won’t be a traditional experience.“Being there at the crack of dawn, waiting in lines, the hustle and bustle in the store — that’s probably not going to exist,” says Jane Boyd Thomas, a professor of marketing at Winthrop University in South Carolina who has done research about Black Friday.Sales will shift further onlineFor years, Black Friday has shifted to online channels, merging with Cyber Monday into a weekend-long event. The pandemic is set to further cement that transition.After months of shelter-in-place orders, consumers have become more comfortable shopping from home. That will likely lead to an increase in online Black Friday purchases this year, says Dora Bock, associate professor of marketing at the Harbert College of Business at Auburn University in Alabama.But the changes could go a step beyond that. COVID-19 has illuminated failings in the supply chain, and Thomas believes many consumers will opt for contactless curbside pickup options (as opposed to shipping to their home) to guarantee that the items they’re buying online are actually available — and not out of stock.Still, that doesn’t necessarily mean stores will be ghost towns.“They want something normal,” Thomas says of some shoppers. “I do think that will drive people to go in to see the lights, to see the trees — all the stuff that goes with that experience.”Doorbusters could be deepEven though the experience will look different, Black Friday discounts might be particularly relevant this year, especially as millions of Americans have faced unemployment and other financial hardships in 2020.While consumers have largely focused on purchasing essential items during the pandemic, Bock anticipates competitive prices on discretionary products like apparel and jewelry.Consumers might also have an appetite for traditional Black Friday categories, such as computers. Thomas expects these discounts will be appealing, considering how critical laptops have become as Americans work, learn and interact virtually from home.“There’s a large number of consumers that look forward to Black Friday because it provides them a sense of excitement,” Bock says. “People feel good when they get a good deal.”Retailers still have some planning to doThere are a number of unanswered questions about how Black Friday will look. After all, retailers are still figuring out how to market the holiday shopping season.One possibility? Black Friday may become an extended period, rather than a single day of sales, says Michael Brown, a partner in the consumer practice of Kearney, a global strategy and management consultant.“I’m expecting that Black Friday as we have grown to know it cannot exist in a COVID world,” Brown says.“I think we have to really not think about Black Friday and think more about when the launch of the holiday season will begin. I think that has to be pulled up by retailers as early as November 1,” he says.Throughout the holiday season, stores will have to perform a delicate dance. Shopping may become just as much about public health as it is about discounts.Retailers have merchandise to sell, but promoting in-store only specials could be seen as insensitive by shoppers with preexisting medical conditions, Bock points out.“I think it’s really going to be a balancing act for retailers to encourage sales, encourage people to buy, encourage trust and promote spending — but promote it in a way that shows they care for their customers’ well-being,” Bock says.There’s one more wild card, Brown says. What type of Black Friday shopping environment will state and local governments allow? Time will tell.This article was written by NerdWallet and was originally published by The Associated Press.More From NerdWalletSmart Money Podcast: COVID Impulse Spending, and Building Credit While Paying DebtProbate Workarounds Can Save Your Heirs Time and MoneySmart Money Podcast: Taxes Are Due, and How to Get Started Creating WealthCourtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. 4926

DOWNTOWN (CNS) - Authorities shut down lanes of Interstate 5 in Downtown San Diego as firefighters battled a small fire that broke out in palm trees near San Diego City College's campus, just west of the freeway Saturday afternoon.The fire was first reported at 3:44 p.m., according to a California Highway Patrol incident log.The CHP closed the right two lanes of southbound I-5, leaving only the left two lanes open. Ramps onto I-5 were also closed in the area, including the ramps from C Street and Pershing Drive to southbound I-5, according to San Diego police Officer Robert Heims. Firefighters had the fire knocked down by about 4 p.m., according to the San Diego Fire-Rescue Department.Lanes on I-5 were going to be closed for at least an hour while firefighters worked to clean up the fire, the CHP log said. 825

EL CAJON (CNS) - A resident at an East County independent-living facility was ordered Thursday to stand trial on a murder charge for allegedly killing a fellow resident by beating him in the face and head with a frying pan following an early morning argument.Brad Masaru Payton, 26, faces 26 years to life in state prison if convicted of the murder charge and an allegation of personally using a deadly weapon in the killing of Matthew McCarthy.Police said the violence at the transitional group home in the 1200 block of Naranca Avenue in El Cajon was reported shortly before 5 a.m. last Dec. 20. Patrol officers arrived to find a badly beaten McCarthy in a bedroom at the residence, said El Cajon Police Lt. Walt Miller.RELATED: Police called from home 78 times leading up to murder with frying panMedics took the victim to a hospital, where he was pronounced dead. Payton was arrested without incident.According to Miller, the victim and the defendant knew each other and lived in separate rooms. Witnesses said the two were arguing for unknown reasons just before Payton allegedly attacked McCarthy with a blunt object, which turned out to be a frying pan, Miller said.Payton, who is being held in lieu of million bail, is due back in court Oct. 17 for a Superior Court arraignment.More coverage:911 calls detail life at El Cajon independent living facility where man was attackedEl Cajon mayor says state laws are to blame for problems with independent living facilitiesEl Cajon home where man was beaten to death with pan set on fire 1550

Don’t you just love it when companies celebrate their anniversaries by giving you a deal? Free ice cream, discounts on pizza … whatever it is, it’s glorious and should never be stopped. 193

EL CAJON, CA (KGTV) -- The Mother Goose Parade is an East County tradition dating back to 1947. But because of the pandemic, this year's parade will look a lot different. The sights and sounds will be virtual, thanks to the hard work of long-time El Cajon business owner, Patti Shryock. Besides running Cameo Janitorial and Paper Supply, she's also a true historian of the Mother Goose Parade."I've been with Mother Goose since 1985," says Shryock. "I love to see Mother Goose out there, and people come up, especially the kids, and hold her. Then you get the parents talking about their memories of the parade, and being in their child's same position. This has been going on now for 74 years."And just like the parade, her business is also a fixture in El Cajon, opening its doors back in 1963. Shryock and her brother took over full operation in the mid-1980's."My dad passed away in 1985, and my mom in 1990. However, they gave us enough background, and we worked enough in the business, where we were able to continue it on," she said.Shryock says over time a lot of hard work and great employees have created a lot of success. But now they are facing an obstacle as they have never seen before, and that would be the COVID-19 pandemic."I never saw it coming," Shryock says.Uncertain times means they've had to think outside the box"Sanitizer wipes, I started making some myself," she added.Shryock and her team at Cameo Janitorial and Paper Supply have persevered to keep the business going. The same can also be said about her effort to keep this year's Mother Goose Parade afloat. "We can't even get a parade down the street, let alone the people with all the distancing," said Shryock.And once again thinking outside the box, Shryock and her group helped find a way to keep this year's parade alive, and that is going virtual."I'm thinking if we did it this way we could get it done, and that's where we called on our wonderful directors to do it a different way," Shryock says.You can see the 74th annual Mother Goose Parade on Sunday, Nov. 22 at 1 p.m. PST on ABC 10News' website and social media pages. 2123

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