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With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.”  4395

WASHINGTON, D.C. – Former President Barack Obama released an essay Monday on how he thinks Americans can sustain the momentum of the George Floyd protests to bring about real change. Obama first acknowledged that the protests that have popped up across the U.S. represent a genuine and legitimate frustration over the failure to reform police practices and the broader criminal justice system. He also pointed out that while the overwhelming majority of protesters have been peaceful, a small minority resorted to violence in various forms, putting innocent people at risk and compounding the destruction of neighborhoods that are already struggling. “I saw an elderly black woman being interviewed today in tears because the only grocery store in her neighborhood had been trashed,” wrote Obama. “If history is any guide, that store may take years to come back. So, let’s not excuse violence, or rationalize it, or participate in it. If we want our criminal justice system, and American society at large, to operate on a higher ethical code, then we have to model that code ourselves.”Obama goes on to argue that protests alone won’t bring about the change that is needed to stop police brutality. He says it will a combination of activism and getting people out to vote for people who care about police reform, in local and national elections alike.“So, the bottom line is this: if we want to bring about real change, then the choice isn’t between protest and politics. We have to do both,” wrote Obama. “We have to mobilize to raise awareness, and we have to organize and cast our ballots to make sure that we elect candidates who will act on reform.”Lastly, Obama called on activists to make their demands for criminal justice and police reform specific, so it will be harder for elected officials to “offer lip service” and then fall back into business as usual once protests stop. “The content of that reform agenda will be different for various communities. A big city may need one set of reforms; a rural community may need another,” he wrote. “Some agencies will require wholesale rehabilitation; others should make minor improvements.”Obama says every law enforcement agency should have clear policies, including an independent body that conducts investigations of alleged misconduct. At the end of his essay, the former president included a link to 2372

UPDATE JAN. 15: Las Vegas police arrested a woman who they say lied about the suspected gunman. The shooting took place in August of 2019 on Interstate 15 near Blue Diamond Road. Police say a white van pulled up next to another car and shot the driver. Vegas authorities interviewed Marcia Mingo days after the shooting and believed she lied to officers when they asked her who the shooter was.Mingo has been charged with aiding a felony offender. However, officer still haven't found the shooter.PREVIOUS STORYLas Vegas police reported they have located the van used in a deadly road rage shooting in the Los Angeles area from earlier this month. The white van was in question after Vegas police released a video on Aug. 8 of the vehicle traveling on Interstate 15. The original incident prompted a homicide investigation a few days before as authorities reported a deadly shooting on the interstate that appeared to be related to road rage.RELATED: 1006

WASHINGTON, D.C. – This year’s White House Easter Egg Roll has been canceled due to coronavirus concerns. The Office of the First Lady made the announcement Monday morning, saying the decision was made out of an abundance of caution in accordance with the national emergency declaration concerning COVID-19, the illness associated with the virus. “The health and safety of all Americans must be the first priority, especially right now,” said First Lady Melania Trump. “I deeply regret this cancellation, but we need to make difficult decisions in the short-term to ensure a healthy country for the long-term. During this time, I encourage everyone to listen to state and local officials, and follow CDC guidelines in order to help protect the health and well-being of everyone.”This story is developing and will be updated. 836

Welcome to Crashville. Got stuck waiting on a plane at BNA due to weather on the way back to Atlanta. We finally pull back and they crash the plane into another plane. Took the S right off. What’s going on @SouthwestAir #Crashville #outhwest #Letsgo pic.twitter.com/zZrf5JP3sZ— eric borden (@HundredproofEB) July 21, 2019 333

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