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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

Whether your car breaks down or you are slapped with a hefty medical bill, odds are most of us are not ready to pay for unexpected expenses. Instead of using a credit card to pay the bill, you might consider taking out a personal loan. Banks aren't the only ones lending money. According to Consumer Advocate, the top lending companies for 2018 include, Lending Tree, SoFi and Upgrade.Alison Norris, a certified financial planner with SoFi says you can borrow up to ,000 with some companies. However, you have a shorter period of time to pay them off. "They are paid off in periods ranging from 2 to 7 years," says Norris. Typically, when you're slapped with an unexpected expense, you reach for the credit card. But Norris says personal loans have a lower interest rate than most credit cards. "It could be the difference between an average credit card APR of 16 percent to a personal loan which can start as low as 6 percent," Norris says.What's different about a personal loan is that there is no collateral, unlike a home or car loan.   "You can compare that to a car loan if you were to stop making payments, it's possible that your car could be repossessed," Norris says.    With a personal loan, it's only backed by your guarantee. But if you can't pay on time, your credit score could take a big hit."It could very much change your ability to get a job in the future or apply for another loan and will have a few other repercussions," Norris says.   But remember, it's best to not take on more debt than what's necessary.   1647

With 20 electoral votes at stake, all eyes will be on Pennsylvania on Election Day. However, officials warn that counting the ballots could take days.In Bucks County, a heavily populated suburban county near Philadelphia has a population of about 628,000 people. In 2016, Hillary Clinton won the county by a narrow lead with a few thousand votes. This time around, both presidential campaigns have been courting the suburban vote, and the suburban Philadelphia counties are considered critical. Polls across the state closed at 8 p.m. EST, and now the more than 2 million mail-in ballots the state has received can now be counted. “We sent out about 200,000 ballots, which is 10 times more than we did four years ago, and we've gotten back somewhere in the area 160,000,” said Bob Harvie, Bucks County, Pennsylvania Board of Elections Chairman. “We still have mail coming in obviously today that we can accept. We had U.P.S. dropping off some ballots. We've got drop boxes that will be emptied at 8, and those will be brought here, and we don't know how much will be in those.” In Pennsylvania, more than 2 million mail-in ballots have been returned so far. The state doesn’t have a lot of experience dealing with large amounts of mail-in ballots, unlike places like Colorado, Washing, and even Florida and Arizona, where ballots have been counted as they come in. However, in Bucks County, officials didn’t begin counting ballots until after the polls closed, and a handful of Pennsylvania counties won’t start counting until tomorrow. “It's been a big challenge. It has been, you know, primarily because we were not even able toopen the envelopes until today. And there's a security envelope. So, that's two envelopes you need to open. You need to be able to make sure that everything is on there, their name, their address, the date,” said Diane Marseglia, Bucks County Board of Elections. “So, you're checking for a lot of things all at the same time and then you're pulling it out, and then, you're going to start to gather them for a vote. That's a lot of time.”If the presidential race hinges on Pennsylvania, it’s possible we won’t know who won the presidency for days.E.W. Scripps national correspondent Maya Rodriguez is in the Keystone State, bringing you the latest on Election Day. 2302

What do you do when (not if) one of those cheap, vertical, plastic Venetian blinds breaks?One Lakewood man had the idea to upcycle his excessively long CVS receipt, and his tweet about it has gone viral with over 157,000 likes and 36,000 retweets.On Monday, @andrewnolan2 tweeted a picture of the improvised sun-blocking device, throwing some literal shade at the pharmacy known for its lengthy transactional records. 425

WILMINGTON, Del. — President-elect Joe Biden fractured his foot while playing with one of his dogs, according to the former vice president's doctor.Biden's office says he suffered the injury on Saturday and visited an orthopedist in Newark, Delaware, for an examination Sunday afternoon.A subsequent CT scan “confirmed hairline (small) fractures of President-elect Biden’s lateral and intermediate cuneiform bones, which are in the mid-foot,” according to a statement from his doctor, Kevin O’Connor.O’Connor says Biden will likely be wearing a walking boot for several weeks as his foot heals.The Associated Press reports that Biden was injured while playing with Major, one of his two dogs. The future first family has another dog, Champ, and they say they plan to also get bring a cat into the White House. 817

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