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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ESCONDIDO, Calif. (KGTV) -- The San Diego Children's Discovery Museum in Escondido has been quiet since mid-March, when they had to close their doors due to the COVID-19 pandemic."It's been hard, and in the beginning, it was very eerie," said museum Executive Director Wendy Taylor.Normally, the museum plays host to a few hundred visitors every day, and on a busy day, that number may reach as high as 500 guests.However, for the last four months, the museum has been nothing more than the sound of silence. In fact, over the last month, when other museums were allowed to reopen their doors, the Children's Discovery Museum did not."We don't really fall into the traditional museum category in terms of the reopening. Kids’ museums are specifically called out in the state guidelines as not being a traditional museum. So, in the guidelines for museums, it specifically calls out that interactive areas should remain closed,” Taylor said.Taylor told ABC 10News she's very proud of the way the museum has adjusted during these uncertain times. They've had to become more creative in all their activities, from camps to storytelling, and everything has gone online."Families really needed some support. They needed something regular and normal, that their kids could see and engage in,” said Taylor.Storytime has been very popular with the children, as the museum receives viewers from all over the world. The numbers have been so impressive, as they reach thousands of views per story."Typically, every story time reaches thousands of people during the course of the 24 hours that it is up,” Taylor said.The museum also had a virtual art contest where a winner was announced on Facebook Live. The theme was "Joy of the Outdoors.""Our mission is to inspire our children through exploration, imagination, and experimentation,” Taylor told ABC 10News.Visit https://www.sdcdm.org/ to learn more about the San Diego Children’s Discovery Museum’s online camps and activities. 1978

Every aspect of how children learn is being discussed right now, as public and private schools across the nation try to figure out how to safely get children back in the classroom. And it seems, the devil is entirely in the details.What will education look like this fall? The answer is complicated.Colleges are slowly coming up with plans, but school districts across the country are talking it out and discovering there's no easy answer.Music Watson, Chief of Staff for the San Diego County, California, Office of Education, said, “We’re looking at things like how do you physical distancing in a classroom? If students need to be 6 feet apart or can they be closer if they’re facing the same direction or if you add some shields or use a space that’s not traditionally a classroom like a library, could you have a class in there?”Most county offices like hers are an intermediary between local school districts and the state. They're now discussing new guidance from public health officials and from the California Department of Education, and they're trying to interpret that for local school districts.“Like symptom screening seems like a pretty easy thing, right, you come to school. you answer questions, get your temperature taken and go in,” Watson said, “except if you have a school with a thousand kids and you need to screen every single one. There’s a lot of logistics involved with that.”For symptom screening, you'll need thermometers, a way to record information, and a way to keep students apart. On buses if you're distancing, then you're reconfiguring how many students can be on that bus at a time.“This is a huge, multi-faceted problem and so we can’t just do it on our own we have to get employee associations, labor groups, parents involved,” Watson said. “We have to work with public health we can’t do it on our own.”The California Department of Public Health is handing out more than 47,000 thermometers, 2 million face shields, 143,000 gallons of hand sanitizer, 123,000 N95 masks, 16 million disposable masks, and 14 million cloth face coverings for staff and students. All of those will be distributed statewide.At the Lakeland School System in Memphis, Tennessee, Superintendent Dr. Ted Horrell said those face coverings, “May be the 2020 equivalent of ‘I forgot my pencil’ and the teacher comes up with a pencil”Which means, schools have to be ready for that. Lakeland Schools are already installing plexiglass shields in reception areas and putting hand sanitizing stations in every classroom. The district is getting Chromebooks ready in case there's a need to do distance learning entirely.Everyone wants a safe environment and there's still a lot of unknowns. When asked about a harsher cold and flu season and whether schools will be shut down again in the fall, Watson said, "It’s entirely possible that if we see a surge, that schools may need to go back to distance learning or may need to take some other tools out of their toolbox, which is why it’s important now to plan for every possibility because it is much easier to start at 100 and ramp down to 70 and then go back to 85 than start at 70 and then go back to 100.”All of these decisions are difficult for everyone, and it seems there's no middle ground. Many districts across the nation are sending out surveys asking for feedback about returning to school or doing a hybrid model. In areas without connectivity, parents may receive a physical handout. And, at the end of the day, educators want kids at school, but they won't do it until they know the nation's children-are safe.“Have a little grace we’re all doing the best we can that things are changing quickly, new guidance continues to come out and some of this will change and we have to be flexible and have a little grace because we’re all in this together and all trying to make it through,” Watson said. 3871

Federal authorities filed a lawsuit against a New Jersey landlord who allegedly demanded sexual favors from low-income tenants in exchange for housing assistance.On Wednesday, the Department of Justice filed a sexual harassment lawsuit against 73-year-old Joseph Centanni, who owns hundreds of rental units in and around Elizabeth, for "violating the Fair Housing Act by subjecting tenants to sexual harassment" since at least 2005.“The Fair Housing Act protects the right of all persons in our nation to rent a home without suffering sexual exploitation at the hands of abusive landlords. Demanding sexual favors from tenants, especially those who are financially vulnerable, is illegal,” said Assistant Attorney General Eric Dreiband of the Civil Rights Division in a statement. “The Fair Housing Act protects tenants from sexual harassment and retaliation by their landlords, and the Justice Department will hold accountable those who engage in such cruel, depraved, and illegal conduct and will work tirelessly to obtain relief for their victims.”The complaint alleges Centanni demanded that current and prospective tenants provide him with sexual favors in exchange to keep their place or a reduced rate in rent, and threatened to evict anyone who rejected his advances.“No one should ever be forced to provide sexual favors, or otherwise endure sexual harassment, as a condition to keep or obtain housing,” U.S. Attorney Craig Carpenito said in a statement. “Sexual harassment in housing is illegal under the Fair Housing Act, and we will vigorously enforce this federal law to end this depraved type of behavior.”According to the complaint, one victim said she approached Centanni last year because she was having problems paying her rent. He said he'd help her with rental assistance, and she asked what she needed to do in exchange."He then brought her to an empty apartment," the court documents alleged. "There, he asked her for a massage and exposed himself. He then subjected her to unwanted sexual touching by using his hands to move both of hers to touch his testicles and penis as she said words to the effect of 'no' and 'don’t do that.'" Afterward, Centanni helped the woman apply for rental assistance, the lawsuit claims.Another woman said she went to Centanni last year stating she was having problems finding another place to live after agreeing to move out, the lawsuit alleges.The lawsuit states Centanni then took the woman to an empty storage room, after asking the tenant how badly she wanted to stay in her apartment.“There, Centanni exposed himself and asked for oral sex,” federal prosecutors allege. “Because she felt like she had no choice, the tenant submitted to Centanni’s sexual demand. After this incident, Centanni allowed her to stay in her apartment.”According to the complaint, Centanni participates in the federal Housing Choice Voucher Program (also known as “Section 8”) and receives approximately 2,000 each month in federal voucher payments. 2998

Elizabeth Holmes, a Silicon Valley businesswoman whose biotech company Theranos was once valued at billion, will reportedly attempt to claim “mental disease” in her criminal trial, according to multiple reports.Court filings released this week indicate Holmes’ lawyers want to introduce evidence “relating to a mental disease or defect or any other mental condition of the defendant bearing on the issue of guilt.” However, details of what exactly her mental state is, or what the lawyers intend to argue are redacted.Holmes founded Theranos as a Stanford drop-out at age 19. She, and her former romantic partner and Theranos president Sunny Balwani, face fraud charges for claiming their company’s machines could perform several diagnostic tests with just a single drop of blood.The prosecution says the pair knew all along the technology wasn’t capable of doing the tests as promised, and allegedly defrauded investors, doctors and patients. They were charged in 2018 and could face up to 20 years in prison if convicted.Holmes’ attorneys plan to introduce testimony from Mindy Mechanic, according to the filing, a psychology professor at California State University Fullerton.The university’s website lists Mechanic’s focus as “the mental health consequences of violence, such as Post-Traumatic Stress Disorder and depression as well as other important physical and social health outcomes” and that she also provides expert testimony in “complex legal cases involving interpersonal violence.”The judge is allowing the prosecution to conduct their own examination of Holmes, to gather any needed evidence.Holmes’ case is expected to begin in March 2021. 1666