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(CNN) — California high school and middle school students will have some lifesaving information at their fingertips as they go back to school this year.A law that went into effect in July requires schools to print the number for the National Suicide Prevention Lifeline on student ID cards for seventh- through 12th-graders in public, private and charter schools.That number is 1-800-273-TALK (8255).The law also says that student IDs may have information on the Crisis Text Line — which can be reached by texting HOME to 741741 — as well as local suicide prevention resources."I think any opportunity for somebody to have a number to be able to call out to, reach out to and be available, I think it's fantastic," Ray Morgan told CNN affiliate KGO. His daughter is a freshman at a San Francisco Bay Area high school.The move comes as suicide rates continue to rise in the United States.The suicide rate in 2017 was 33% higher than it was in 1999, according to annual research published in June by the US Centers for Disease Control and Prevention's National Center for Health Statistics.A study published in the medical journal JAMA found a significant increase in the suicide rates among 15- to 24-year-olds between 2000 and 2017.Dave Muth, who advocated for the law, told CNN affiliate KESQ that he hopes it encourages people to talk openly about suicide and mental health. His daughter Madeline died by suicide in 2015."This is a way of remembering her, honoring her and helping to break down the stigma and change policy so that other families don't have to experience what we did," Muth said last year when then-Gov. Jerry Brown signed the measure.To get help, call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255). There is also a crisis text line. For crisis support in Spanish, call 1-888-628-9454. 1832

(AP) — Scientists say they have found an elusive chameleon species that was last spotted in Madagascar 100 years ago.Researchers from Madagascar and Germany said Friday they've discovered several living specimens of Voeltzkow’s chameleon during an expedition to the northwest of the African island nation.A team led by scientists from the Bavarian Natural History Collections said genetic analysis determined that the species is closely related to Labord’s chameleon.“These animals are basically the mayflies among vertebrates,” said Frank Glaw, curator for reptiles and amphibians at the ZSM, told the AP.Researchers believe that both reptiles only live during the rainy season. They hatch from eggs, grow rapidly, spar with rivals, mate, and then die during a few short months."The assumed short life might also partly explain why this splendid species got 'lost' for many decades, since most roads in its habitat are not accessible in the wet season," researchers wrote in a report in the journal Salamandra. 1019

(CNN) -- Burger King is trying to get customers' attention with something a little different: Tacos.The burger chain started selling crunchy tacos on Tuesday. They cost in most places, but are more expensive in Alaska and Hawaii, and will only be available for a limited time.Burger King first tested out tacos in western states. "We've seen success with tacos in those restaurants and knew it was time to bring this west coast favorite nationwide," Chris Finazzo, president of North America for Burger King, said in a statement. The new item adds "variety" to Burger King's snack offerings, he added.Fast food chains use limited-time offerings to build hype and keep their brands top of mind with consumers. And tacos in particular are a good way to attract customers, said Neil Saunders, managing director of GlobalData Retail, a research and consulting firm."Tacos remain very popular with consumers," Saunders said, adding that fast food companies that wouldn't traditionally sell tacos may be "keen to get a slice of that action."Jack in the Box in particular has had great success with its taco. The item has been "a #1 seller and a fan favorite for years," Jen Kennedy, VP of product marketing at Jack in the Box, told CNN Business in a recent interview. She said the taco has been a "stand out distinction for us." Jack in the Box also just started selling tiny, bite-sized tacos, but it's too early to say how they're doing.Consumers are also flocking to Mexican chains for tacos. Taco Bell's parent company, Yum! Brands, reported that in the first quarter, sales at US Taco Bell restaurants open at least a year grew 5%. And sales at Chipotle stores open at least a year grew 9.9% in the first quarter.With its taco promotion, Burger King is likely trying to do more than just cash in on a specific, popular menu item, Saunders noted. It's also trying to create buzz for the brand with something unexpected."Some of it is marketing," Saunders said, adding that Burger King is adept at getting attention with creative menu innovations. For Halloween, the chain served a burger it claimed helped induce nightmares. More recently, to celebrate the third season of Netflix's "Stranger Things," it sold upside-down Whoppers in 1980s-era packaging.There is a possible downside to attention-grabbing stunts, even successful ones. They could distract Burger King from focusing on creating growth within its main menu, Saunders said."They have to be careful with some of these promotions," he warned. "Burger King can be very haphazard with the menu." That can be a good thing because consumers like to try new things. But "sometimes you get the impression that Burger King chases after the shiny objects rather than focusing on the core business."the best part of going out? getting tacos afterwards. introducing our Crispy Taco, only and only at Burger King. pic.twitter.com/sgMO2vODeZ— Burger King (@BurgerKing) July 9, 2019 2943

Working in a trade isn't as attractive as it once was, but it is making a comeback.For decades, many students seeking higher education chose traditional four-year college degrees over working with their hands. But the rising cost of college mixed with massive student loan debt has some going to trade schools instead.People such as Kyle Martin, an automotive technology student at Lincoln College of Technology."I'm not the type that's going to sit down for years and years and study," Martin said.It will take him 13 months and cost around ,000 to complete his program, an option he believes will pay off much better than a bachelor's degree."It's cost-efficient and it's a great use of your time. You can get in and out really fast," he said.In and out and into the workforce, that is — making money while traditional students are still studying.Does it make financial sense? Auto mechanics earn an average salary of ,000 per year, while four-year college grads have an average starting salary of ,000. The numbers change drastically based on experience and ambition.Welding instructor James Ramsey says there is big opportunity to make big money in the trades."You want to go out there and get your own truck and get your own rig ... that's when you're going to make the big bucks," Ramsey said. "After doing that for a couple years you don't even have to weld anymore. You can just hire some other guys to weld and you are just doing all the deals behind the scene."Getting qualified blue-collar workers is a challenge of its own.Dr. Kelly Moore of Lincoln College of Technology says while trade school enrollment is up for the past three years, there is still a shortage of students studying trades."The reason for that is because we spent so little time talking about the careers as an opportunity that we lost a generation," said Dr. Kelly Moore, Lincoln College of Technology. 1906

 The backlash against electric scooters shows some sign of waning as cities that cracked down on the startups begin thinking maybe they aren't so bad after all.Cities across the country moved aggressively to rein in, and even shut down, companies like Bird and Lime when hundreds of scooters filled their streets and cluttered their sidewalks seemingly overnight earlier this year. Many impounded the scooters. Some levied fines.Yet some cities are softening their stance as they realize scooters can play an integral role in easing congestion, reducing pollution, and bolstering public transit. And the startups, having watched companies such as Uber be penalized for antagonizing municipal governments, are willing to play nicely if it means expanding their market.Austin, Texas, offers a case in point. The city found itself inundated with Bird's sleek black scooters in April. Lime flooded the city with its bright green scooters a short time later."The human response would be, shake off the gloves and let's go. Let's fight this. You just disrupted my city," Jason JonMichael, assistant director of Austin's smart mobility program, told CNNMoney.Instead, city officials talked things over. As it happened, they'd been planning a dockless bikesharing program. Their plan called for eventually adding scooters to the mix, so they decided to work with the companies to make it happen, JonMichael said.Rather than issue a cease and desist letter -- an approach some cities took -- Austin warned the companies that it would confiscate scooters blocking sidewalks. And city officials set to work crafting an ordinance governing a permitting process for scooter services, including speed restrictions and fees for operating.Today you'll find 2,000 scooters all over Austin. People love them so much -- each scooter is ridden nearly 20 times daily -- that their batteries often go dead by noon, JonMichael said. And it's making life better in the city, too. JonMichael said people are taking fewer solo trips in cars, which means less congestion and pollution.The city reviews each company's performance every six months, reserving the right to revoke the license of anyone who isn't playing by the rules. That's got the startups working hard to stay in the city's good graces by offering discounted rides to low-income residents and developing tools that allow people to report bad behavior by anyone zipping along on a scooter.City officials now see scooter and bikeshare firms as allies in their efforts to improve quality of life and expand transit options. The startups are "bringing to the table discussions about developing a roadmap to deploy transportation that from the get-go has equity and access for all built into it," JonMicheal said.Bird hopes to broker a similar alliance in its hometown of Santa Monica, California. The company launched in September 2017 and followed the ridesharing playbook that says it's better to seek forgiveness than permission. Bird launched without proper business licenses, and in February agreed to pay the city 0,000 in fines to settle a criminal complaint.Despite the trouble, Santa Monica officials wanted electric scooters to stay given their focus on multi-modal transportation and carbon-light living. The city gave Bird and Lime conditional permits while it worked to set up a 16-month pilot program. Earlier this month, the Santa Monica government ranked applicants to its scooter program, and Bird placed 10th."That was a real wake-up call. This is a fantastic business, and there's a lot of competitors who want to do it," Dave Estrada, the Chief Legal Officer at Bird told CNNMoney. "It really helped us take a good look at how we were doing operations and how we can best serve cities."That explains why Bird on Wednesday announced several concessions intended to curry favor with Santa Monica and other cities. It will let cities designate no-go areas where people can't ride or park scooters. It will grant cities the option to convey the rules of the road and other safety tips in messages users see before riding off. And it will share data that will help cities understand how people are using its scooters.Bird went so far as to resubmit its Santa Monica application earlier this month, to be more appealing to the government. At the city's request, it has begun limiting the speed of its scooters to 5 mph on the beach path, and in Palisades Park, two areas that have been controversial. It also plans to send text alerts to riders who stray into areas where cities don't want scooters.A lingering challenge for the industry is sidewalk riding, which irritates many pedestrians. The scooter companies instruct customers to ride in bike lanes, but bike lanes are rare and sometimes customers still choose sidewalks. Bird is exploring ways to discourage sidewalk riding, by automatically detecting with sensors when a scooter is on a sidewalk.It may not be popular with every rider, but the startup has realized that cities are its customers too."We started understanding that we had one customer, the rider," Estrada said. "Now we really understand a lot better that customers include cities and people who don't ride Birds." 5222