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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.

JINAN, May 14 (Xinhua) -- Chinese scientists said Saturday that they have found a new species of giant theropod dinosaur in the eastern province of Shandong.The new species, described as a close relative of Tyrannosaurus rex (T. rex), has been named "Zhuchengtyrannus magnus". Paleontological experts found it has unique upper jawbones after examining the skull and jawbones discovered in the city of Zhucheng.It was estimated to be about 11 meters long and 4 meters tall, weighing close to 7 tonnes."We discovered two kinds of tyrannosaurus fossils here and the identity of the other one still remains unclear," said Xu Xing, a researcher at the Institute of Vertebrate Paleontology and Paleoanthropology under the Chinese Academy of Sciences."We've named the new genus Zhuchengtyrannus magnus, which means the 'Tyrant from Zhucheng' because the bones were found in Zhucheng," Xu said.The bones were a few centimeters smaller than the similar bones in the largest T. Rex specimen, so there was no doubt that Zhuchengtyrannus was a huge tyrannosaur, Xu said.According to Xu, Zhuchengtyrannus magnus belonged to a specialized group of gigantic theropods called tyrannosaurines which existed in North America and eastern Asia during the Late Cretaceous Period that dated back about 65 to 99 million years.All tyrannosaurs were carnivorous, bipedal animals that generally had small arms and large skulls. Among the tyrannosaurs, the tyrannosaurines were the largest and characterized by having just two fingers on each hand and large powerful jaws to deliver a bone crushing bite. They were likely both predators and scavengers.The fossil quarry in Zhucheng contains one of the largest concentrations of dinosaur bones in the world. At least 10 dinosaur species have been found in three rounds of excavations since the 1960s, including Tyrannosaurus and Hadrosaurs.

LOS ANGELES, March 3 (Xinhua) -- More and more American adults are suffering from a decline in overall sleep duration, the U.S. Centers for Disease Control and Prevention (CDC) said on Thursday.It's recommended that adults should sleep seven to nine hours a night to maintain good health, but more than one-third of Americans do not meet that requirement, according to the CDC.Insufficient sleep poses a long-term heath threat and impairs work performance and the ability to drive safely, the CDC said.Chronic sleep loss also is associated with obesity, increased risk of death and other health problems, according to the CDC."Over the last 20 years there has been a decline in overall sleep duration in adults," said Lela McKnight-Eily, a clinical psychologist and epidemiologist at the CDC's National Center for Chronic Disease Prevention."Within our culture there seems to be a belief that sleep isn't a part of overall essential health," she said.McKnight-Eily and her colleagues studied the sleep habits of 74,571 adults in 12 states, 35.3 percent reported sleeping less than seven hours.In addition, 48 percent reported snoring, 37.9 percent said they fell asleep at least once during the day the previous month and 4.7 percent admitted to falling asleep at the wheel at least once.Drowsiness or nodding off while driving accounts for 1,550 deaths and 40,000 injuries a year, according to the U.S. Department of Transportation.To get enough sleep, Americans have to change lifestyle habits, including longer workdays and late nights on the computer, McKnight-Eily said, noting that too much screen time paring away much-needed sleep time.

MOSCOW, Feb. 9 (Xinhua) -- China's steady economic rise causes both high hopes and anxiety among world leaders, but a Russian expert believes China's peaceful development is an opportunity for the entire world.Yakov Berger of the Far East Institute of the Russian Academy of Sciences told Xinhua that China's policy of peaceful development is a strategic choice, aimed at long-term and sustainable growth."China overcame the global financial crisis, decreased poverty, and increased people's wealth," Berger said."Still, many important tasks for China remain to be fulfilled and first of all, modernization, industrialization and urbanization. This is why China needs strong and long-lasting peace," he said.Berger said China's policy of peaceful development has already won support from the majority of countries, so they are willing to cooperate with the world's most powerful developing nation."China's peaceful development gives chance to all people in the world, as China became the main engine of the global economic development. Many developed countries are gravitated to China because they depend on Chinese supplies and the Chinese market," Berger said.However, although some countries are aware that China's sustainable growth requires peace and stability, some eye China's growing influence as negative, the professor said.Berger said that Beijing tries to persuade Washington that China's rise does not threaten American security. The question, then, is to what degree is the U.S. ready to accept the new reality, Berger said.Berger cited two main reasons why some Western politicians don't trust Beijing."First, this is a natural response from the people who got used to a certain world order," he said, "Such an order implies the existence of the so-called 'golden billion' people who have access to all of civilization's benefits while the other five billion can't make ends meet."Berger said that when China attempts to achieve the same living standards, that induces some fears based on the notion that the Earth resources are limited.Berger believed the second reason is xenophobia and racism, which generates talk about the "Chinese threat.""But they talked about the 'China threat' even in times when China used to be an underdeveloped nation," Berger noted.

DAVOS, Switzerland, Jan. 27 (Xinhua) -- A policy of more trade and greater openness to the rest of the world has brought significant benefits to China and greater market opportunities to its trading partners, the head of the World Trade Organization says."I don't think there is any question that China joining the WTO has been a very good thing for China and for the WTO and its members," WTO Director General Pascal Lamy said in an interview with Xinhua.The WTO chief was expected to join the forum "China's Impact on Global Trade and Growth" on the sidelines of the World Economic Forum annual meeting held in this Swiss alpine town."In joining the WTO, China successfully underpinned a policy of what had been 20 years of progressive openness," Lamy said.Adherence to economic reforms through international commitments ensured that China would stay on the path of openness, he noted, adding that the policy has helped the country economically, politically and socially.Lamy stressed that China has done a "remarkable job" in reducing poverty, which is an important task for the country, along with registering double-digit growth, thus becoming the world's largest manufacturer and the second largest economy.Apart from enhanced market access with its trading partners and more equal treatment in global trade, WTO membership also has allowed China to gain access to the organization's dispute settlement system, Lamy said.According to a WTO report issued in December, as the world's biggest exporter, China ranks first in receiving anti-dumping (AD) investigations, with 23 new AD initiations directed at its exports in the first half of 2010.In recent rulings arbitrated by the WTO Dispute Settlement Body (DSB), China has won a poultry dispute against the United States, and a steel fastener case against the European Union.Being a WTO member, "China would have a seat at the table as negotiations commenced on the trade rules for the 21st century," Lamy said, referring to the decade-long Doha round of global trade negotiations aimed at building the next generation trading system.Even more importantly, for China, participation in the global system of rules and discipline greatly boosted investors' confidence and helped facilitate foreign direct investment in China, he said.On the other side of the coin, China's integration into the world trading system has given enormous driving force to the global economy and market opportunity to its trade partners.