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White Claw is a victim of its own success: The hard seltzer brand confirmed a nationwide shortage in the United States, sparked by the drink's rising popularity."We are working around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, White Claw's senior vice president of marketing, told CNN Business. "White Claw has accelerated faster than anyone could have predicted."The company didn't specify when stock will return to normal, but Gajiwala said it has been "allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position."White Claw has blown up recently, sparking memes and trend pieces. Sales of the drink grew 283% to 7.7 million in July compared to the same period last year. Its sales also accounted for nearly 55% of all hard seltzer sales for the week of July 4, a 200% increase since 2018's Fourth of July sales, according to data from Nielsen.The beverage, which is the industry leader, was launched by Mike's Hard Lemonade maker Mark Anthony Brands in 2016. That same year, Anheuser-Busch bought SpikedSeltzer, which led to Bon & Viv. Boston Beer began manufacturing Truly, another popular hard seltzer.It took White Claw a while to catch on with drinkers. Now, people are seeking out drinks with fewer calories and less sugar, and seltzer fits the bill. White Claw and competitor Truly both have around 100 calories per can, and Bon & Viv has about 90 calories per can.The fad isn't fading, either. Last month, Anheuser-Busch launched a new line of spiked seltzer under the Natural Light brand, an affordable product marketed to college-aged drinkers."These new products can help those companies, such as Anheuser-Busch, 'buffer those losses,'" Beth Bloom, associate director of US Food and Drink for Mintel previously told CNN Business, because beer sales are declining.Alcohol drinkers have been generally favoring premium beer and liquor. Hard seltzer, a lower-calorie alternative to beer, could steal share away from light beers, according to a recent note from Macquarie Research. 2174

Whoever in the top brass at @AirCanada approved of removing "ladies and gentlemen" from the greeting...congrats for lowering the class of your experience. Formal titles that make people feel appreciated is not assuming gender. Soon we'll just end up as numbers.— Matt (@matt_feudal) October 13, 2019 311

Unilever, the company that owns Ben & Jerry's, is telling consumers some of their ice cream may not be safe to eat.Ben & Jerry's issued a voluntary recall on a limited quantity of Coconut Seven Layer Bar bulk and Chunky Monkey pints. They say the two flavors may inadvertently have tree nuts, including almonds, Brazil nuts and hazelnuts that are not declared in the ingredient list or allergy information list.Both affected flavors have a "contains walnuts" and a "may contain other tree nuts" labels on the back of the pack, according to Unilever.Unilever published the following details regarding Ben & Jerry's recent recall: 652

WATCH: Carnival Legend collides with Carnival Glory ship in Cozumel port today!Hopefully no one is hurt! This is scary!#carnivalcruise #carnivalglory #carnivallegendpic.twitter.com/XZKNFzv8f9 — Melea VanOstrand (@MeleaCreates) December 20, 2019 256

Winter is coming to the East Coast for the next week.The next five to seven days are going to bring unseasonably cold temperatures to the eastern two-thirds of the US, CNN meteorologist Derek Van Dam said.The cold front could bring below freezing temperatures to some places.The cold was already descending on New York early Friday morning, with wind chill expected to bring temperatures down to the upper teens to mid-20s, according to the National Weather Service. Wind gusts in Boston are reaching 25 to 35 mph and will bring temperatures to the 20s as well, the NWS said.Snow flurries are also expected for the downwind parts of the Great Lakes Friday, Van Dam said, adding that those flurries will be at the Northern Great Lakes Saturday."The Great Lakes are no longer ice covered, so here comes the Lake Effect snow again," the National Weather Service said. 876