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发布时间: 2025-05-24 18:38:26北京青年报社官方账号
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Quaker Oats, the parent company of Aunt Jemima pancake mix and syrup, says it will completely rebrand the line — including changing the name and logo — saying the current brand is based on a "racial stereotype."“We acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”Bottles of syrup and boxes of pancake mix will no longer carry the image of Aunt Jemima beginning in the fourth quarter of 2020. A name change will be announced at a "later date." Quaker said the new name would "quickly follow the first phase of packaging changes."The press release did not indicate what plans the company had for the new brand.Aunt Jemima debuted in 1889 as the "world's first" ready pancake mix. For decades, the Aunt Jemima mascot drew on the "mammy" stereotype — a minstrel caricature of black women that reinforces slavery-era values like loyal servitude. The caricature is often represented as a heavy-set black woman with a handkerchief in her hair.The mascot evolved throughout the years, but it wasn't until 1989 that the brand redesigned Aunt Jemima to remove her handkerchief and add "pearl earrings and a lace collar" to give her a more "contemporary look."“We recognize Aunt Jemima’s origins are based on a racial stereotype," Kroepfl said. "While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”Aunt Jemima's rebrand comes as institutions across the U.S. hold conversations about race amid nationwide protests, calling justice for George Floyd. Floyd's death in police custody in Minneapolis on Memorial Day has prompted weeks-long, mostly peaceful protests in dozens of cities across the country against racism and police brutality.In its press release Tuesday, Quaker said that the Aunt Jemima brand would donate "a minimum of million over the next five years to create meaningful, ongoing support and engagement in the Black community." 2437

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Reports are streaming in Tuesday night as multiple people, and even the official City of Phoenix Twitter page, have shared videos of what appears to be a meteor flashing across the night sky in Phoenix.  216

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Racially charged protests across the world recently have sparked curiosity about racism and black history. It's created a demand some book stores weren't necessarily prepared for."On June 1 was the day that our internet sales just blew up," Debra Johnson with Matter Design Studio and Shop said. "Every black author title we had was sold out in about two hours."Debra Johnson and Rick Griffith are partners in running Matter Design Studio in Denver, Colorado."Matter was founded in 1999," Griffith said.In 2017, they decided to start selling books, but not just any books fill their store."Every book on these shelves has in some way changed our lives, or changed the lives of our children, or participated in our lives," Griffith said.On this day, they had just received boxes of books, mostly for online orders."Almost immediately when George Floyd was murdered, we had increased demand in books on anti-racist action," Griffith said. "Then it started rolling into demand on other topics as well that were related."The books were on anti-racism, racism, black history, and white rage, among other topics."It's like science. Learning about blackness is like science. You might understand some general principles, and you might even experience some things like gravity, but how many people can explain gravity? They can experience it, but they can't explain it. And race kind of works like that," he explained.As protests took place across the world, many were urged and inspired to educate themselves on the issues that led to the unrest. Stories about America's history of racism were shared across social media, as well as lists of books on Black history, books by Black authors, and where to find Black-owned bookstores."This is a similar phenomenon to I think what happened in the 1960s and 70's that I wrote about, and also in the early 1990's which is when there are intense periods of protest," Joshua Clark Davis, an Assistant Professor of History at the University of Baltimore said. "That fuels a drive by a lot of people, especially a lot of white people, who say I need to learn more about racism. I need to learn more about black culture."Davis is a historian. He wrote a book on the rise and fall of activist entrepreneurs, where he discusses the role Black-owned bookstores play, not just in Black history, but in American history."Going all the way back to the very first African American bookstore, which was in New York in the 1850's I believe, owned by a man named David Ruggles. He was an abolitionist," he said. "Black bookstores have always had a very tight connection with social movements, with activist movements. I think that's what we're seeing now.""We are activists by nature," Griffith said.From "vote" posters to sharing personal experiences through social media, Griffith and Johnson have always been involved."We've always been very tied into activism and our community," Johnson said.While fulfilling online orders, which helped them get by while shops were closed due to the coronavirus, the events that unfolded in May and June hit home for both of them."When George Floyd was murdered, not only did my black family have a great deal of trauma, we had to figure out how to heal. How they could heal," Johnson said."In some ways, it feels very normal for us to be in this struggle. In a very real way with a lot more people. And I love that there are a lot more people to work with, so many human beings who want the same thing. I think it's possible we can make some change," Griffith said. 3535

  

RAINBOW, Calif. (KGTV) — The wildfires in Australia destroyed many parts of the Outback. But they have also touched off a massive wave of support around the world. Everyone is searching for ways to help not just the families and firefighters, but the animals deprived of their homes. A woman from the tiny town of Rainbow is hoping her handiwork will help the Australian wildlife in a big way.Symphony Ariosta, 31, is a true animal lover. "I love animals. If I could, I would run a rescue myself," Ariosta said. "I figure if I can't, then why not use my talents and trades to help the ones that need it?"RELATED: San Diego Zoo Global supports koala recovery amid devastating Australia wildfiresThe ones in need right now are in Australia. Scientists at the University of Sydney estimate at least one billion animals have been killed in the months-long wildfires. Seeing the images of the animals and the flames on the news reminded Ariosta of the tragedy her family experienced in the 2007 Rice Canyon Fire in Fallbrook. "It's heartbreaking," Ariosta said. "I feel, no matter where in the world you are, if you can help, why not?"She wondered what she could do without breaking the bank. She searched online and found "Rescue Craft Co," a group dedicated to handicrafts."There's wildlife pouches, there are bat wraps, there are little marsupial bags, hanging pouches," Ariosta explained. RELATED: Here's how you can help the victims of the Australian wildfiresThe website offered patterns to make fuzzy little homes for injured and orphaned animals in Australia. Crocheting birds nests is Ariosta's go-to."They're quick, and they're easy to pump out," Ariosta said, with her crochet hook in hand. "So it's kind of my favorite thing to do."In the last three days, she recruited several people from Rainbow and neighboring Fallbrook to join her cause. "Bringing everyone together in that way over a common kind of unifier has really just made a huge difference, and it's brought our community together as well," Ariosta said. RELATED: UCSD Health, San Diego Zoo Safari Park team up to save gorilla's eyesightA tight-knit community, coming together, one stitch at a time. "It might seem a little cheesy, but baby steps are still steps forward, and so that's where we're going from there."Ariosta says a local shipping company called "Going postal" has offered to send the handicrafts every week to Australia, free of charge. She also says she printed out simple patterns and left them at the Fallbrook Library if anyone else wants to join the cause. 2555

  

PROVO, Utah — Unproven conspiracy theories about COVID-19 have caused a group of people to try and breach a local hospital, officials say.The group, fueled by the unsubstantiated theory that hospitals are misrepresenting capacity levels, has attempted to break into the Utah Valley Hospital in Provo.The hospital recently reported during a Provo City Council meeting "that a few individuals without a medical need have attempted to gain physical access to the facility with the intent try to confirm fake conspiracy theories — such as hospitals are not busy and that reports of the COVID-19 surge are false."It was unclear if anyone was arrested or cited for the disturbances."Hospital staff have also fielded some telephone calls regarding similar false conspiracy theories. Although these situations are few and isolated, stopping attempts to gain inappropriate access and responding to fake conspiracy theories diverts attention from providing lifesaving care provided at the hospitals," said Intermountain Healthcare, which operates Utah Valley Hospital, in a statement. "COVID-19 is real and the hospital is seeing large increases in patients with the virus. Staff are stretched and are working many extra hours to meet community needs. We ask the public to join with us, mask up, wash hands, social distance, and stay home when sick so we can care overcome the challenges of this pandemic in our communities."On Thursday, Utah saw its highest number of new COVID-19 cases in a single day — nearly 4,000 and nine new deaths.Hospital capacity is at 87%, meaning many medical centers are running out of places and staff to take care of those who contract the deadly virus.The surge in cases in Utah comes as the virus spreads uncontrollably around the country. Thursday marked a record with 150,000 new cases and was the 10th consecutive day in which 100,000 people were diagnosed with the virus.This story was originally published by Ben Winslow on KSTU in Salt Lake City. 1984

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