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SAN FRANCISCO, June 13 (Xinhua) -- Google on Monday confirmed that it had signed an agreement to buy Admeld, an on-line advertising optimization firm, in a deal seen as the Internet search giant's latest move to bolster its on-line display ad business.Admeld, launched in 2007 and headquartered in New York City, has developed a service that can help on-line publishers manage their ad space more efficiently and profitably.Admeld now has more than 500 customers worldwide, among them are FOX News, IDG TechNetwork, Discovery and The Weather Channel, according to information posted on its website."By combining Admeld's services, expertise and technology with Google's offerings, we're investing in what we hope will be an improved era of flexible ad management tools for major publishers, " Neal Mohan, Google's vice president of display advertising, said in a blog post announcing the deal."We believe that this investment will be an important step to help on-line publishers, and will further improve and grow the display advertising industry as a whole," Mohan noted.On-line display ads usually appear in forms that consist of images and may be interactive. According to the Interactive Advertising Bureau, a U.S. trade association, display-related on- line ad revenue in the United States totaled nearly 10 billion U.S. dollars in 2010.Financial terms of the deal were not disclosed by the two companies. TechCrunch, a technology blog site, has reported that Google paid around 400 million dollars.

WASHINGTON, Aug. 3 (Xinhua) -- The annual number of new HIV infections in the United States was relatively stable at approximately 50,000 new infections each year between 2006 and 2009, the Centers for Disease Control and Prevention's first multi- year estimates from its national HIV incidence surveillance find.However, HIV infections increased among young men who have sex with men (MSM) between 2006 and 2009, driven by alarming increases among young, black MSM -- the only subpopulation to experience a sustained increase during the period.According to the new estimates, there were 48,600 new HIV infections in the United States in 2006, 56,000 in 2007, 47,800 in 2008 and 48,100 in 2009. The multi-year incidence estimates allow for a reliable examination of trends over time. They reveal no statistically significant change in HIV incidence overall from 2006 to 2009, with an average of 50,000 for the four-year period. In 2009, the largest number of new infections was among white MSM (11,400), followed closely by black MSM (10,800). Hispanic MSM (6, 000) and black women (5,400) were also heavily affected.The new estimates were published Wednesday in the on-line scientific journal PLoS ONE."More than 30 years into the HIV epidemic, about 50,000 people in this country still become infected each year. Not only do men who have sex with men continue to account for most new infections, young gay and bisexual men are the only group in which infections are increasing, and this increase is particularly concerning among young African American MSM," said CDC Director Thomas Frieden. " HIV infections can be prevented. By getting tested, reducing risky behaviors, and getting treatment, people can protect themselves and their loved ones."

LOS ANGELES, June 29 (Xinhua) -- The war on cloud intensified as Microsoft Office announced its decision on Tuesday to go cloud in an attempt to compete with its immediate but not last competitor, Google Docs.Microsoft holds a virtual monopoly on office productivity software. Most computer users in the world use the Office software for word processing, spreadsheet, presentation and other purposes. However, Microsoft Office faces a strong enemy -- Google Docs, which provides cloud service, that means users do not have to purchase any software to be installed on their computers. If they go online, they can start use the application, and they do not need to worry about their files, because the files also go with the cloud, and users can get access to their files at anytime, anywhere.The cloud-based Office 365 is designed for the mobile age when people go with their software and documents.The actual features and functionality of the tools have a lot of bearing on which productivity suite users choose. The Word Web App is more visually appealing and polished than its Google counterpart, but overall the two seem roughly equivalent in features.When tested on a sample presentation in both the PowerPoint Web App and Google Docs Presentation, the PowerPoint Web App immediately presented with a diverse selection of attractive themes to choose from, but Google defaulted to plain black text on a plain white background.On slide and image, in Google Presentations, the image filled the whole slide but the PowerPoint Web App was smart enough to size the image automatically.When push comes to shove, the features of the Office Web Apps in Office 365 are pretty much the same as what Google Docs has to offer. However, Microsoft makes key features easier to get to, and works more intuitively. For users already familiar with Microsoft Office, the Office Web Apps version is easy to use.Both Office 365 and Google Docs are Web-based platforms, and they will work from any Web browser. Google Docs excels in the Chrome browser while Microsoft Office 365 works best in Internet Explorer. It makes sense that each would make sure that their online productivity tools are optimized for performance and functionality in their own browser.Collaboration in real time is the primary selling point of Google Docs, which can be shared with any other Google account. The users who share a file can all access and work with it simultaneously. Each user is assigned a unique color so users can easily identify who is making changes to what.But in the price war, Microsoft can not beat Google Docs. Office 365 starts at six dollars per user per month for the Professional and Small Business plan. The Medium Business and Enterprise plans range from 10 to 27 dollars per user per month. But the Google Docs is free.Microsoft also faces a challenge on how to go cloud while still keep the computer-based Office software.Statistics showed that nearly nine of every 10 office computers runs one of the 14 versions of Office the company has released since the software's launch in 1989. The company now needs to convince those computer users, estimated at about one billion, to switch to Office in the cloud without disrupting the legacy version that is financing the transition.The growing cloud market is profitable. The International Data Corp. projected the market for cloud-computing services and software is expected to grow more than 27 percent annually over the next five years and reach 73 billion dollars by 2015.It is estimated that by 2015 one of every seven dollars spent on technology will be connected with cloud computing and the winners of the cloud platform wars will likely be the new power brokers of the IT industry.It is reported that Salesforce.com has added a communication technology called Chatter to its service to allow clients to communicate within its sales management cloud service. Amazon's Elastic Cloud has attracted enterprise customers because of its ability to scale up capacity to match peaks in client demand.By 2015, it is estimated that software-oriented cloud services will account for roughly three-quarters of all spending on public cloud services. Enditem

BEIJING, June 26 (Xinhua) -- A drama honoring an archivist who had devoted himself to the Chinese People's Liberation Army (PLA)'s archive work was staged Saturday evening in Beijing.The drama, "Sheng Ming Dang An," or "Archives of Life," tells the life story of Liu Yiquan who had worked as a file clerk and later a consultant at the PLA Archives for about 38 years.Liu had collected more than 830,000 pieces of military archives, which was regarded as a special contribution to the army. Li Changchun (L, front), a member of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, congratulates actors on the successful performance of drama "life archives" in Beijing, capital of China, June 25, 2011.Despite being diagnosed with terminal cancer in 2008, Liu continued to work hard. He died on Jan. 28, 2010, at the age of 59.Li Changchun, a Standing Committee member of the Political Bureau of the Communist Party of China (CPC) Central Committee, joined the audience of the drama on Saturday.Li later said the drama was touching and significant in reflecting the model role of CPC members ahead of the 90th founding anniversary of the CPC.Liu Yiquan was also honored by the U.S. military authorities for his role in helping identify some key documents that led to the repatriation of the remains of the United States personnel who disappeared during and after the Korea War (1950-1953). 

WELLINGTON, Aug. 8 (Xinhua) -- A New Zealand study has found that people who work at least 50 hours a week can be up to three times more at risk of alcohol problems than people who work fewer hours.The study, conducted by the University of Otago, used data that followed more than 1,000 people born in Christchurch in 1977 through to age 30.Study leader Dr Sheree Gibb said it aimed to examine whether working hours were related to alcohol problems in early adulthood.Data from more than 1,000 participants at ages 25 and 30 showed a significant association between longer working hours and alcohol- related problems.Longer working hours were associated with higher levels of alcohol problems including frequent alcohol use and alcohol abuse or dependence.People who worked 50 hours or more on average a week were 1.8 to 3.3 times more likely to have alcohol-related problems than those who were not working, and about 1.2 to 1.5 times more likely to have alcohol-related problems than those who worked 30 to 49 hours a week.The higher risk of alcohol abuse for those who worked longer hours was evident in both men and women, according to the study.Gibb said the finding could suggest a need for consideration of policies and programs targeting individuals who worked long hours, with the aim of reducing rates of alcohol-related problems.The article had been accepted for publication by the UK-based journal Addiction.