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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

CARLSBAD, Calif. (KGTV) - Each Monday, a group of dedicated seniors gather in their woodshop, on a mission to make the holidays a little brighter for North County kids in need. The woodworking elves of the La Costa Glen senior living community in Carlsbad have spent nearly a year creating 100 handmade toys of all shapes and sizes.The toys have up to 39 pieces, crafted with various types of wood like walnut, cherry, and mahogany. RELATED: 10 special holiday events coming to San DiegoFive woodworkers spent the year making around 4,000 parts for the toys."It's all handmade, and a lot of love and care goes into putting it together," said Tom Woodbury, a member of the toymaking team. Countless hours have gone into the effort. Among the toys are a truck, grasshopper, and mouse. "There's a lot of detail in it, lot of small parts, lot of medium-sized parts, not too many big parts," said Woodbury.RELATED: Skate away on one of San Diego's outdoor ice rinks this holiday seasonToymaker Carolyn Rowland says she enjoys being part of the team."I feel very blessed, and I'm thankful for being able to live here. And one way to show that thanks is to give back to the community," said Rowland. This year, the toys will be donated to charities, including the Casa De Amparo in North County.The team also sells toys year-round to help cover supply costs, to learn more contact La Costa Glen in Carlsbad. 1408

Cardi B and her sister Hennessy Carolina are facing a defamation lawsuit after the rapper posted a video on social media accusing a group of Long Island beachgoers of being racists.The video was taken on Sept. 6 at Smith Point Beach in Suffolk County, according to the plaintiffs' attorney. It shows Carolina and her girlfriend, Michelle Diaz, involved in an expletive-filled spat with three people who are supporters of President Donald Trump.Cardi B shared the video with her massive social media following and accused the group of being racists who attacked her sister and Diaz.Now, the people on the other end of the video are suing the rapper for defamation, claiming Cardi and company attacked them.Attorney John Ray, who represents the plaintiffs, said his clients were enjoying a beach day with their families when Carolina came running up the beach toward them.“Hennessy Carolina suddenly approached them, raging, spitting, insulting, assaulting, defaming and threatening them, all the while videotaping them, because one of them wore a MAGA hat,” Ray said in a statement. “Then Hennessy, Cardi B and celebrity model Michelle Diaz deviously edited the videotape and published the edited version all over social media, across the world for all to see, and maliciously falsely labeled these residents and their families as ‘N…s’ and as racists.”The video was posted by Cardi B several weeks ago during a heated social media war between the rapper and conservative media personality Candice Owens.In the caption she posted along with the video, Cardi B said her sister and Diaz were being harassed because they are “an Afro/Hispanic gay couple.”However, the beachgoers painted a different picture of the incident during a news conference Tuesday detailing the lawsuit.Peter and Pauline Caliendo, of Moriches, and Manuel Alarcon, of Middle Island, said Carolina got in their faces, cursed and threatened them repeatedly after they asked Diaz to move a vehicle that was blocking other cars.Peter Caliendo and Alarcon said the video affected their careers, and Pauline Caliendo said she has had to defend herself to her family and friends.While the Caliendos had a Trump flag on their beach tent and Alarcon had a Make America Great Again hat on, all three insisted they are not racist or homophobic and that the incident had nothing to do with the president or race.“Anyone who knows us knows we’re not racist or homophobes,” Peter Caliendo said.Police were called to the scene, according to Ray, but the women had left before officers arrived on the scene. A police report was filed, Alarcon said.The lawsuit alleges that the video was created and posted online in an attempt to advance their careers. Ray cited a civil rights law that prohibits the use of a person's image for commercial purposes without written permission."What they have done, they went to this beach where they never go, they went there to create a scene...to create a commercial profit. To make money," Ray said. "They've published it everywhere, advancing their careers."Ray said they are seeking million in damages collectively for all three plaintiffs as well as a percentage of the value of the video that Cardi B posted. The lawsuit also includes civil charges of assault and battery.Cardi B’s attorneys have not yet responded to the lawsuit.This story was originally published by Vanessa Freeman and Lauren Cook at WPIX. 3415

CHARLESTON, S.C. -- Ocean views, seafood and southern hospitality are what travelers can expect when visiting Charleston, South Carolina.“Charleston is a tourist destination," restaurant owner Eli Hyman said. "I think it’s one of the most beautiful cities in the world.”Multiple publications, including Conde Nast Traveler, have ranked it as the number one small city to visit in the U.S. Seventh generation Charlestonian Michael Trouche is an expert on tourism in the city. He’s the owner of Charleston Footprint Walking Tours.“We are unique to America," Trouche said. "We have so many things here that are appealing. We’ve got this magnificent, beautiful, well-preserved city in this large contiguous area of about four-square miles, this wonderful climate with all kinds of blooming gardens and trees. You’ve got Charleston right on the waterfront, right on the Atlantic Ocean… and of course... a great southern hospitality. Charleston has always been known as being a very friendly city, so people just love it. People keep coming here and they keep coming back.”However, the past eight months and counting have been a nightmare for business and restaurant owners like Eli Hyman of Hyman’s Seafood.“It’s kind of spooky quiet... it’s eerie," Hyman said. "Because normally these streets would be bustling in the fall. It’s beautiful weather.”Like most places across the country, the COVID-19 pandemic has hit the city hard. Robert Smith is the owner of a local marketing company called The Chart Group.“It almost was like overnight," Smith said. "First we heard about this virus overseas, and next thing you know we’re shutting our city down.”Considering the Chart Group offers video production and content creation for Charleston businesses, Smith depends on a thriving tourism industry. As everything shut down, his clients could no longer pay for his services. He too had to furlough employees.“Tourism within the last 30 or 40 years has become a major component," Trouche said. "It’s multi-millions of dollars in revenue for the city and for businesses and so it is a big player economically in Charleston.”Some businesses have closed forever and those that have survived had to let go of staff.“We had a staff of close to 200," Hyman said. "We’re down to about 130. We have a significant amount of them – about 40 or 45 – that have been with me for 15 years, so I have no choice but to keep my doors open. I’m going to do it for them.”Walking tours around the city only takes one person and Trouche says even that has been a struggle.“I typically give six day’s worth of tours and many times twice a day. I’ve gotten to the point where I may be giving two or three tours in an entire week.”Thankfully, there is hope. Business owners say tourism dollars are coming back as restrictions have been lifted and people are feeling more comfortable leaving home, especially on weekends. According to Erin Francis-Cummings, the president and CEO of Destination Analysts, research confirms that’s likely true.“Just last week when we surveyed American travelers, one in five said they felt like people in their personal networks were traveling more. They feel like they’ve observed that,” Francis-Cummings said.As we learn more about the virus and what can best protect us, Francis-Cummings says more people are feeling safe about traveling. However, if tourism businesses want to do well, she says they need to show that they care about the safety of their customers.“If they have the protocols in place and people feel safe, they will get business.”Francis-Cummings predicts there will be even more travelers once we have a vaccine. In the meantime, Robert says many are eager for another stimulus package from the government.“Helping these businesses through the pandemic and getting back on their feet in our opinion is the most important thing,” Smith said.Taking it day by day, business owners say they pray they’ll come out of this strong.“With God’s good grace we’ll get out of this soon," Hyman said. "Come to Charleston and come to visit.” 4054

Bulgarian authorities are investigating the rape and murder of an investigative reporter in the northern city of Ruse, the third journalist to have been killed in the EU this year.The body of 30-year-old Viktoria Marinova was found on Saturday near a pedestrian alley in an area with heavy vegetation, Bulgarian state media reported.Preliminary investigations showed the cause of death was blows to the head and suffocation.Bulgarian Interior Minister Mladen Mladenov described the murder as "exceptionally brutal" and said Marinova was raped before she was killed, according to state media. He said the country's top murder investigators had been sent to Ruse to work on the case.It's not clear if Marinova's murder was related to her journalistic work. Authorities are working to identify witnesses and potential motives for her murder.Bulgarian media reports said that over the last year Marinova had reported on an ongoing investigation into alleged corruption involving European Union funds for the broadcaster TVN. She also worked on a program focusing on social issues and was involved with charity work. 1119