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Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

Facebook has suspended 200 apps for possible misuse of user data in the wake of the Cambridge Analytica scandal.Facebook said in a blog post Monday that it has investigated thousands of apps after it emerged that Cambridge Analytica had harvested information on about 87 million users without their knowledge.It did not name the apps that have been suspended but said they would be subject to a more thorough investigation into how they handle user data.Cambridge Analytica, which worked on President Donald Trump's 2016 election campaign, used data collected via an app developed by University of Cambridge psychology professor Aleksandr Kogan. The app offered a personality test, but Facebook users who downloaded it also gave the professor permission to collect data on their location, their friends and content they had "liked."Kogan provided that data to Cambridge Analytica, in a breach of Facebook's rules. Facebook said it asked Cambridge Analytica to delete the data in 2015, but learned in March that this had not happened.Kogan has said he suspects thousands of other developers and data scientists used similar methods to gather information on Facebook users.In response to a backlash that cost the company billions in lost market value, Facebook said it would investigate every app that had access to large amounts of data prior to 2014, when it tightened its controls.Ime Archibong, Facebook's vice president of product partnerships, said in Monday's post that the company will ban any app found to have misused data. He said Facebook would notify users about such bans and make it possible for them to check whether their data was misused."We are investing heavily to make sure this investigation is as thorough and timely as possible," Archibong said.Cambridge Analytica, which announced it was closing earlier this month, has denied misusing Facebook data for the Trump campaign, and maintains its employees behaved ethically and lawfully.  1970

Enterprise is the latest company committing to causes that will help improve racial equity and fight hunger.The company's ROAD Forward initiative was developed in response to the death of George Floyd. Through it, the company's foundation will give million to four nonprofits.The company says it chose the nonprofits, because they work to address social gaps in three critical areas: early childhood development, youth health and wellness, and career or college prep.The organizations had no idea these donations were in the works.“It's an amazing affirmation of what we do and what we've been doing and where we hope to go,” said Constance Gully, President and CEO of Parents as Teachers.Parents as Teachers uses home visits to help families of color with newborns through kindergarten entry. Its plan is to use the funds to fill gaps in their framework.“We see them now. We see people, so that's what I think the corporate community can do is see and hear people and communities that have unfortunately been literally invisible,” said Gully.Another recipient is Girls Inc., which offers social and emotional support to mostly minority and low-income families outside of school.“These are the girls who need the most support, but they also have an incredible amount of potential,” said Stephanie Hull, President and CEO of Girls Inc. “Girls will be important in the future, girls in these communities will be important in shaping the future and an investment in these girls right now is a significant step toward a better tomorrow.”The initiative will also commit million to fight food insecurity and global operating teams will allocate million to local charities. 1685

ENCINITAS (KGTV)-- An Encinitas man is warning other pet parents of the dangers hidden at dog parks, one almost killing his fur baby Kelly.They were at Power Lines Dog Park Thursday evening, as usual, and something caught Kelly's sniffer."She would not stop searching through there," her owner James McDonald said. She was digging in the bushes, then stopped, craddling her foot.He thought, being an active dog as she is, she strained herself."I picked her up and carried her to the car... When I got her home she couldn't even walk," he said, "So I put her in our bed and just sacrificed the duvet, she can puke all over my duvet that's okay."He said it was extreme, and violent. He was terrified she would choke on her own vomit, so he compressed her chest each time to ensure she could breathe in air.He said she was completely limp. An hour of this goes by, then she started coming around, sort of."She would come to conscious with fear in her eyes, not knowing where she was, who she was or what was happening?" McDonald said.James knew she was poisoned but didn't want to take her to the vet."I wanted her to die comfortably, I'm sorry," he said choking back tears, "I wanted her to die comfortably in my arms, not in a cage with a needle stuck in her arm."That night his son found a bit of brownie on her paw, leading them to believe she found and ate a pot brownie.His sons had an idea of how it got there, "one son said he actually has hidden them in the park, another son said he's found them in the park."The whole incident drove McDonald to post on the Nextdoor app, to warn neighbors. He swore to never come back to that dog park, and only returned to tell his story of warning.The VCA said they've seen many more accidental poisonings since the legalization of pot in California. The San Diego Humane Society said pet parents need to lock up drugs in their home. McDonald said fellow pet lovers should also keep a watchful eye over their fur babies. 1991

ENCINITAS, Calif. (KGTV) -- Video from a witness shows a driver slamming into a crowd outside an Encinitas bar early Sunday morning. In the video, a U-Haul van can be seen accelerating onto a sidewalk. Video shows pedestrians leaping out of the way before the vehicle crashes into the crowd. In a Monday news release, the San Diego County Sheriff's Department said one person is in an intensive care unit while another is undergoing surgery with serious injuries following the crash. The department says a 24-year-old victim is in an intensive care unit while a 25-year-old is in surgery with serious injuries. RELATED: Man arrested after driving into crowd outside Encinitas barA 23-year-old victim was treated for minor injuries at the hospital. All three of the victims were struck when the suspect, Christian Davis, 28, reportedly drove the van onto a sidewalk outside The Saloon Bar around 1:30 a.m. Sunday. Two others received minor injuries when they detained Davis outside the bar. Deputies say Davis was asked to leave the bar because he was too intoxicated. After complying with the request, deputies say Davis got into the van, intentionally driving it onto the sidewalk. Davis was later arrested and is being charged with three counts of attempted murder and one count of attempted escape with force. Davis is scheduled to be arraigned in Vista on March 3. Anyone with information on the incident is asked to call the department at 760-966-3500 or Crime Stoppers at 888-580-8477. 1500