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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

WILLIAMSBURG, Va. - Citing the desire to achieve financial stability while maintaining competitiveness, the College of William & Mary will discontinue seven of its 23 varsity sports.At the conclusion of the 20-21 academic year, men's and women's gymnastics, men's and women's swimming, men's indoor and outdoor track & field, and women's volleyball will no longer be sponsored as Division I sports at the Williamsburg institution.In an open letter, Director of Athletics Samantha K. Huge said, "This is a wrenching decision. It will impact 118 student-athletes and 13 coaches. Altered, too, will be the lives of thousands of family members, former varsity letter award winners, alumni, fans, donors, and supporters of these seven sports programs."Over the past two decades, W&M says there have been several athletics program reviews conducted by groups both within – and external – to athletics. Each of these reviews, according to W&M, reached the same conclusion: William & Mary's model of sponsoring 23 varsity sports is unsustainable without a significant increase in funding through private philanthropy and revenue generation. William & Mary adds it has searched for alternatives to discontinuing varsity sports, without success.The full savings from the elimination of these seven sports will eventually be .66 million annually, which is 12% of William & Mary Athletics' annual budget.This story was first reported by Adam Winkler at WTKR in Norfolk, Virginia. 1501

Winnie Madikizela-Mandela, the South African anti-apartheid activist and former wife of the late President Nelson Mandela, has died at the age of 81.The family said in a statement that she passed away at the Netcare Milpark Hospital in Johannesburg, South Africa after a long illness, for which she had been in and out of hospital since the start of the year. 367

When’s the last time you checked your credit report? A new report by CreditCards.com found nearly half of adults haven’t checked their credit report in the last 6 months.It’s been 6 months since the massive Equifax breach where millions of people’s personal information was leaked. CreditCards.com found out nearly half of us haven’t checked out credit report since then to find out if we were one of the victims. Matt Schulz with CreditCards.com says, "Frankly that’s disturbing."Schulz says, “This was an enormous deal. Key personal information like social security numbers were compromised for nearly 150 million people.”Once your personal information is compromised, it’s out there for good. 74% of you said that having your personal data stolen would be worse than having your cell phone stolen.Schulz recommends you check your credit report once a month. “We don’t think about checking Instagram or Facebook 10x a day but, it seems way too much to ask to go to your bank website or check your credit report on a regular basis.”Now more than ever it’s easy to check your credit report.Schulz says, “A credit report will show you if somebody in particular has opened an account under your name without you knowing about it. And that is potentially one of the most damaging things someone can do.”You can get your vantage score, credit score and free Transunion credit report at places like CreditCards.com"Remember, the last thing you want is for your credit score to be dinged by mistakes that aren’t your own.” 1529

Who will be drafted first overall in Wednesday's NBA Draft?There isn't a consensus No. 1 pick this year because the coronavirus pandemic upended March Madness. Hence, college basketball players could not make any impression or allow NBA teams to evaluate players.The draft typically occurs in June, but the league changed it multiple times before officials decided to do it virtually due to the pandemic.Commissioner Adam Silver, along with Deputy Commissioner Mark Tatum, will announce the selections live at ESPN's headquarters in Bristol, Connecticut.ESPN will have live cameras set to look into 17 team draft rooms, USA Today reported.The first overall pick belongs to the Minnesota Timberwolves, and it's projected that they'll take LaMelo Ball. Still, he could also go No. 2 to Golden State Warriors or No. 3 to Charlotte Hornets.According to ESPN, other top prospects in this year's draft are Georgia guard Anthony Edwards and Memphis center James Wiseman. Here is a complete list of the draft order for round one:1. Minnesota 2. Golden State 3. Charlotte 4. Chicago Bulls5. Cleveland Cavaliers6. Atlanta Hawks7. Detroit Pistons8. New York Knicks9. Washington Wizards10. Phoenix Suns11. San Antonio Spurs12. Sacramento Kings13. New Orleans Pelicans14. Boston Celtics15. Orlando Magic16. Portland Trail Blazers17. Minnesota Timberwolves18. Dallas Mavericks19. Brooklyn Nets20. Miami Heat21. Philadelphia 76ers22. Denver Nuggets23. Utah Jazz24. Milwaukee Bucks25. Oklahoma City Thunder26. Boston Celtics27. New York Knicks28. Oklahoma City Thunder* (Los Angeles Lakers traded 28th pick in exchange for a trade involving OKC's Dennis Schr?der)29. Toronto Raptors30. Boston CelticsThe pre-draft coverage on ESPN will begin at 7:30 p.m. ET, followed by the draft at 8 p.m. ET. 1786