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Companies are using some pretty sneaky tactics to make you think you're getting more than you actually are when it comes to buying things like cosmetics.But are they breaking rules?U.S. consumers spent billion in 2017 on cosmetic products.  Makeup enthusiast Alex Langer says she’s never really paid close attention to the amount of product inside the fancy cosmetic bottles."Unless you're a mathematician, you don't know what that really is," says Langer.The NOW’s investigative team looked at some popular brands and found some tricky packaging that seems misleading. (Disclaimer: we are not mathematicians)"I think that there is an ethical issue with trying to convey that there is more in that package than there really is," says marketing expert Darrin Duber-Smith.The NOW looked at two different oils from Olay products. One actually had more product than the other. The company is using what marketers refer to as "downsizing," which started a decade ago."You can make your package thicker, and that way it holds less stuff,” explains Duber-Smith. “You can put a false bottom or a thicker bottom at the bottom…you can fill it, not all the way to the top."Another product from e.l.f. looked as if it was full of product, but when you start unscrewing things and pulling if apart, you learn quickly that looks are very deceiving."Competitors have to kind of have larger packages in order to convey the perception that there's more and more product in there," explains Duber-Smith.Companies, however, cannot lie about the amount on the product’s label. The companies are required to be precise about what’s included on labels and the product amount is included."We have labeling requirements,” explains Duber-Smith. “We have regulatory agencies that do oversee these things."Packaging can change your perception dramatically. Each bottle of foundation we looked at differed in design, but the amount in the bottles were the same."I would agree completely that it's very misleading to consumers,” Duber-Smith says. “And my feeling is that if your intent is to deceive you have an ethical issue."So before you purchase your next beauty product, pay attention and make sure you are checking the labels; don't be deceived by pretty packaging. 2264

CORTEZ HILL (KGTV) - A woman's body was found in the courtyard of an apartment building in Cortez Hill, near Little Italy.Police were called around 3:30 p.m. to the Atmosphere apartment complex on 1453 Fourth Avenue.San Diego Police and San Diego Fire-Rescue personnel arrived a few minutes later. The 42-year-old woman had traumatic injuries to her body, and was pronounced deceased at the scene, police said.Police say the woman may have jumped from the 8th floor, but the homicide unit was called to the scene out of caution.Neighbors say they've seen police at the complex often, "most people say that this is just domestic violence dispute or something like that I’ve never actually seen anybody arrested, I have seen an ambulance here and people hauled away in the ambulance," neighbor Tom Hochrein said.He's lived in San Diego for 19 years and just moved to this neighborhood last year, "this area seems a little shaky here."Neighbors were concerned this time something severe happened, "someone must’ve said something about homicide or somebody you know jumped out the window or was pushed out I don’t know," Hochrein said.A woman who lives in the building said she feared for the safety of her family, especially her 18 month old son. She said the police knocked on her door and questioned her and her husband about whether they heard anything an hour prior.When she went downstairs, she found police tape across an elevator and parts of the floor where police were still investigating, "I'm scared, I have a family. I feel okay that the police are here but I really hope they find the suspect soon," she said.The sidewalk was closed for about 3 hours, while the investigation took place. It has been re-opened.Police ask anyone with information to call Crime Stoppers at 888-580-8477. As of this post, no arrests have been made.  1877

Crowds of migrants resumed their long journey north on Sunday from the Mexican border city of Ciudad Hidalgo, according to Mexican federal police officers.The caravan was headed for Tapachula, a city about 37 km (23 miles) north of the Mexico-Guatemala border, the officers told CNN.There were about 10 buses awaiting migrants along the highway between Tapachula and Ciudad Hidalgo and the drivers had been instructed to carry the migrants to shelters in Tapachula, the officers said. It was unclear how many of the group were from the migrant caravan and how many were Mexicans who joined the march.One migrant, a 20-year-old Honduran named William, told CNN he crossed into Mexico via a float that carried him across the muddy Suchiate River on Saturday.He left home looking for work, he said, and was ultimately bound for either Mexico or the U.S. -- wherever he could land a job. 891

CORONADO, Calif. (KGTV) -- Lifeguards in Coronado are on alert after spotting at least two juvenile white sharks Wednesday and Thursday. According to lifeguards, the sharks were at least a quarter to half a mile off the coast and didn’t appear to be engaging swimmers or showing signs of aggression. “Under existing protocol, the City was not required to close the beach or publicly report the sightings,” said City Manager Blair King. RELATED: 10 to 15 people stung by stingrays in Coronado“However, the City feels it’s important for the community to know that it takes these types of sightings seriously and is carefully monitoring the waters off Coronado. We also are working with Chris Lowe at the Shark Lab to find out more about the separate sightings and what might be going on.”Around 4 p.m. Thursday, a San Diego Fire-Rescue helicopter was called in and confirmed at least two four to five foot-long white sharks off the coast. The city says a lifeguard followed the sharks as they made their way to Point Loma. The city plans to try to tag or take DNA from the sharks over the weekend. According to city officials, it’s not uncommon to see juvenile white sharks offshore. “The shark population is rising and sightings are becoming more commonplace,” the city said in a news release. 1301

CLARENCE STRAIT, Alaska -- A deer is back on dry land, thanks to the U.S. Coast Guard in Alaska.A crew was patrolling the Clarence Strait, off Alaska’s southern coast, when they spotted a deer in the water.The animal was caught in a current and struggling in the 49 degree water.The Coast Guard crew slowed their boat and got close enough the deer could swim up to them. They pulled the animal onboard and brought it back to dry land to be released. 457