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SAN DIEGO (KGTV) - A local brewery's decision to use compostable can holders is the latest example of San Diego companies deciding to go green.Pure Project Brewery made the change last month, giving its customers an easier way to take home 4-packs of beer while still being environmentally friendly."You have to make that decision; do I wanna do the right thing, or do I wanna do the cheap thing," says Pure Project Co-Founder Mat Robar. He says every decision his company makes takes the environmental impact into account."It costs us a good amount of money to brew beer with organic and local ingredients, and sometimes it takes a little longer. Ultimately it's the right thing to do," says Robar.The new can holders are made of recycled grain, leftover from the brewing process. They biodegrade in 200 days. And, if they wind up in the ocean by accident, they're safe for animals to eat.Pure is one of the hundreds of San Diego companies emphasizing the planet over profits.Right now, the San Diego Green Business Network lists more than 200 local companies as members.Experts say it can help build a brand, attract a loyal customer base, and also help make money in the long run."The efficiencies of going green has significant business implications," says Heather Honea, the Chair of the Marketing Department at SDSU's Fowler College of Business."If you're trying to build a brand that's meaningful for consumers, you have to speak to the things they care about. Your brand has to be associated with the things they care about," says Honea.In California, that includes environmental impact."If I'm deciding between product a and product b, I'm choosing the product that not only delivers a certain set of quality attributes but also is going to have the impact on my local community or local environment that I think is acceptable," she says.Honea also says that investments in green technology and business practices may cost a lot of money upfront, but they tend to pay themselves off in the long run. She says that's especially true for companies that stay one step ahead of local and state laws.At Pure, they say protecting the environment is their "North Star," a guiding principle for everything they do."It takes a little bit of effort," says Cheyna Swartz, the Tap Room Manager, "But it's definitely worth it." 2331

SAN DIEGO (KGTV) -- A new report ranks California as one of the richest states in the nation based on household income, according to 24/7 Wall Street.The report ranks California 8th out of 50 states, with a median household income of ,805.Though the report is favorable as far as income, the report notes that the lucrative entertainment and technology industries significantly drive up the median.Also noted in the report is the fact that California has the 22nd highest poverty rate at over 13 percent and the 12th highest unemployment rate.See the list below for the richest states on the list:1. Maryland ,7762. New Jersey - ,0883. Hawaii - ,765The list below shows the three poorest states based on income:48. Louisiana - .14549. Mississippi - ,52950. West Virginia - ,469 806

SAN DIEGO (KGTV) - A handful of San Diego County fire departments have sent crews across the state to help with the Woolsey and Camp Fires. But Cal Fire officials tell 10News they're making sure that enough resources are left behind to cover any emergencies that happen here."We have an obligation here to make sure we keep enough strategic reserve to stay safe in San Diego," says Cal Fire Battalion Chief Jon Heggie.Through a process called "Mutual Aid," Heggie says Cal Fire sent three strike teams, consisting of 15 engines, to help around the state. That leaves 32 engines in San Diego. Heggie says those engines are placed around the county ready to pounce on any fires that spring up."The conditions they've seen up there are very similar to what we're seeing right now," says Heggie. "The only difference is we don't have a fire."RELATED: 10News?Complete Coverage of California WildfiresHeggie says there are no specific requirements for how many crews are kept in town, as it varies from time to time. But, he added that all time off had been canceled for Cal Fire employees while San Diego is in a Red Flag Warning."Everyone from the Chief down to the firefighters, they're staying in a heightened state of readiness," he says. "We'll never exceed those thresholds to make sure that we have enough adequate resources available for any fire that starts here in San Diego."Cal Fire's ability to respond quickly was put to the test Monday, when a house fire erupted in Ramona. Crews were able to put it out within 20 minutes and kept it from spreading to nearby vegetation.RELATED: BRUSH FIRE IGNITES IN RAMONA AMID RED FLAG WARNINGIn addition to Cal Fire, local departments have sent crews to the Woolsey and Camp Fires. That includes crews from San Diego Fire & Rescue, Lakeside Fire, Chula Vista Fire, Poway and Rancho Santa Fe. Tweets from SDFD and Lakeside detailed the deployments.  1927

SAN DIEGO (KGTV) - A San Diego commuter is saving big by getting on a bike, but not breaking much of a sweat.It was 6 a.m. on a Tuesday morning, when 10News caught up with Jon Taddeo as he prepared to bike to work.  This ride would be powered by a little something extra, in the form of an electric motor. Taddeo bought an electric bike in October."I feel like a fast biker," said Taddeo.Pedaling more will cause the motor to kick in when he needs it.  For Taddeo, it's a big difference compared to riding a pedal bike."17 miles per hour up a hill.  Before it was four or five miles per hour, huffing and puffing," said Taddeo.That means arriving at work less tired and sweaty.  Long popular in Europe and Asia, e-biking has surged in popularity in the U.S. in the past few years.Taddeo's commute from Carmel Valley to Miramar College took about 30 minutes, only a few minutes slower than his average drive."I feel good.  Blood flowing, refreshed and ready to work," said Taddeo.He also feels pretty good about his savings.  Before, he spent about 0 a month on gas for his commute.  That's now down to pennies, basically the cost of charging the motor battery."It'll definitely go a long way. A little for food, and it'll help pay off the rest of my car," said Taddeo.The average cost of an e-bike is in the ,000 range.The City of San Diego has incentives for drivers to switch to a bicycle commute, including secure parking at bike lockers near transit stations. Get more information here. 1538

SAN DIEGO (KGTV) — A Pacific Beach business owner is responding to a viral video of a worker's violent confrontation with a homeless man this week.The owner of B-Mo's Sandwich Shop, identified as Marc L., posted a message to Facebook in response to the video, which shows an employee push a table into a shirtless man's head, then begin throwing his belongings into the street.The note read in part that while he is apologetic for the events that occurred, "this person has been rather malicious to our community for over a year now."RELATED: Violent confrontation between Pacific Beach worker, homeless man caught on tape"Let me reiterate, this is no excuse for the choices and actions of our employee. However, that being said, I would ask for everyone to understand that we love this business and the Pacific Beach community immensely ... I sincerely hope we can all move forward, and learn an important lesson from these less than ideal happenings," the statement read.10News reached out to B-Mo's once again Friday, but no one was available to speak. Employees confirmed the note was posted by one of their owners.The employee in the video has not been named. RELATED: San Diego nonprofit hopes to house homeless in emergency sleeping cabinsSan Diego Police say they have opened an investigation into the video. Police are looking for the homeless man in the video to see if he would like to give a statement or cooperate in the investigation.Karim Bouris, of Business for Good San Diego, says the video shows how quickly issues can escalate in the region right now. Business for Good San Diego gives businesses tool kits for what to do in situations with homeless individuals.Other local business owners tell 10News they've tried to ask homeless individuals nicely to leave, but that doesn't always work.RELATED: San Diego homeless count 2019: Data shows over 8,000 living on county streets or in shelters"There is an absolute moment where if you don't feel safe, and if your employees don't feel safe, you absolutely have to call the [police] non-emergency number first. And if you don't feel like that's the right thing to do, call 911," Bouris said.SDPD encourages people to call when officers are needed, but keep in mind that calls are prioritized based on danger to the public. 2297

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