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The stunt even included a sleek website and an?Instagram account.A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.About 80 influencers attended over two nights, according to Payless. They shelled out a total of ,000. One shopper spent 0 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too."The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.Dove soap started the trend in 2013 with its?"real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017?called "Worlds Apart" that put together individuals with opposing political view points.Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores. 1854

The service and parts director "had just fired a parts rep that he had said he was going to fire earlier in the day. And I guess the parts rep went outside, got a gun, went into the service and parts director's office and shot him," MacGlashan said. 249

The rapid-moving rainfall from Michael triggered flash floods in parts of Virginia and the Carolinas, including areas threatened by swollen rivers during Hurricane Florence.Hundreds of residents were rescued Thursday from cars, apartments and homes flooded by rushing water.President Donald Trump tweeted his sympathy for people affected by the storm, saying, "People have no idea how hard Hurricane Michael has hit the great state of Georgia. I will be visiting both Florida and Georgia early next week. We are working very hard on every area and every state that was hit - we are with you!"In Virginia, the Roanoke River jumped its banks and flooded nearby homes and businesses. Cory Patirlo, who lives near the river, said the impact was unexpected. It was the first time he had nearly 2 feet of water in his home."It wasn't going to get this high, realistically. It never has," he told CNN affiliate WDBJ."I'm gonna be sleeping in my van, with my dogs."Video that Trina Lockhart posted on Twitter showed drivers making their way cautiously though a flooded Roanoke street Thursday afternoon.In the southern Virginia city of Danville, floodwaters turned the Grove Park neighborhood into a virtual lake Thursday, and firefighters checked on a nearly submerged car, photos taken by Jim Heffinger show.The water receded within hours in some areas, and cleanup was underway Friday. Some people are expected to remain in shelters through the weekend as river levels go down.In North Carolina, Gov. Roy Cooper said first responders rescued nearly 100 people and evacuated many more this week in the face of flash flooding.Fallen trees have left hundreds of primary and secondary roads closed, he said. 1703

The regulation is being rewritten by the health department and aims to protect those who cite moral or religious reasons from paying for or participating in certain services.The Trump administration has also 208

The standoff in La Puente occurred Tuesday afternoon in the 1400 block of Beckner Street, where the suspect was on top of homes and refusing to come down, authorities said. 172

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