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Tis’ the season to light up the night.In a downtown Denver high-rise apartment building, people are letting their Christmas spirit shine by decorating their balconies.“At least we can light it up and make people smile,” said resident Kim Dozier.Out West in Southern California, an Orange County neighborhood is celebrating the holidays by covering their houses and stringing lights across their street.“We see kids and families coming out here every night,” said homeowner Bruce Barfell.Across the country in New Jersey, the holiday spirit glows as people cover their houses with festive décor.And in San Antonio, Texas, there’s a battle to see who’s the biggest and brightest.These are some of the competitive Christmas lighting celebrations happening during this holiday season.“It’s a light beaming from all of us,” Dozier said of her building’s competition, adding it’s bringing some much-needed light to what’s been a dark 2020 for some.“It’s about showing the world we’re still alive,” she said. “Just because we have this insane time to stay at home and we’re going to have fun no matter what.”From the Mile High City to the California coast, spreading holiday cheer has been a bit more challenging during the COVID-19 crisis.“This year, unlike other years, it’s harder to kind of fill that Christmas spirit,” said Matt Eyre of Laguna Niguel.He and neighbor Barfell are looking to help people temporarily escape the pandemic through dazzling displays of lights.Though Barfell is looking to capture his neighborhood’s Christmas lighting competition for the tenth year in a row, he says whether win or lose, naughty or nice, it’s good to see little holiday magic.“We just do it for the enjoyment we get and also for what, you know, what people tell us when we’re outside,” Barfell said. “How much they appreciate this.”Spreading Christmas cheer through some friendly competition.“Competitive Christmas e lights is just another way to shine the love around everywhere,” Dozier said. “We’ve been held down for so many reasons for so long. So, Christmas, just lets you know just let it shine.” 2103

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

There is no question the coronavirus pandemic is changing how Americans shop, with an increase in delivery, drive thru and curbside pick-up.Later this year, fans of Wawa will be able to get their favorite convenience store items in a drive thru. The east coast-based company announced they are building a freestanding drive-thru at an intersection in Lower Bucks County Pennsylvania. They are also adding drive-thru features to a Wawa under construction in Westhampton, New Jersey.In a press release, Wawa says the standalone store, not attached to a gas station, will feature “state-of-the-art technology to quickly order Wawa’s most popular food and beverages, including value meals, combo meals along with coffee and specialty beverages.” If the drive-thru line gets too long, customers will be able to pull into curbside parking and wait for their order.Construction will start this month, with an opening planned for December.“We are hoping to learn from the layout, workflow and traffic flow at this location, as we continue to explore alternatives for longer term application to our stores post-COVID-19,” said Terri Micklin, Director of Construction, Wawa. 1172

Total domination is complete. The Boston Red Sox, Major League Baseball's best team from start to finish in 2018, are World Series champions.With the use of the long ball, the Red Sox defeated the Los Angeles Dodgers 5-1 on Sunday at Dodger Stadium, winning the 114th edition of the Fall Classic four games to one.Steve Pearce hit two home runs for Boston, joining Babe Ruth and Ted Kluszewski as the only players 35 or older to have a multi-homer World Series game. The first was a two-run shot in the top of the first inning. He later had a solo home run in the eighth.Pearce, a journeyman who has played for every team in the American League East division, had three home runs and eight RBI in five games. He was named World Series MVP. 747

Thursday marks six months since the World Health Organization declared COVID-19 a global health emergency. The coronavirus is only the sixth time a global health emergency has been declared.Compared to the previous five emergencies, experts say the coronavirus pandemic is easily the most severe.Here in the United States, we’re still far behind when it comes to recovery. Health security experts at Johns Hopkins University say we have seen some success in treating the virus, but there hasn't been much success in responding to it, especially when it comes to testing.“Many states did not invest in testing and many states did not invest in contact tracers, so when you see cases spiral out of control in certain states, it's not surprising to me,” Dr. Amesh Adalja of Johns Hopkins University said. “That's exactly the recipe you would set up if you wanted cases to rise.”Dr. Adalja says in order to tackle the spread of the virus, the US needs to prioritize testing, tracing and isolating.Health experts across the country have also signed a letter calling on the US to shut down the country and start over. The letter includes a list of recommendations for what's needed before cities can reopen. It calls for enhanced testing capabilities, more contact tracers and more personal protective equipment.Dr. Bill Hanage at Harvard University was one of those who signed the letter, and says safely reopening can happen, “If we look at countries like New Zealand, South Korea, then you can actually see that it is possible with sustained action to shut down, strangle the virus, throw it back to the sea, and then you can open with substantial amounts of normal economy.”Hanage adds that while it can be done, it's yet to be seen if the US is capable of doing this.The Association of American Medical Colleges has also offered a road map that would change the country's approach to the pandemic. It calls for some of the same things other doctors have asked for -- testing, tracing, and more PPE.It also goes further and asks for broad health insurance coverage for people who have lost their jobs, remedying drug shortages, and establishing national standards on face coverings. 2188