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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

While thousands gathered in Bridgestone Arena in Nashville, Grammy Award winner, Sturgill Simpson played his own street-side concert.Simpson won a Grammy for Best Country Album earlier this year, but has never been nominated for a CMA Award. He's made jabs at the Country Music Association in the past.He played for a small crowd at the entrance of the arena and streamed it live to his Facebook page.Sturgill answered questions from viewers and played a few songs. He said he was only recognized once while wading through the crowds of downtown Nashville. 584

WILMINGTON, Del. – President-elect Joe Biden received his initial dose of the coronavirus vaccine on Monday.Biden received his Pfizer-BioNTech vaccine at ChristianaCare Hospital and it was administered by Tabe Mase, a nurse practitioner and head of employee health services at the hospital.With his wife, Jill, by his side, Biden received the vaccination in front of cameras as part of a growing effort to show Americans that the vaccines are safe and necessary for the nation to emerge from the pandemic.Watch Biden get vaccinated below:After he received his dose of the vaccine, Biden said his wife received her vaccination earlier in the day.“I’m doing this to demonstrate that people should be prepared when it’s available to take the vaccine. There’s nothing to worry about. I’m looking forward to the second shot and so is Jill. She’s had her shot earlier today,” said Biden.Biden said the Trump administration deserves some credit for getting the vaccine production off the ground with Operation Warp Speed.The former vice president went on to urge the public to continue taking the necessary precautions to prevent the spread of the coronavirus, because we’re still in the middle of a surge in cases.He also mentioned Moderna in his remarks, which began distributing its COVID-19 vaccine on Monday.“It’s worth stating that this is just the beginning,” said Biden. “It’s one thing to get the vaccine out. And now Moderna is going to be on the road as well, but it’s going to take time. In the meantime, I know I don’t want to sound like a sour note here, but I hope people listen to all the experts, who are talking about the need to wear masks during the Christmas and New Year’s holidays, social distance, and if you don’t have to travel, don’t travel, because we’re still in the thick of this.”Biden joins a growing list of lawmakers who have now received their first doses of the COVID-19 vaccine. Vice President Mike Pence, House Speaker Nancy Pelosi and Senate Majority Leader Mitch McConnell were among those were given doses Friday.President Donald Trump hasn't yet received the vaccine or said when he intends to. 2137

WEST PALM BEACH, Fla. - Roses are red and Ken Lerman’s suit is too.If you see his bouquets, he has a message for you.The 55-year-old loves to love and he now uses roses to let people know it.There’s some pain behind Lerman’s purpose.His, “Roses for Change,” campaign began this summer after he and people across the country witnessed the fallout following the death of George Floyd while in police custody.“How can one human being do that to another human being, I was crying when I saw it,” says Lerman.Armed with roses and a message of love Lerman says he wanted to reach those most affected.“I gotta give this to all the African Americans, they’re hurting,” he tells WPTV.His message has since caught on both online and in Palm Beach County where he regularly shares love and roses to people of all colors. We caught up with Lerman with a hundred of his favorite flowers in hand at the Milagro Center in Delray BeachHigh Schooler, Dachinise Philbert, says, “I was surprised and I was like oh I love you too.”A lot of these teens say it’s been a while since they’ve heard those words directed at them and even longer since they’ve been given flowers.Philbert says, “It was kind of weird at first I was like roses? I didn’t expect that but it was pretty nice a pretty nice gesture."6th grader Isaiah Taylor had a similar interaction with Lerner.“He said I love you, you stay safe and told my grandma happy birthday too,” says Taylor.Lerman says he hopes the connection he makes with strangers leaves a lasting impact, “So maybe other people will give roses maybe boyfriends will give roses to their wives or their partners that people will just go out and spread the love that’s my mission every single day to spread love in the Florida community and transform the world with love.”Because maybe it’s true, all you really need is love.This story was first reported by Chris Gilmore at WPTV in West Palm Beach, Florida. 1927

When it comes to Christmas decorations, country music star Tim McGraw lives by the expression "go big or go home."On social media, McGraw showed off his impressively tall Christmas tree.In the pictures, McGraw is seen going to great lengths to decorate the tree - using a very tall ladder, using a long pole to move branches, and adjusting the tinsel with one leg in the air.He cheekily captioned the photos with "A: Santa's lead flying reindeer B: wife trying to get rid of me before Christmas." 504