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BUIZINGEN, Belgium (AP) — To ensure the merriment of millions of Belgian children, the government is offering a special exemption from the stringent coronavirus measures to beloved St. Nicholas. The saint always delivers bountiful presents on the morning of Dec. 6. In a tongue-in-cheek letter Thursday, Belgium's health and interior ministers soothed the worries of youngsters fearing they might go without presents. The officials said Nicholas wouldn’t have to quarantine after arriving in Belgium from Spain, where he lives, and would be able to walk rooftops to drop gifts into chimneys even during curfew hours. They wrote: "Do what you do best: make every child happy. We are counting on you.” 707

Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

CARSON (CNS) - San Diego State is scheduled to begin in its coronavirus-delayed football season tonight against UNLV at Dignity Health Sports Park in Carson, its home for this season and next as SDCCU Stadium is demolished and Aztec Stadium is built.San Diego State initially planned to make 2020 its final season at SDCCU Stadium, where it had played since 1967, but being able to expedite its demolition and construction of Aztec Stadium and the stadium's condition when the university took ownership of it from the city prompted a change of plans, according to athletic director John David Wicker.``The building was not in very good condition when we took it over,'' Wicker said at a Sept. 15 news conference announcing the decision. ``The amount of effort and dollars to get it up to speed to have people able to come in was somewhat challenging.''The university considered a site in San Diego to play its games until the planned opening of Aztec Stadium in 2022, ``but when you think about a Division 1 football experience and all of the different things that go along with that there wasn't a venue in town that was going to be consistently available for us to play in,'' Wicker said.``We just didn't think there were any venues in San Diego that could satisfy what we wanted to present for our student-athletes and also our fans,'' Wicker said.``As you think about some of the things around the game, our television partners and having the ability to come in and set up and do the television experience we want to put out led us to where we are today.''Fans will not be allowed to attend Saturday's game because of state health orders related to the coronavirus pandemic. It is unlikely they will be able to attend the Aztecs' three other games in 2020 at the 27,000-seat stadium, best known in the San Diego area as the home to the Los Angeles Chargers from 2017-19.The game marks the start of Brady Hoke's second stint as San Diego State's coach. He succeeds Rocky Long, who retired on Jan. 8, then on Jan. 27 was hired as New Mexico's defensive coordinator on his 70th birthday.Hoke coached San Diego State to a 13-12 record in 2009 and 2010, including a 35-14 victory over Navy in the 2010 Poinsettia Bowl, the Aztecs' first bowl game since 1998.Hoke then coached Michigan from 2011-14, getting fired in 2014 after the Wolverines were 7-6 and 5-7 in his final two seasons. They were 11-2 and 8- 5 in his first two.Hoke returned to San Diego State in 2019 as the defensive line coach. The Aztecs return seven starters on offense and eight on defense from a team that went 10-3 in 2019, including a 48-11 victory over Central Michigan in the New Mexico Bowl.Redshirt sophomore quarterback Carson Baker is set to make his second career start for the Aztecs. He completed 19 of 24 passes for 172 yards and a touchdown in a 13-3 victory over Brigham Young in the regular-season finale.The game also marks Marcus Arroyo's debut as UNLV's coach. Arroyo succeeds Tony Sanchez, who was fired after posting a 20-40 record over six seasons, including 4-8 records each of his final two seasons. Sanchez was Oregon's assistant head coach and offensive coordinator in the 2018 and 2019 seasons. 3199

CARLSBAD (KGTV) - Among the businesses saying Trump's trade war is hurting is San Diego born JLab, a booming audio company competing with huge brands.The Silicon Valley-style company in Carlsbad is buzzing as you walk through the large modern rectangular door."This company was four people four years ago, but now we're 40." CEO Win Cramer said they have lived the American Dream, saying they're a scrappy business always fighting to get on top."We worked out of literally, a house, or a rundown office or an apartment building forever," he said. JLab competes against major brands like Bose and Beats.They found a niche and made a name for themselves, "We came out with some fun colorful designs that happened to be on trend."Cramer said innovation is their secret weapon."It gives you the option to really tune out on a plane, you push a button and the engine noise goes away," explaining one of their earbuds.Their newest challenge is Trump's trade war. Billions of dollars in tariffs imposed on China are going into effect, and while all of the design work is done in Carlsbad, 100% of JLab's product is shipped from China.Cramer was sitting on a plane when he saw the alert, "this news pops up on my phone that 0 billion in tariffs announced, I quickly perused the list and saw our tariff code that we import  80% of our products was on the list and I just had this feeling of oh gosh we're going to have to fight this battle that we don't know how to fight."He is bending every ear within reach to spread awareness of how this affects JLab and other American businesses and even went to Washington DC to plead his case.Cramer said no legislators were there, just staffers and no electronic devices were allowed into the room. He said there is a written record of what was said."It was the largest hearing in US history which in it of itself should tell you something and how folks are, at least businesses like us are taking this pretty serious," he said.Production costs could increase by 25% and with the holiday season upon us, he's running out of options, "layoffs or pay cuts being the last option, certainly not something that I want to do or think about or consider, but it's something we're being forced to consider."He hopes change is swift and those in power hear his plea.He said the company will find out in mid-September how big the changes will be, and will see impacts as early as October. Cramer added a lot of the burden will fall on the customer, as they will have to raise the products' price.JLab employs 30 people in San Diego. 2630

Buyers beware! Sometimes when you spot a good makeup deal, it's too good to be true.The Los Angeles Police Department says it confiscated counterfeit makeup that tested positive for high levels of bacteria and animal waste.The department seized 0,000 worth of bootleg cosmetics on Thursday after raiding 21 locations in Santee Alley, a Los Angeles fashion district, said LAPD Capt. Marc Reina."Those feces will just basically somehow get mixed into the product they're manufacturing in their garage or in their bathroom -- wherever they're manufacturing this stuff," Detective Rick Ishitani told?CNN affiliate KABC.One of the brands being knocked off was Kylie Jenner's Kylie Cosmetics.?Kim Kardashian West, Jenner's sister, took to Twitter to respond to the raid:"Counterfeit Kylie lip kits seized in LAPD raid test positive for feces. SO GROSS! Never buy counterfeit products!"Other prominent makeup brands that were faked included Urban Decay, MAC and NARS.The LAPD was tipped off by the brand-name companies, which received complaints from consumers who said they had rashes and bumps after using their products. The complainants had one thing in common: They bought the product in the Los Angeles fashion district.The packaging of the bogus products looks like the real deal, but the prices are way too low."If you're getting something that's 50% off, 75% off, it tells you that it's bad," Ishitani said.Police arrested the owners at six of the raided locations, and the other operations received cease-and-desist orders, according to CNN Affiliates KABC. 1576