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gest campaign around International Women's Day, called We See Equal, in 2017 and continued to build on it this year.Allison Tummon Kamphuis, who leads P&G's gender equality program, explained that the company's first big push came after it named gender equality as one of its initiatives in 2016.In previous years, P&G observed International Women's Day internally, with lectures and events for staff. Now, the company hosts several public-facing events, including a discussion with Katie Couric and an interactive exhibit called "Women at Work: Myth vs Reality."Firat pointed to P&G as a company that has genuinely committed to promoting gender equality.While some brands have given International Women's Day a lot of thought, others are still trying to figure out a way in. Firat said that some companies hope a campaign featuring women's empowerment will help them reach Millennials, who tend to value brands that embrace social causes.Calkins suggested that some companies may also be chasing the success of others."Marketers watch what other marketers are doing," he said."When companies see high-profile campaigns that get some traction ... they are very quick to jump on the bandwagon."Though there are advantages to joining a conversation about gender, there are also risks. "If you're going to be out there celebrating your commitment to gender equality, then it does invite some scrutiny," Calkins said.One example, he said, is the "Fearless Girl" statue.The sculpture was conceived by the powerful financial group State Street and advertising firm McCann as a way to spread awareness of State Street's efforts to increase gender diversity on corporate boards.The campaign was an overwhelming success People fell in love with the statue of the defiant girl staring down the "Charging Bull" in New York City, and she quickly became a symbol of resistance and empowerment.But the sculpture's prominence put State Street in the spotlight when it agreed to pay million to settle allegations that it underpaid female and black employees. The firm denied any wrongdoing.And McDonald's, which has faced protests by employees seeking higher wages, is already being criticized for honoring the day with what some see as an empty gesture.  3975

Supporters and opponents of the recent toppling of a Confederate monument in North Carolina turned out in Chapel Hill on Saturday to assert their stances.Seven arrests were made in connection to a gathering on McCorkle Place, the University of North Carolina-Chapel Hill media relations office said."Three arrests were for assault, the fourth for destruction of property and the fifth arrest for resisting an officer. The sixth arrest was for assault, destruction of property and inciting a riot. We are awaiting information on charges for the seventh arrest," the school said.Photos: Protesters topple Confederate statue at University of North Carolina at Chapel Hill?The rival rallies came after 250 protesters knocked over the University of North Carolina's controversial "Silent Sam" Confederate statue at the school on Monday night.On Saturday people congregated at and near the spot where the statue was torn down, news footage showed. Police were on the scene in numbers as people held banners, chanted and marched. Confederate flags could be seen. 1063

The Barron County Sheriff said the possible sighting of a missing and endangered Wisconsin teen in Miami, Florida doesn't appear to be credible. An AMBER Alert was issued Monday afternoon for 13-year-old Jayme Closs after her parents were found dead in their home. Gas station surveillance video from Miami shows the girl a witness thought to be Jayme. The FBI has yet to confirm it was. Barron County Sheriff Chris Fitzgerald indicated Tuesday it isn't credible. A witness claims to have seen Jayme inside this black SUV with Wisconsin plates Monday afternoon at a Miami gas station. That's 1,700 miles away from where Jayme's last confirmed sighting Sunday afternoon in her hometown. Surveillance video briefly shows a teenage girl sitting in the front passenger seat as the driver pulled up to a gas pump. She doesn't appear to be restrained at the time. Moments before, a man got out of that same vehicle and walked up to another SUV and a truck to talk with others. Miami police shared the possible sighting via social media on Monday night. "We are actively researching that tip," said Fitzgerald. Fitzgerald appeared frustrated at news conference Tuesday that Miami police released information about a possible tip. "Every tip continues to be followed up on and if it's something we need to get out to you, you will get that information and it will come directly from me out to you," Fitzgerald said. Authorities were first alerted to Jayme's disappearance early Monday morning when a 911 call led sheriff's deputies to her home in Barron. Jayme's parents were found shot to death. Fitzgerald is asking Barron County residents to keep an eye out for others acting out of character. He said they've questioned a lot of people while following up on tips, however Jayme is still believed to be missing and in danger. 1883

The 52nd Annual Country Music Association Awards were held Wednesday at Bridgestone Arena in Nashville, Tennessee.The following is a list of this year's nominees and winners. 182

TAMPA, Fla. – Both presidential candidates will hold campaign events in Tampa on Thursday as they make their final pitches to voters in the swing state of Florida.Tampa is located in the western end of the state’s Interstate 4 corridor, an area The Associated Press says is known for its rapid residential growth, sprawling suburbs and status as an ever-changing, hard-fought battleground during presidential elections.President Donald Trump will visit the Gulf Coast city first, holding a “Make America Great Again” rally that’s scheduled to start around 1:35 p.m. ET.Watch Trump's event below:Following a stop in Broward County, former Vice President Joe Biden will host a drive-in event in Tampa, which is set to begin at about 6:30 p.m. ET.The stakes are highest in Florida for Trump, who is hoping to retain the state’s 29 electoral votes that he won in 2016. If he doesn’t win The Sunshine State, his options to reach the all important 270-vote threshold are limited, though still possible, based on polling.With Election Day just five days away, both nominees are focusing on encouraging voters to turn out for them. As of Wednesday, more than a third of registered voters had already voted, CNN reports. That’s over 75 million Americans.In the final days of the campaign, the conversation continues to revolve around the ongoing coronavirus pandemic. More than 227,000 people have died from COVID-19 so far in the U.S. and the nation is seeing an uptick in cases as we move into the fall and winter months.Trump and Biden are addressing the pandemic differently. The president is arguing that the country is rounding a corner and promising that a forthcoming vaccine will bring things back to normal, while his Democratic opponent is pointing to the Trump administration's failures. 1798