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There's a new way to do contact tracing in the works and it could make a difference for health care providers during flu season.Vibrent Health just got a contract with major health institutions to develop the platform.Part of the idea is for users to enter their symptoms and find out if they're more likely to have the flu or COVID-19.“Health care facilities do get bombarded with perhaps people thinking that they have COVID when they just had flu, so the idea is how do you help the health care organizations to reduce some of the burden,” said Praduman Jain, founder and CEO of Vibrent Health.The technology is designed to be embedded in other apps that organizations and intuitions already use, like a university application for students.“So, make it easy for people and don't try to change their behavior,” said Jain. “They are already using certain applications that this can become a part of.”The app uses Wi-Fi networks to find out if you may have been close to someone with the virus.It could help cut some contact tracing work for public health departments. Instead of calling everyone that may have come in contact with the virus, the app can report that information.“There are only so many people, so many human beings, so many people that public health departments can hire to do that contact tracing, so technology becomes really important,” said Jain.Development is still in its early stages. Right now, the focus is on fine-tuning the algorithms to evolve along with changing data on the coronavirus.Broader testing is expected in the first few months of 2021. 1585

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

Therefore, I am asking the @OhioRxBoard to halt their new rule prohibiting the selling or dispensing of hydroxychloroquine or chloroquine for the treatment or prevention of COVID-19.— Governor Mike DeWine (@GovMikeDeWine) July 30, 2020 243

This year’s election has already been one of the most contentious in modern history, but for one family from Flagstaff, Arizona, it is their most memorable.In 1920, Blanche Reeves was a 29-year-old mother of five living in Iowa on her farm with her husband. Just two years prior, she had come down with pneumonia after contracting the flu during the 1918 pandemic.“Her hair all fell out and she was just in bed for a very long time,” said Reeve’s daughter, Helen, now 91.Helen Reeves was not born at the time, but she remembers her father’s vivid stories about her mother’s condition. She says she was in a coma and doctors didn’t expect her to make it through the night.“He said [my mother] couldn’t react to what was happening but could hear what was being said in the room,” she said.Reeves says the doctor left a death certificate with her father to fill out in the morning as he waited with her mother, but it laid on the bedside table in the hospital empty as her mother began to pull through.She would remain bedridden and resting for nearly two years as she battled the illness one day in 1920.“Dad said she just sat up in bed and said, ‘I’m going to go vote,’” said Reeves.That year was the first women were allowed to vote following the suffrage movement, so Reeves says her father hitched up a wagon to their horses with a straw bed and drove her mother into town so she could come to the local schoolhouse and cast her vote.The moment started a revered tradition in the family’s household.“I haven’t missed an election since I was able to vote when I was 21,” said Reeves.“I can’t think of anyone in our family who doesn’t vote,” added Reeves’ daughter, Andrea Hartley, laughing. “It is the one way we can have a voice and sometimes it the only time we can have a voice.”Hartley says growing up, her mother would take her to the polls each election to accompany her as she cast her ballot until she was able to vote for the first. She then did the same with her two kids who have voted since they turned 18.This year’s election, she says, is even more important as it marks 100 years since her grandmother, Blanche, was carried by her husband into the schoolhouse to cast her very first vote.“This year, more than any other year, I have felt the urgency to get my ballot turned back in,” she said.“I did it to honor my mother,” added Reeves. “I think if she were here today and she could know I could sit in my kitchen, at the table, and cast my ballot and not have to ride in a wagon or anything- not have to leave sick babies behind- I think she would be amazed. And I’m just so filled with gratitude that we live in this country with all the great privileges we have.” 2691

Three students who gave their lives when a gunman opened fire inside a Florida high school will be awarded Medal's of Heroism by the U.S. Army, a spokesperson told Scripps station WFTS in Tampa.According to the U.S. Army, "The Medal of Heroism is a U.S. military decoration awarded by the Department of the Army to a JROTC Cadet who performs an act of heroism. The achievement must be an accomplishment so exceptional and outstanding that it clearly sets the individual apart from fellow students or from other persons in similar circumstances. The performance must have involved the acceptance of danger and extraordinary responsibilities, exemplifying praiseworthy fortitude and courage."Related:17 dead in south Florida school shooting, 19-year-old suspect held without bondFlorida school shooting 'hero' JROTC cadet should receive military burial, classmates sayCoach dies after heroically shielding students from gunfire in Florida school shooting 965