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The stunt even included a sleek website and an?Instagram account.A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.About 80 influencers attended over two nights, according to Payless. They shelled out a total of ,000. One shopper spent 0 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too."The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.Dove soap started the trend in 2013 with its?"real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017?called "Worlds Apart" that put together individuals with opposing political view points.Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores. 1854

The temptation is strong to de-emphasize 401(k) investing when you’re weighed down by near-term money issues. Your employer recognizes that personal money stress doesn’t simply drive down 401(k) participation: It also affects your work. 236

The teen's friends as well as residents from nearby homes assisted the girl, but she died at the scene, CHP says. The agency is asking for the public's help locating the vehicle and driver involved in the hit-and-run. Anyone with information is asked to call CHP's Border Communications Center at 858-637-3800. Callers are being asked to reference the date and time of the crash. 380

The six children were adopted from Texas. Family and friends told detectives that the Harts traveled together and were rarely apart.Over the last decade, the family moved from state-to-state and homeschooled their kids.One of the parents, Sarah Hart had pleaded guilty to domestic assault in 2011 after she told police that she had bent her 6-year-old child over the bathtub and hit her over behavior issues.Jennifer Hart was alleged to have struck one of their kids in the arm, leaving a bruise on the arm, the child had told another adult in 2008. The parents told authorities that they didn't know how the bruise got there and said the child had fallen down eight stairs days before.They said the child had food issues, stealing people's food at school, eating out of garbage cans or off the floor. That case was closed.  829

The registry is going to continue to follow all of our enrollees across time. So as the children become young adults and adults and later, we'll be able to follow up, he said. "Of course, there's always the potential for new emerging conditions." 246