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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

CA?ON CITY, Co. -- The Royal Gorge Bridge and Park has been a place providing natural beauty and adrenaline rushing rides for 91 years.“It’s history,” said Chad Harris, who works at the admissions desk. “It’s one of the most iconic places in the United States, and I feel honored to work here.” Harris said the park has been a special part of his life. He was an intern at the park several years ago and then came back to work full-time.“My family worked here, my brother, my sister my mom,” Harris said. “I wanted to come back to this place and have a career here.” But seven years ago, Harris watched decades of memories go up in flames. The Royal Gorge Bridge and Park was destroyed by a wildfire. The bridge was nearly all that was left.The heartbreak of the fire—only preparing Harris and his team for the challenges that COVID-19 would bring.“I honestly thought the fire was the worst thing that could happen to us,” said Peggy Gair, who manages public relations for the park.Gair has been with the park for more than 20 years and said the virus was a new strain of devastation.“Never in my wildest dreams did I think we’d be closed for that many weeks, the two and a half months that we were,” Gair said. She said the fire was different—the park had insurance and was prepared to rebuild. No one could have prepared them for the pandemic.Just before the pandemic hit, employees spent dozens of hours and thousands of dollars hiring 30 new employees. Days later, they had to let everyone go, and now, the process to rehire is more complicated than ever before.Gair is signed up for a new way to find workers: a live, virtual job fair. She’s hoping to fill dozens of open positions around the park. Some of those jobs have been available since last year, and now, Gair believes the extra 0 a week in unemployment benefits is playing a role in keeping people from applying.“There’s jobs available,” Gair said. “People aren’t excited to go back to work. They want to wait.” Gair is hoping that after July 31, more people will come to her park looking for work.Despite the struggle, Gair said she looks at the park today like she did in 2013—as a beacon of hope. As long as this park stands, the people will follow.“We just have to tighten the belt, pull ourselves up by the bootstraps and keep going forward,” said Harris.If you'd like to work at Royal Gorge Bridge and Park, you can find information here. 2420

CAMP PENDLETON, Calif. (KGTV) - Hundreds of Marines recovering from injuries are at Camp Pendleton this week for the Warrior Games Trials. They're competing to represent the Marines at the National Games, but also finding new ways to heal from their injuries."It helps you know you're not alone," says Lance Corporal Jay Alan Davis, who was diagnosed with Major Depressive Disorder while on duty.This is LC Davis' first time at the games. He says it's been uplifting to find a sense of camaraderie among the athletes."If you're able to sit there and talk to somebody about it, they're more likely to go to you," he says. "Then you don't have to feel alone. You don't have to be alone."That's the same sentiment that brought Tisha Knickerbocker to the games in 2012. Tisha was a life-long athlete until she broke her back. Finding a way to compete still has helped her mental recovery."It improved everything," she says. "It was great. I really can't find a word that accurately describes the feeling that it gave me to get an old part of myself back."The games run from March 4-12 at Camp Pendleton. Many of the athletes will advance to the National Department of Defense Warrior Games in September in San Antonio. 1222

CAMP PENDLETON (CNS) - The commander of I Marine Expeditionary Force today relieved from duty the commander of a landing team involved in a training accident that killed nine young servicemen in the ocean near San Clemente Island last summer, the Marine Corps announced. USMC Lt. Gen. Karsten Heckl removed Lt. Col. Michael Regner from his post as commanding officer of Battalion Landing Team, 1st Battalion, 4th Marine Regiment, 15th Marine Expeditionary Unit ``due to a loss in trust and confidence in his ability to command'' following the sinking of an assault amphibious vehicle about 80 miles west of Encinitas.``Although the command investigation (into the accident) has compiled a substantial amount of information and data which formed the basis for Heckl's decision, it is still ongoing as the Marine Corps continues to investigate, assess all relevant information and take appropriate actions,'' I MEF public affairs advised in a prepared statement.The amphibious troop-transport vehicle carrying the Camp Pendleton- based personnel -- seven Marines and a Navy sailor, ranging in age from 18 to 22 -- foundered for unknown reasons about 5:45 p.m. July 30 during a maritime training mission and went down in water nearly 400 feet deep. Seven other members of the crew survived.The naval Undersea Rescue Command recovered the victims' remains from the sea floor eight days later.The Marine Corps has not released an official determination of the cause of the accident. 1485

CARDIFF, Calif. (KGTV) - Three boys are recovering from an angry wasp attack at a park in Cardiff.Along Windsor Road, feet from an elementary school, five boys between 7 and 14 years old were inside a private park in the Park Place community two Sundays ago. They were about a 100 feet from the fenceline along Windsor Road. Frank Bocchini's son was the oldest boy in the group."Doing what young boys do, exploring and having fun in nature," said Bocchini.The fun quickly turned into a nightmare."He saw the wasps and told the young boys to stay away from there," said Bocchini.Bocchini's son was the first to see the insects near a tunnel structure. "The wasps reacted quickly after he said that. It was a nest that quickly turned into a swarm...screaming and crying, because they were getting hit," said Bocchini.Three of the five kids were stung, including two 7-year-old boys who were stung dozens of times."The older boys were trying to get the wasps tangled in the young boys' hair," said Bocchini.Bocchini's son and another boy frantically tried to help the other children. "At one point, the whole jacket was covered in wasps on this young boy. He told the boy to take the jacket off and run," said Bocchini.That boy did, and eventually ran out of harm's way."He was upset and scared," said Bocchini. The 7-year-old boy ended up in the emergency room with 24 stings and hives on his body. The incident unfolded as wasp season should be wrapping up. Experts tell us the hot weather has extended the season along with the dangers.The property management company for Park Place confirmed a pest service relocated the yellow jackets. Experts say you should run from wasps, and running through trees and bushes may help slow them down. If you're stung, don't take the stinger out with tweezers. Instead, scrape it out with a credit card so you don't push more of the venom into your body. 1899