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SIGNAL HILL (CNS) - A single-engine airplane made a safe landing on a street near Long Beach Airport today, with no injuries reported.The airplane, which had just taken off from the airport, set down about 10:15 a.m. in the 2700 block of Orange Avenue, said airport spokeswoman Cassie Chauvel.The Long Beach Fire Department said in a Twitter posting that the plane ``lost power shortly after performing a touch and go off runway 26L.''The pilot was unhurt, and there was no damage to the plane, according to the LBFD.The Federal Aviation Administration reported that the pilot was the lone occupant of the Piper PA28. 625

Sgt. Ron Helus had been set to retire in the next year from the Ventura County, California Sheriff's Office when, responding late Wednesday to a call of a shooting, he entered the Borderline Bar & Grill.It would be the last act of a 29-year law enforcement veteran described as hardworking and dedicated and, now, as a hero.Helus was among the first officers through the door at the Borderline. He died trying to stop the rampaging gunman, who killed 11 others in the attack in Thousand Oaks, California."He went into save lives, to save other people." Ventura County Sheriff Geoff Dean said of Helus, his voice breaking."He was totally committed, he gave his all, and tonight, as I told his wife, he died a hero," he said.Helus succumbed to his wounds at a hospital, police said. He is also survived by a son. 822

Starbucks is teaming up with the Malala Fund. Barbie launched an "Inspiring Women" series. McDonald's flipped its golden arches to make a W.In 2018, brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality.Tunay Firat, partnership development specialist at UN Women said that over the past several months, companies have been asking her about ways to get involved. In previous years, she's often been the one to initiate contact."I would call it a societal shift," she said. "[Companies are] reaching out to me from all around the world."Something like this, she added "has never happened since the inception of UN Women," the United Nation's group dedicated to empowering women."Brands are always looking for opportunities to leverage events to shape their perceptions," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."International Women's Day is a perfect opportunity for brands to talk about their commitment to empowerment."For some big companies, the event has become a focal point for major campaigns.This year, Mattel planned its "biggest global effort to date timed to International Women's Day," said Lisa McKnight, global general manager for Barbie, during an analyst event in February.Though Mattel is only offering three new Barbie dolls for purchase right away, it's planning to roll out another 14 "Shero" dolls — including ones based on Olympic snowboarding champion Chloe Kim and "Wonder Woman" director Patty Jenkins.The company is also inviting customers to tweet using the #MoreRoleModels to shout out women who inspire them.Procter & Gamble launched its big

Starbucks is exchanging its iconic green straws for recyclable strawless lids.The newer tops were modeled after the lids the coffee company has used on their hot drinks.They will have a drinking spout and contain about 9% "less plastic than the flat lid and straw historically used for iced beverages."“We developed and trialed several prototypes to arrive at this milestone,” said Andy Corlett, director of global packaging solutions and innovations, in a press release. “A recyclable, strawless lid becoming the standard for iced drinks is one small way we can give more than we take from the planet. This is a significant moment for Starbucks as we work to reduce waste and safeguard the environment.”Corlett and his team helped design the lid, the company said.Drinks with whipped cream and blended drinks, like frappuccinos, will still come with a domed lid and straw.The company plans to reduce 50% of waste by 2030.Lids will be rolled out to stores in the US and Canada in the coming year, the company said.Straws will still be available upon request, the company said. 1084

Snapchat can't catch a break.Shares of the social media company plunged Wednesday after it changed its app again — only months after a previous redesign that ticked off users.Snap stock was down 7% in midday trading, putting it more than 15% below the price when it went public last year.Last year, Snapchat changed the app to differentiate between a user's personal friends and media superstars that a user follows. Many fans revolted. So did Wall Street.The latest changes appear to backtrack. On the same Discover page, some users now see a test that shows Stories from their friends as well as posts from celebrities and other "influencers" that they subscribe to."We are always listening to our community and will continue to test updates that we hope will give Snapchatters the best possible experience on our platform," a Snapchat spokesperson told CNNMoney in response to a question about the changes.Celebrities aren't pleased with Snap lately, either.Kylie Jenner bashed Snapchat in February. Her tweet criticizing the redesign — she called it "so sad" — caused the stock to tank. Jenner later took a literal baby step back toward Snapchat, posting videos of her infant daughter, Stormi, to the platform.)Related: The Kylie Jenner curse? Snapchat faces its defining momentAnd just last month, Rihanna attacked the company after an ad on Snapchat made light of a 2009 incident in which Rihanna's former boyfriend Chris Brown was arrested. He later pleaded guilty to beating her during an argument.The constant rejiggering of Snapchat has clearly annoyed lots of users, though, not just famous people. It's making investors nervous, too. And it couldn't happen at a worse time for the company.It's still not clear that Snapchat will ever be able to be profitable enough to live up to the hype before it went public. Snapchat rallied after its last "earnings" report, but investors still worry about slow user growth.In many respects, Snapchat's challenges are similar to those of Twitter — a company that never can seem to satisfy Wall Street. Twitter stock fell Wednesday even though the company reported revenue and profit that topped forecasts.Concerns about privacy for social media users have reached new heights since the Facebook/Cambridge Analytica data scandal.Of course, Facebook also owns Snapchat's fiercest rival, Instagram. Many investors worry that Snapchat won't ever top Instagram's user count, especially if Instagram keeps rolling out features similar to Snapchat's.Facebook will report its latest earnings, including Instagram user numbers, after the market closes Wednesday.— CNNMoney's Kaya Yurieff contributed to this story. The-CNN-Wire 2676

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