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Hershey's chocolate is about to get more expensive.The candy company is planning to raise the prices of a fifth of its products by about 2.5%, Hershey reiterated on Thursday. The changes will go into effect next year.One of many companies getting squeezed by rising commodity and shipping costs, Hershey hopes higher prices will offset those costs without scaring away customers.Hershey (HSY) first said that it would raise prices over the summer, citing rising operational costs. "Our new pricing approach is much more precise," said CEO Michele Buck at the time.Chief Financial Officer Patricia Little said on Thursday that Hershey started feeling the impact of higher freight and logistics last year."I don't expect that to change going forward into next year," she said.The company is doing more than just increase prices to drive growth.Hershey is investing in digital to keep impulse shopping alive online. It's also introduced new products like Hershey's Gold, a "caramelized creme" bar with pretzels and peanuts baked inside, and Reese's Outrageous, a peanut butter chocolate bar with Reese's candy inside.Next year, the company will introduce Reese's Thins, a 40% thinner Reese's peanut butter cup.Plus, the company has been scooping up healthier brands, including Pirate Brands, which makes Pirate's Booty, Smart Puffs and Original Tings.Last year, Hershey's bought Amplify Snack Brands, which makes SkinnyPop popcorn and Oatmega whey-protein bars, for .6 billion. Pirate Brands will operate within Amplify's hub in Austin, Texas.The acquisitions boosted sales in the third quarter. Sales increased by 2.9% in the three months that ended in September compared to the same period last year.The-CNN-Wire 1721

Getting into an Ivy League or top ten university is typically extremely competitive and difficult, but the effects of the pandemic may be making it easier for some to now get into their dream school.Part of the reason for this is that enrollment is down at college campuses across the country.One poll, conducted by College Reaction and Axios, shows roughly 22 percent of college students have decided to take a gap year. That equates to about 4 million fewer college students enrolled this academic year.“Right now, colleges, as you have seen, they are desperate for tuition dollars,” said Christopher Rim, CEO of Command Education, a company that helps students get into competitive colleges. "Six out of 10 colleges want to fill their classes.”For months now, Rim has seen how the pandemic is making it much easier for students to get into some highly-competitive schools.“We had students who were waitlisted at top 10 and top 15 universities, and in a typical year, they would not have been getting in,” said Rim. “In June or July, they were getting offers of admissions, saying they are off the waitlist.”Rim says it’s because students have been deferring enrollment or taking a gap year.The gap-year trend and resulting reduced competition is also leading to a trend in college transfers. Rim’s company has had three to four times as many college students contact them this year, looking for help with a transfer.“We are having all of these transfer students reach out to us and say, ‘You know what? I want to transfer. This is the time to transfer. I’ll have the best shot. If my dream school was Georgetown or if my dream school was Yale, what do I need to do to stand out and get in because these schools also need students?’” said Rim.While current transfer students may have less competition, and thus, a better shot at getting into their preferred schools, high school seniors should prepare for this trend to reverse when they are applying for admissions in the fall of 2021.“For the current students right now, who are applying to colleges and they are seniors in high school, they are going to have the most difficult time,” said Rim. “Because all the students who took the gap year have taken those spots. Harvard has said 20 percent of their freshman incoming class has opted to take a gap year, which means Harvard is going to take 20 percent fewer freshmen.” 2385

GRAND JUNCTION, Colo. – A 5-year-old girl suffered serious injuries after she was attacked by a bear overnight in east Orchard Mesa.The girl had gone outside around 2:30 a.m. early Sunday to investigate noises she thought were being made by her dog, the girl’s mother told Colorado Parks and Wildlife officers.But the girl’s mother heard her daughter screaming and went outside to see a “large black bear” dragging her daughter, CPW officials said. The bear dropped the girl after her mother screamed at it. Their home is in the east Orchard Mesa area, above the Colorado River corridor, officials said.The girl was transported to St. Mary’s Medical Center in Grand Junction with serious injuries, CPW said. Radio traffic from first responders said she had been bitten on her back and near her head.Officers were tracking the bear, along with federal wildlife officials, on Sunday morning. CPW said area residents could expect to see law enforcement officials and hounds in the area, and ask anyone to report bear sightings to officials. 1045

HIGHLAND, Calif. (AP) — Southern California authorities say a man who came to the rescue of people in a burning mobile home was found dead in the wreckage.The fire erupted early Saturday morning in the Highland area of San Bernardino County.Cal Fire says arriving firefighters found four occupants had been evacuated from the mobile home but the rescuer perished.The county coroner's office says the body was found in the debris after the flames were extinguished.The coroner's office did not immediately identify the victim, but family members told KTLA-TV he was 25-year-old Albert Madrid.His sister, Melissa Enriquez, says her brother chose to go in and help, and she hopes he is remembered for that. 711

GASLAMP QUARTER (KGTV) - A benefit was held Sunday night for a local woman injured in a parasailing accident in Mexico. On June 9th, Katie Malone was in Puerto Vallarta to celebrate her 29th birthday when tragedy struck. According to a local newspaper, Malone was parasailing when the rope tethered to a boat somehow broke and left her flying through the air.Malone crash-landed at an airport and suffered a fractured skull, fractured pelvis, broken ribs, a collapsed lung and other injuries. Donations helped pay for her treatment and life flight from Mexico back to San Diego. She spent about a month in the hospital. For the past few months, Malone has been in physical therapy and working to get stronger everyday. She says she is a year ahead of schedule."When it first happened, I just wanted to move forward and not dwell on things," Malone said. "I would do physical therapy and in between physical therapy I would do homework they gave me to do."  Malone is extremely thankful to family and friends who have been there for her and helped her move forward.Sunday night's benefit was held at "Tin Roof" in the Gaslamp Quarter. The benefit was to raise money for Malone's medical bills.Malone said she might go parasailing again, but not anytime soon. 1315

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