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Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

FALLBROOK (CNS) - The San Diego County Sheriff's Department Saturday released the name of the man who was shot after he allegedly attacked a deputy with a baseball bat early Friday morning.The Sheriff's Department says a deputy was investigating reports of unprovoked assaults with a bat when he found himself under the same kind of attack from 30-year-old Jesus Cirilo Rodriguez.The deputy was sitting in an unmarked car around 4:30 a.m. Friday in the area of Reche and Ranger roads in Fallbrook when the attack happened, sheriff's Lt. Rich Williams said. Deputies had received three reports of unprovoked baseball bat attacks near the area in the last two days -- one on Wednesday evening and two on Thursday evening -- and were conducting surveillance, Williams said.RELATED: Bat-wielding man shot by sheriff's deputyDuring the surveillance, a man -- suspected to be Rodriguez -- walked up and smashed the window of the deputy's vehicle, shattering glass over the interior and prompting the deputy to open fire in self-defense, Williams said.The deputy shot the suspect multiple times, though the suspect was expected to survive.Rodriguez was being held under guard at a local hospital on suspicion of assault of a peace officer with a deadly weapon while his wounds were being treated, and his bail was set at 0,000. He was expected to be arraigned next week. 1374

ESCONDIDO, Calif. (KGTV) — California Gov. Gavin Newsom says the state is activating the federal medical station at Palomar Medical Center in Escondido, while ICU bed capacity is strained in several regions.It wasn't immediately clear when the medical station could begin accepting patients."We are bringing a fifth alternative care site out of warm status, we're standing up that site, an FMS site, down in San Diego," Newsom said during an online press conference on Wednesday.RELATED: Hospital staffing concerns as COVID-19 hospitalizations increase in San Diego CountyPalomar Health preparing for increase in San Diego County COVID-19 hospitalizations as cases surge in CaliforniaDuring a Wednesday press conference, Chris Van Gorder, CEO of Scripps Health, said that San Diego County is not all that far from running short of ICU beds and staffing is a significant issue."The reality is, we're facing a significant situation here with our capacity and it's made worse because back in the summer, the spring and summer, it was a regional situation and not a national situation. So back then, we could get traveling nurses, we could get registry nurses, we could hire more nurses locally," Van Gorder said. "Today, this is a national situation and we cannot recruit travelers, we cannot recruit registry nurses, and unfortunately, a number of our healthcare providers are also getting sick."Van Gorder said the county has 24 staffed ICU beds left, out of about 670 available. He added that as hospitals get full and resources are strained, the type of care for anyone needing hospital care will change to crisis care.The top two floors of the Escondido hospital have been set up to serve as an FMS site. The site includes 202 beds that can be used for patients that don't require ICU care. The site could take in patients from other county hospitals that become overwhelmed, Dr. Omar Khawaja, the Chief Medical Officer for Palomar Health, told ABC 10News a few weeks ago."It could be beds that we would offload some of the less sick patients from other systems into there so they can handle the sicker patients; we don’t have a solid plan for it yet," he said.California's cumulative ICU bed capacity hit 1.1% on Wednesday, with the Southern California region at 0%. Three other regions were also under the state's regional stay-at-home orders activated after a region dips under 15% ICU capacity.San Diego County reported 348 coronavirus ICU cases on Wednesday and an additional 2,598 COVID-19 cases.Van Gorder said the county and hospitals project that hospitalizations will continue to grow and peak on Jan. 10, 2021, with about 1,827 patients, and ICU cases will peak on Jan. 11, with about 483 patients."Today, the governor announced the federal medical station at Palomar Medical Center is going to be activated. It's a developing situation. We'll share more information as we get it. But we're doing everything that we can to address the impact of the transmission of COVID, but each and every one of us now need to do everything we can to impact the situation our hospitals face," county Supervisor Nathan Fletcher said during Wednesday's press conference. 3175

ESCONDIDO, Calif. (KGTV) -- Three cheetah cubs in the care of the San Diego Zoo Safari Park now have names, thanks to votes on the safari park's Facebook page. On Tuesday the Safari Park announced that the three cheetah cubs will be known as Tadala, Lesedi and Jabula. Here's what the names mean:  330

Excited to announce our partnership with Supervisor @shamannwalton ! Today, we unveiled our two-prong strategy to join forces and stop discriminatory 911 calls: #AB1550 and the #CARENAct. Using 911 as a tool for your prejudice towards marginalized communities is unjust and wrong! pic.twitter.com/NBfBaLe6x2— Rob Bonta (@RobBontaCA) July 7, 2020 353