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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.
BEIJING, Jan. 26 (Xinhua) -- China's top leaders Wednesday evening attended a gala held at the Great Hall of the People to celebrate the coming Chinese lunar new year, which falls on Feb. 3, with armymen and the common people.Chinese President Hu Jintao and other members of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee Wu Bangguo, Wen Jiabao, Jia Qinglin, Li Changchun, Xi Jinping, Li Keqiang, He Guoqiang and Zhou Yongkang, watched the artistic performance and extended their festival greetings to the audience.Chinese top leaders Hu Jintao, Wu Bangguo, Wen Jiabao, Jia Qinglin, Li Changchun, Xi Jinping, Li Keqiang, He Guoqiang and Zhou Yongkang pose with performers for a group photo after an evening party welcoming the upcoming Chinese traditional Spring Festival in Beijing, capital of China, Jan. 26, 2011. Military and civilian artists presented various programs at the gala ranging from Peking Opera, chorus to acrobatic shows, which were welcomed and hailed by the audience.
BEIJING, March 21 (Xinhuanet) -- A new device is being developed by American engineers to ease pain of blood sugar testing in diabetics, according to foreign media report last week.The upcoming device is the research target of a team of engineers at Arizona State University. It is specifically designed for patients with type1diabetes and type2 diabetes, according to a report in the "Journal of Diabetes Science and Technology," The traditional method of testing blood sugar levels involves painful pricks on the fingers to draw blood for testing. The inconvenient and painful process may somehow leave diabetics lax in their testing. The blood sugar levels, when poorly controlled, are very likely to trigger complications including heart disease, kidney disease and retinopathy.Unlike the old testing method, the new device could help people keep track of their blood sugar levels without the need to break the skin. It draws tears to measures the blood sugar levels in the fluid and gives just an accurate reading of blood sugar levels. "This new technology might encourage patients to check their blood sugars more often, which could lead to better control of their diabetes by a simple touch to the eye." said Jeffrey T. LaBelle, developer of the device.The new testing device has drawn great interest from investors due to its promising prospects. However, it still awaits a significant amount of testing before it can hit the market.
BEIJING, March 4 (Xinhuanet) -- Well-educated and well-paid single Chinese women were at the forefront of a boom in travel by the country's women in 2010.According to the 2010 Trend Report of Women's Travel, the amount of travel by Chinese women increased by 20 percent last year, with well-educated and well-paid single women becoming the main force in the tourism market.Travel expenditure per capita by women on the Chinese mainland was 4,300 yuan (5) in 2010, and the 20-percent year-on-year rise was much larger than the 9- percent increase for men.Qunar.com, the world's largest online travel search engine in Chinese, released the report. The Beijing-based site was launched in 2005. According to Dai Zheng, vice-president of Qunar.com, women's growing spending power has led to more of them choosing travel as a way to cosset themselves, especially well-educated and well-paid single women, who travel for relaxation and self-improvement.Zhang Jing, 31, who works for a consulting company in Shanghai and earns nearly 20,000 yuan monthly, spent 15,000 yuan on travel last year, including a trip to the Tibet autonomous region in Southwest China and another to Singapore."Travel not only releases work pressure, but also opens up my horizon on the world. I like to see and experience how others live," said Zhang, who plans to visit Thailand in May with two female friends who are both around 30 years of age."Women are active in all of our travel projects. I definitely feel that it's mostly women who are interested in our products," said Zhao Huijin, who works in the booking center of the E-commerce department of China International Travel Service (CITS).Zhao's remarks to China Daily were echoed by the report, which said more than 65 percent of decisions about travel products and travel expenditure were made by women.In addition, women tended to be more demanding of hotels, and preferred to comment and find fault with hotels. On the forum at Qunar.com, women made nearly 70 percent of the comments on hotels.Women's more active participation in travel means that when the industry's decision-makers develop new travel products they take greater note of women's views about travel.In recent years, products targeted at women have appeared, such as women's hotels, certain hotel floors especially reserved for women, and travel themed around shopping, healthcare and relaxation.Le Meridien, a five-star hotel in Xiamen, Fujian province, set up a floor tailored for women customers in July 2010.Adding to the high quality of certain facilities that women care about most, such as excellent sound insulation, the 32 suites on this floor are also equipped with products especially for women, including fresh fruits, low-calorie food, yoga mats, bath salts, facial masks and hangers for silk clothes."These rooms are warmly appreciated by ladies, and we hope to meet women customers' needs both physically and psychologically through appropriate care," said Wang Yan, assistant manager of the hotel's marketing and communication department.The report also revealed that women's choice of destination is strongly influenced by fashion. They enjoy traveling to scenic spots featured in the latest romantic movies and TV dramas.
BEIJING, Jan. 26 (Xinhua) -- There is some part of China that could use additional water -- the drought-hit north, even while the central government is grappling to soak up excess liquidity to contain price hikes.The dry spell has continued for months in the grain production regions in northern China, setting off concerns that it might threaten China's grain output and thus cause food price hikes, a major contributor of the country's inflation in recent months.The bad weather came and may aggravate China's battle on price hikes, including higher interest rates and reserve ratios. The government also introduced price caps and promised increases in supplies to stabilize prices.Meteorological and agricultural experts said it is still too soon to predict a decline in grain output. However, they worried that if the drought continues into the spring, grain output will fall and push up food prices.DRY SPELLWater shortages have been gripping nine provinces since October last year, including the six major wheat producing regions in China -- Shanxi, Shandong, Hebei, Henan, Anhui and Jiangsu -- which contribute more than 80 percent of the country's total wheat output.Further, rainfall in the six provinces averaged only 40.2 millimeters since October last year, down 53 percent compared with previous years, according to the National Climate Center.As of Monday, 60.39 million mu (4.02 million hectares) of crops throughout the nation were plagued by drought, according to the latest statistics from the Office of State Flood Control and Drought Relief Headquarters."There have been no rains for four months. It has been too long," said Song Qingguo, a farmer at the Xitiegang village of Qixian County in Henan, where winter wheat output accounts for almost one-fourth of the country's total."Wheat output will probably drop if such a situation continues," he worried.At present, some 15.86 million mu of wheat is exposed to drought, according to Yang Biantong, an official with Henan's water authorities.Another key wheat growing province of Shandong is facing its worst drought in 60 years, local authorities said. About 2 million hectares of land used for growing wheat, or 56 percent of the wheat-planting areas in the province, have been hit by drought, and the area is expanding, the Shandong provincial flood control and drought relief headquarters said.H Scientists say it is a result of the La Nina effect that is also responsible for the harsh winter gripping large parts of China's south, which also affected production and transportation of vegetables and other food.The Ministry of Commerce said Tuesday that Chinese farm produce prices rose for a fourth consecutive week, through Jan. 23, with the wholesale prices of 18 staple vegetables growing 12.6 percent week on week. One reason for the price hike was the freezing weather in the south, it said."The current drought in China is the second worst during the same period of time since 1961 because of the adverse weather", said Zhang Peiqun, director with the weather forecast department of the National Climate Center.The bad weather will persist in the following period of time, which means the drought in the north and the cold snap in the south will continue, Zhang said.The China Meteorological Administration forecast on Wednesday that parts of Hubei, Hunan, Anhui and Zhejiang provinces will have heavy snow or snowstorms in the coming three days. Also, icy rain will slash parts of Guizhou and Yunnan provinces.